M.G.University MBA Syllabus 2015 onwards

SYLLABUS – MBA

(EFFECTIVE FROM 2015 ACADEMIC YEAR ONWARDS)

      CCO1 PRINCIPLES OF MANAGEMENT

MODULE 1 : Introduction to Management

Definitions - Managerial Effectiveness & Efficiency  - Levels of Management and Skills – Managerial roles – Evolution of Management Thought – Functional Areas of Management – Management Process – Management and administration, Pedigree of Management, Management as a Profession.

MODULE II: Planning and Decision Making

Nature & Importance of planning – Types of Planning – Steps in Planning with Illustration – Prerequisites of Planning  - Limitations - MBO – Process, Hierarchy of Plans, Principles of Planning.

Decision Making – Programmed & Non – Programmed Decisions – Decision Making Process, Techniques, forecasting, Conditions of Risk, Uncertainty – Group Decision Making.

MODULE III: Organising

Organizing – Formal and Informal Organisation, Organising Process – Bases of Departmentation, Decentralisation – Span of management – Authority and Power – Delegation of Authority – Line and Staff Relationships, functional, Project and Matrix Structures – Centralization Vs Decentralization, Modern Organisations; Learning, Net working and Virtual Organisations – Principles in Organising.

MODULE IV: Staffing, Motivation, Leading & Communication

An overview of Staffing Function – Staffing Process

Motivation – motives, motivators, Motivational Theories

Leadership – Elements of Leadership, Leadership Styles, Traditional and Modern theories

Communication – Communication process and barriers in Communication

Principles of Motivation, Leadership and Communication

MODULE V: Controlling, Co-ordination and Emerging Trends in Management

Controlling – Importance – Levels of Control – Control Process – Different types of Control – Effective Controlling – Control techniques – Co-ordination – Principles of Control and Co-ordination

Management of Creativity & Innovation – The Creative Process – Knowledge Management – An  overview – Business Process Re engineering –

References:

1. Koontz, H & Heinz, W (2013). Tata McGraw Hill Publications

2. Stoner, J.F., Freeman, E.R., & Gilbert, D.R. (2012). Management (6^th  ed.).  Pearson Publications

3. Samuel C, Certo and Tervis Certo, Modern management : Concepts and skills, Pearson Publications

4. Andrew J Dubrin, Essentials of Management, Thomson Southwestern, 9^th  edition, 2012.

5. Stephen P Robbins, David A.De Cenzo and Mary Coulter, Fundamentals of management, Prentice Hall of India, 2012.

CC 02 - MANAGERIAL COMMUNICATION

Module 1

Principles of communication – Types of communication – Methods and media of

communication – Process of communication – Barriers to communication – Strategies for improving communication effectiveness.

Module II

Organizational Communication – Principles of effective organisational communication –

Causes of poor organizational communication – Types of organisational communication

– Grapevine communication – Communication for inter personal influences – Effective

leadership communication – Cross culture communication, Crisis Communication.

Module III

Verbal and non verbal communication in business – Public speaking skills – Business

presentations – Role of audio visual aids and computers in oral presentations –

Interviewing – art of negotiation – Listening skills – Mannerisms – Body language.

Technology and communication- Video conferencing

Module IV

Written Communication – Structures and methods of written communication – writing

process –letter for different kinds of situations – Enquiries – Customers’ complaints –

Collection letters – Sales promotion letters – Memoranda – Directives and instructions –

Notices – Reports – Memos – Agendas – Proposals – Minutes – Professional papers –

Agreement documents – Press releases – Preparation of resumes.

Module V

Conducting meetings – Procedure – Preparing agenda , minutes and resolutions –

Conducting seminars and conferences – Group discussion – Drafting speech – Report

writing – Structure of reports – Long and short reports – Formal and informal reports –

Technical reports – Norms for including Exhibits and Appendices.

References

1. Raymond V Lesikar et. Al., Business Communication – Marketing connections in

a digital world, TMH, New Delhi.

2. Herta A Murphy & Charles E Pick , Effective Business Communication, TMH,

New Delhi.

