Friday 13 July 2012

Second Semester 2008 Question Paper


F 8203
(Pages: 2)
Reg. N o.            .........................
Name        ,...             ...,..     ......
M.B.A. DEGREE EXAMINATION, SEPTEMBE~ 2010
Second Semester
MANAGEMENT SCIENCE
(2008 admission onwards)
Time: Three Hours
Maximum: 60 Mark$
Answer all questions.
All questions carry equal marks.
            1. (a) Explain the different types of models used in Operation Research.
Or
(b) Solve the following LPP :
              Maximize Z = l20xI ... lOOx2
              subject to constraints
lOXI + 5x2 ~ 8Q
6XI + 6x2 ~ 66
4XI + 8x2 ~ 24
Xl ~ 0 X2 ;::: O.
2. (a) Describe briefly the various, methods used in Transportation problem.
                                                                                                      O/"
      (b) Five men are available to do five different jobs. From Past records the time, (in hours) that
      each man takes to do each job is known and given in the following table :­


Jobs



I
II
III
IV
V
A
2
9
2
7
1
B
6
8
7
6
1
Men





C
4
6
5
3
1
D
4
2
7
3
1
E
5
3
9
5
1
Find the assignment of men to jobs that will minimize the total time taken.
3. (a) Distinguish between CPM and PERT.
Or
(b) A small Project is composed of 7 activities whose time estimates are given below:
Activities
1-2
1-3
1-4
2-5
3-5
4-6
5-6
Optimistic time:
1
2
1
1
2
1
1
Pessimistic time:
1
4
3
2
5
5
6
Most likely time:
6
5
7
8
14
8
15
Draw the network diagrams and find the critical path.
4. (a) Explain maximum - minimum and minimum - maximum principle used in Game theory.
Qr
(b) Solve the following game :­
Player B

             1 7  2
Player A    6 2, 7
                   5 1 6
5. (a) Explain with illustration, how Monte Carlo methods are useful in operation research.
                                                                             Or
(b) In a car manufacturing plant, a loading crane takes exactly 10 minutes to load a car into a wagon and again ,come back to the position to load another car. If the arrival of cars is a Poisson stream at. an average of one every 20 minutes. Calculate the average wainting time of a car in a stationery state.
(5 x 12= 60 marks)

F 8195
(Pages: 3).
Reg. No.....................................
Name..                                ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS RESEARCH
(Prior to 2008 admissions)
Time: Three Hours
Maximum: 60 Marks
Part A
Answer all questions. Each question carries 3 marks.
Explain:
1. Operations Research.
2. Unbounded solutions.
3. Saddle point. 4. Critical path.
5. Goal Programming.
(5 x 3 = 15 marks)
Part B
Answer all questions.
            Each question carries 5 marks.
,
6. (a) Describe the significance of OR in modern business decision-making.
                                                                            Or
(b) Use graphical method to solve the LPP
Minimize Z = 3xI + 2x2
subject to 5x + X2 ~ 10
Xl + X2 ~ 6
Xl + 4x2 ~ 12
Xl' X2 ~ O.

2
F 8195
7. (a) Explain in brief the north west corner role with suitable example.
Or'
(b) Obtain the initial basic feasible solution for the following :­

Origin
D1
D2
Dg
Supply

o1
2
3
7

5

o2
3

8

o3
5
4

7

o4
6

14

Demand
7
9
18
34
8.
(a) Distinguish between PERT and CPM.






Or


(b) Examine the various fools used in inventory management.
9. (a) State the characteristics of DPP.
Or
(b) Solve the following game and determine the value of the same :­
                           B
                A
                                   4 -4
.                   -4 -4
10. (a) Explain the basic elements of queuing models.
Or
(b) Solve the same whose pay-off matrix is given below:
-2
0
0
5
3


3
2
1
2
2


-4
-3
0
-2
6


+5
-3
-4
2
6






, .. -

"

Part C
Compulsory Question.
11. Consider the following project :­
Activity
Time estimates it" weeks
Predecessor

to
tm
tp

A
3
6
9
None
B
2
5
8
None
C
2
4
6
A
D
2
3
10
B
E
1
3
11
B
F
4
6
8
CD
G
1
5
15
E
Find the path and standard deviation. Also find the probability of completing the project by 18 weeks.
(20 marks)