CC 03- MANAGERIAL ECONOMICS

  

Module I

Introduction: Basic economic problems – Economic System – Micro and Macro

economics – Managerial economics – Nature and scope – Fundamental concepts of

Managerial economics – Incremental concept, Discounting concept, Opportunity cost

concept, Time concept, Equi-marginal concept – Business Decision making – Certainty,

Risk and Uncertainty – Applications of economics in managerial decision making.

Module II

Demand Analysis: Demand – Demand function – Demand distinctions – Elasticity of

Demand – Different types of elasticity – Applications – Measurement of Elasticity.

Demand forecasting – Techniques. Utility – Equilibrium of the consumer using cardinal

and ordinal utility (Indifference curves) – Income effect and substitution effect.

Module III

Supply: Theory of Production – Production function – Laws of Returns – Economies of

scale and Economies of scope – Isoquants – Best Production possibility – Cost Analysis – Cost concepts – Short run and long run cost curves – Managerial uses of Long run cost curves – Revenue Analysis – Revenue curves.

Module IV

Market: Definition – Classification of Markets – Importance of understanding market

structure – Different types of market based on competition – Perfect and Imperfect

competition – Monopoly – Price and output determination under perfect competition,

monopoly, monopolistic competition and oligopoly – Kinked Demand curve – Monopoly

price discrimination and its conditions – Non Price competition.

Module V

Instruments of Macro Economic Policy: Circular Flow of Income – National Income –

Concepts of National Income – Methods of measuring National Income – Product

Approach, Income Approach and Expenditure Approach – Business Cycle – Inflation and

Deflation – Fiscal Policy – Budget Deficit and Debt – Government Budgetary Policy –

Monetary Policy – Instruments of Monetary Policy – Balance of Payment.

References

1. P.L. Mehta – Managerial Economics Analysis, Problems and Cases – Sultan

Chand & Sons, New Delhi.

2. V.L. Mote – Managerial Economics – Tata McGraw Hill, India, New Delhi.

3. K.K. Dewett – Modern Economic Theory: Micro and Macro Analysis – Orient

Book Distributors, New Delhi.

CC 04- ACCOUNTING FOR MANAGEMENT

Module I

Meaning , Definition and needs of accounting business decisions : Forms of accounting

and users of accounting information - Framework of accounting postulates - principles -

conventions -concepts -procedures methods etc. accounting equations and types of

accounts -rule of recording business transactions.

Module II

Preparation of basic accounts – journal to trial balance, income statement- position

statements- (P&L A/C and Balance Sheet) and adjustment entries.

Module III

Ratio Analysis -its meaning and uses - study of liquidity ratios and leverage ratios - Study

of profitability ratios and activity ratios -Meaning - uses and preparation of functions

flow statements -meaning, uses and preparation of cash flow statements.

Module IV

Costing as an aid to management- presentation of various costs in proper format -

marginal costing and absorption costing- cost volume profit analysis- its assumption and

calculation- managerial uses of break even analysis; activity based costing- Budgetary

control.

Module V

Meaning and uses of standard costing-procedure of setting standards- variance analysisone way and two way analysis of variance- overall cost variance- material variancelabour variance and overhead variance- material price variance- material usage variancematerial yield variance- material mix variance-labour cost and time variance- labour mix and yield variance - overhead volume and expenditure variance –responsibility accounting and report writing.

References

1. M.N.Arora, Accounting for Management, Himalaya Publishing House, New

Delhi.

2. Colin Drury, Management and Cost accounting, Cengage Learning , New Delhi.

3. S N Maheswari, and S K Maheswari, Advanced Accountancy, Vikas Publishing

House, New Delhi.

4. Dearden J and Bhattacharya S K , Accounting for Management – Text and cases ,

Vikas Publishing House, New Delhi.

CC 05  QUANTITATIVE METHODS FOR MANAGERS

MODULE I

Matrices – Types – Addition – Subtraction – Multiplication – Inverse – Determinant and solving systems of equations – Matrix Method & Determinant Method.

MODULE II

Probability – Basics Probability concepts – Addition  and multiplication Theorems of Probability, Marginal, Joint and Conditional Probability – Baye’s theorem and its business applications.