F 8202
(Pages: 2)
Reg. No                ."...............
Name                                .....
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Answer all questions. Each question carries 10 marks.
I.
(a) What are the functions of Operations Management? Explain.
                                                                      Or
(b) Briefly explain different long-term and short-term capacity planning strategies.
II.
(a) what is Cost of Quality? What are its elements?
                                                                                             Or
(b) Write notes on :~
                       (i) Single sampling.
(ii) Double sampling. (iii) Sequential sampling.
III.
(a) Differentiate between Product layout and Process layout with the help of sketches.
                                                                     Or
(b) Discuss the significance of 'Industrial safety' as a managerial function.
IV.
(a) What are the functions of Inventory? How can they be classified?
Or
(b) What are the components of a Material Requirement Planning System? Discuss the
       problems in implementing MRP systems.
v.
(a) Discuss any two methods to solve Aggregate Planning problems.
                                                                     Or
(b) What are the types of maintenance? Explain them in detail.

(a) Narrate, how TQM principles are taken care off in ISO certification.
                                                                                            Or
(b) The demand for a particular item in a shop is 800 a year. The cost of placing an order for the item is Rs. 15. Inventory carrying charge is Re. 0.2 of unit cost. If unit cost is Rs. 20, calculate Economic ordering quantity, number of orders to be placed and the time between placing of orders.
(6 x 10 = 60 marks)

F 8194
(Pages: 2)
Reg. No...,.............................
Name                              ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
OPERATIONS MANAGEMENT
(Prior to 2008 Admissions)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. Each question carries 3 marks.
1. What is meant by the "Profit Centre Concept" in Materials Management? 2. Write short notes on Evolution of Materials Management concept in India. 3. Briefly discuss "Engineering planning".
4. What do you mean by the term "Management of Technology"?
5. Discuss Break Even Analysis.
(5 x 3 = 15 marks)
Part B Answer all questions. Each question carries 5 marks.
6. Discuss various methods of Scheduling and Loading used in product layout.
                                                                             Or
Explain various factors that are taken into account for selecting plant location in setting up a cement factory.
7. Differentiate between Corrective Maintenance and Preventive Maintenance.
Or
From the following data define maintenance policy which involves minimum cost:
         Preventive maintenance cost/machine =Rs.85
Average cost of breakdown maintenance= Rs. 490
Number of machines= 80
Poisson distribution of factors is to be assumed with the following probabilities of failure:
Period of failure (Months)
1
2
3
4
5
6
Probability
0.10
0.15
0.15
0.17
0.18
0.25
8. Define Time study. Explain the procedure and method used.
                                                                              Or
Define Method study. Explain the procedure and methods briefly.
9. Write short notes on Control Charts of Attributes.
                                                                              Or
Discuss the importance and use of OC curve. Explain the terms "Producers risk and Consumers risk.
10. What do you mean by the term EOQ? Derive an expression for EOQ assuming uniform usage
        rate, production rate and possibilities of shortages.
Or
Given the following data estimate EOQ :
                    Carrying cost           = 12%.
Ordinary cost                                   = Rs.8
Cost/unit.                                      = Rs. 2.50.
Monthly consumption                     = 100 units
Shortage cost .                              = Rs. 15.
(5 x 5 = 25 marks)
Part C (Compulsory)
11. What is meant by Profit Centre Concept of Materials Management? Explain.
12. What do you mean by Integrated Materials Management? Develop a suitable organisation
structure for the same.
13. Discuss the Evolution of Materials Management Concept in India.
(7 + 6 + 7 = 20 marks

(Pages: 2)
Reg. No.................................
Name                              ........
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
MARKETING MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
I. (A)
II. (A)
III. (A)
Maximum: 60 Marks
Answer all questions. Each question carries 12 marks.
(i) Discuss the marketing concept and its evolution. (ii) Explain different growth strategies with examples.
(6 + 6 :: 12 marks)
Or
(B)
(i) Explain SWOT analysis.
(ii) What do you mean by marketing organization? Explain.
(6 + 6 :: 12 marks)
(i) Explain targeting and positioning with examples.
(6 marks)
(ii) Write notes on :
(a) Demand forecasting/
(b) Influence of technological factors in marketing.
(3 + 3 :: 6 marks)
(B)
Or
(i) What are the differences in consumer buying and organisational buying?
            (ii) Describe Marketing Information System and its importance.
(6 + 6 :: 12 marks)
(i) Develop marketing strategies for a product in the mature stage of its life cycle. (ii) Compare and contrast marketing of goods and services.
(6 + 6 :: 12 marks)
(B)
Or
(i) Explain consumer adoption and diffusion process.
            (ii) Explain psychological pricing and skimming pricing.
(6 + 6 :: 12 marks)