Probability distributions – Random variable – Expected value – Binomial, Poisson, Normal distributions – Business applications.

MODULE III

Hypothesis – Confidence level & Significance level – types of errors – Parametric tests – Tests involving one population mean and two population means and proportions – Z test – t test.

MODULE IV

Correlation – Types – Karl Pearson’s correlation coefficient – Spearman’s Rank correlation coefficient – Coefficient of Determination.

Regression –  Line of best fit – Least square method – Regression lines – Business applications

MODULE V

Business forecasting – Time Series analysis – Components – Types – Seasonal – Trend – irregular – cyclic.  Methods – Straight line – semi average – Application of Time series in Business forecasting.

Concept – Types – Price – Quantity – value – Fishers Index number.  Business applications of Index Numbers.

References:

1. Levin, Richard I, Rubin David S, Statistics for Management, Prentice Hall India.

2. Sharma J K, Business Statistics, Pearson Publication.

3. Naval Bajpai, Business Statistics Darling Kindersely (I) Pvt.Ltd.,

4. Sanchetti, D.C.Kapor, V.K,Business Mathematics: Sultan Chand & Sons,

    New Delhi.

CC06- LEGAL ENVIRONMENT OF BUSINESS

  

Module I

Introduction – Sources of law and interpretation of law – Classification of Law-Principles

of natural justice – History of Indian judicial system.

Module II

Law of contract – Essential features of contract-offer-acceptance-consideration ---

Different types contract - Performance of contract- Discharge of contract – Breach of

contract, Damages-Indemnity and Guarantee.

Module III

• Negotiable Instruments Act- 1881-cheques – Bills of Exchange – Promissory

Notes - Definitions and Characteristics of Negotiable Instruments – Dishonor and

Discharge of Negotiable Instruments- Latest laws relating to Negotiable

Instruments.

• Sale of goods Act-1930-Conditions , Warranty, Agreement to sell.

Module IV

Company Law –Types of companies – Incorporation – Memorandum - Articles of

Association – Prospectus . Winding up of companies – Types.

Module V

Consumer Protection Act 1986 – Consumer Redressal Mechanisms- Foreign Exchange

Management Act -1999- Objectives and Features - Cyber laws –Intellectual Property

Rights. Patents, Trademarks, Designs, - implications on business.

References

1. Dr.Avathar Sing, Company law, Eastern book Company, New Delhi.

2. A.K. Majundar and Dr. G.K.Kapoor, Company Law & Practice,s Sultan Chand

& Sons, New Delhi.

3. B.S.Moshal, Mercantile Law, Ane Books, New Delhi.

CC07- COMPUTER APPLICATION IN BUSINESS

Module I

Introduction to Computers: Hardware - Software - Systems Software, Application.

Software and Packages - Introduction to Embedded Software– Computer Architecture .

Fundamentals of Operating Systems- Windows & Linux.

Module II

Operating systems- Windows – MS Office- Text processing using word- Functions. MSExcel - , Graphs, Basic statistical formulae using MS Excel , MS-Power Point –Creating Effective Presentations.

Module III

Microsoft Access - Introduction to DBMS concepts, Creating a Database. Database

functions – Database creation – Sorting, Indexing and report- Programming using

software. Applications of computers in documentation, Preparation and making reports,

Preparation of questionnaires, presentations, Tables Charts and graphs.

Module IV

Data Communication and Computer networks. LAN and WAN- Communication through

computer networks- Security, Analog & Digital Signals, Bandwidth, Network Topology,

Packet Transmission.

Module V

World Wide Web and Business Community, Internet, E- Mail with TCP/IP. ERP

fundamentals- Introduction to SAP.