IV. (A) Discuss channel management decisions. How will you resolve channel conflicts?
                                                                              Or
(B) Write notes on:
               (i) Sales promotion and trade promotion.
(ii) Promotion mix.
(6 + 6 = 12 marks)
V. (A)
(i) Write a report on consumerism and legal aspects of marketing in India. (ii) Explain Green marketing.
(8 + 4 = 12 marks)
(B)
Or
(i) Explain the importance of Customer Relationship Management (CRM).
(ii) What are the measures used for marketing control?
(4 + 8 = 12 marks) [5 x 12 = 60 marks]

 (Pages: 2}
Reg. No.................................
Name           ...........................
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester.
MANAGEMENT INFORMATION SYSTEMS
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. All questions carry equal marks.
1.
(a) What is an information system? Distinguish between a computer, a computer program and
       an information system. What is the difference between data and information '?
       Or
(b) Explain the role of information systems in supporting various levels of business strategy.
2.
(a) Define DBMS. What is the difference between a logical and a physical view of data?
       Explain.
Or
(b) What is a data warehouse? How can it benefit organizations'? Explain.
3.
(a) What do you mean by proto typing model of system development? Explain with an example.
                                                                      Or
(b) What is the use of ER diagram? Explain with a suitable example.
4.
(a) Explain how the information systems are supports the Human Resource Management.
       Give a comparative study with the manually managed HRIS.
       Or
(b) Banking is the one of major areas that uses the potential of Information systems. Explain
       with an example.
5.
(a) Distinguish and explain the Decision Support Systems and Expert Systems. Provide sufficient
       examples in your description.
                                                                      Or
(b) Explain the influence of computer networks in the growth and development of information
       systems.
(5 x 10 = 50 marks)
Part B (Compulsory) Case Study
            6. Read the following case study carefully and answer the question:
Consider a bicycle shop. The shop deals with different types of bicycles: race bikes, city bikes, and mountain bikes. A customer enters the shop either to buy a bicycle or to rent a bicycle or to have a bicycle serviced. For buying a bicycle, the customer reads a catalogue, chooses the bicycle by filling in an order form, then give to the dealer. The dealer checks the client's details (including herlhis credit card number) and the product details and decides whether to execute the required transaction. Bicycles can be rented at different rates (Rs. 10 per hour for a racer, Rs. 5 per hour for a mountain bike and
Re. 1 per hour for a city bike). The process of renting a bike is similar to the process of buying one, except that the customer must insert herlhis credit card into a device that will perform the required checks, authorise the deliver of the rented bike and then keep the card locked until the bike is returned. Bicycles are serviced by a set of workers that perform the various tasks using a set of tools (including spanners, screwdrivers, chain extractors, etc.).
Draw the dataflow diagram for the activities mentioned above.
(1 x 10 = 10 marks)

F 8199
(Pages: 2)
Reg . No.................................
Name                         .............
M.B.A. DEGREE EXAMINATION, SEPTEMBER 2010
Second Semester
HUMAN RESOURCE MANAGEMENT
(2008 Admission onwards)
Time: Three Hours
Maximum: 60 Marks
Part A Answer all questions. All questions carry equal marks.
1.
(a) Explain the significance of Human Resource Management in the multinational organisation.
                                                                     Or
(b) "Selection is virtually a kind of elimination process" - Comment.
2.
(a) Briefly discuss the steps involved in conducting a training programme in a systematic way.
                                                                                            Or
(b) Discuss the various methods available for appraising the performance of employees.
3.
(a) Bring out the components of employee remuneration.
                                                                     Or
(b) Explain the various determinants of job satisfaction.
4.
(a) Discuss the causes of Industrial unrest in India.
Or
            (b) Describe the machinery for settlement of industrial disputes under the Industrial
Disputes Act.
5.
(a) Delineate the procedure involved in a disciplinary action.
Or
(b) As a human resource manager, how you will control the human resource costs in your
       organisation.
(5 x 10 = 50 marks)

Part B (Compulsory) Case Study Both cases are compulsory.
6.
(a) Suppose HR planners estimate that because of several technological innovations your company will need 25 percent fewer employees in three years. What actions would you take to-day?
(b) Suppose a key employee has just resigned and you are the department manager. After you have sent your request for replacement, how could you help the recruiter to find the best replacement.
(2 x 5 = 10 marks)


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