References

1. Leon & Leon Introduction to Computers, Vikas publishing House, New Delhi.

2. June Jamrich Parsons, Computer Concepts, Thomson Learning, New Delhi.

3. Comer , Computer networks and Internet, Pearson Education, New Delhi.

4. White, Data Communications & Computers Network, Thomson Learning, New Delhi.

CC 08 ORGANIZATIONAL BEHAVIOUR

MOULE I: Introduction of Organisational Behavior and Individual Behaviors

Definitions of OB – Nature & Scope – Importance of OB in modern organizations – Organizational Behavior Models

Individual behaviours:- Personality, Belief, Values, Attitudes, Perception, Attribution and Learning, Theories of Personality, Perception, Attitude and Learning

MODULE II: Motivation

Theories of Motivation; Application of Motivation at work place; QWL, Job Enlargement, Job Enrichment, Job Rotation, Job re-engineering; Motivation, Job Satisfaction and Morale

MODULE III: Leadership & Power

Leader vs. Manager, Leadership Styles, Concepts and Theories – Trait, Behavioural and Situational; Transactional and Transformational Leadership; Leadership Effectiveness; Tools for measuring Leadership; Power; Sources of Power.

MODULE IV: Group Behavior

Group Formation and Development; Group Dynamics; Team Building, Structure of Groups; Group Efficiency; Group Norms; Cohensiveness; Group Effectiveness; Group Decision Techniques; Application of Fundamental Interpersonal Relations Orientation – (FIRO-B); Kinesics-Body Language.

MODULE V: Culture, Stress, Change, Development, Conflict and E.Q

Creating and Sustaining Organisational Culture; Organisational Change; Resistance to Change, Managing Change; Work Stress; Sources and Consequences, Organisational Role Stress; Emotional Intelligence & EQ; Conflict; T.A & Johari Window; Organisational Change; Resistance to Change; Managing Change; Work Stress; Sources and Consequences; Organisational Role Stress; Emotional Intelligence & EQ; Conflict; T.A & Johari Window; Organisational Development.

References:

1. Fred Luthans, Organisational Behaviour, New York, McGraw Hill, 2011.

2. A.F Stoner and Charles Wenkel, Management, Prentice Hall of India, New Delhi, 2010

3. Stephen P. Robins, Organisational Behaviour, Pearson Education, 2011

4. Uday Pareek and Sushama Khanna, Understanding Organisational Behaviour, Oxford University, New Delhi, 2011

5. David Keith, Human Behaviour at Work, McGraw Hills, 2002

6. Danial C. Fieldman and Hugh Arnold, Managing Individual and Group Behaviour in Organisational, McGraw Hills, 2010.

7. Edwin Gerlof, Organisational Theory and Design, McGraw Hills, 2011

8. Porter LW, Lawler EE & Hackman R, Organisational Behaviour, McGraw Hills, 1988

9. Subha Rao P., Organisational Behaviour, Himalaya Publishing House, Mumbai, 2010

10. Robert Kreitener and Angelo Kinieki, Organisational Behaviour, Tata McGraw Hill, New Delhi, 2008

11. Mc Shane & Von Glinov, Organisational Behaviour, 5^th Edition, Tata McGraw Hill, 2011

CC09 -FINANCIAL MANAGEMENT

Module I

Financial Management - Scope - Role of Financial Management in Business-Time value

of money-Risk and Return- Risk diversification.

Module II

Long-term investment decisions – Capital budgeting, Different techniques –Traditional

and modern methods (DCF method) – Capital Rationing – Risk Analysis in Capital

budgeting – An overview of Cost of Capital.

Module III

Financing decisions – Operating, Financial and combined leverage – Capital Structure –

Meaning and importance- Theories of capital structure – Net income, Net operating

income and MM approach (Hypothesis).

Module IV

Dividend decisions – Dividend policy (Walter Gordon and MM approach) – Types of

Dividend- Legal and Procedural aspects of payment of Dividend.

Module V

An overview of Working Capital Management – Inventory, Cash and Receivable

management and Management of surplus – Working Capital Financing and Long term

Financing, Current Liabilities Management – size and sources- Money Market – Banks – Regulation of Working Capital Finance in India.

References

1. Van Horne James, Financial Management Policy, Prentice Hall India

2. I M Panday, Financial Management, Vikas Publications, New Delhi.

3. Prasanna Chandra, Financial Management, Tata Mc Graw Hill, New Delhi.

4. Khan M Y& Jain P K, Financial Management, Tata Mc Graw Hill, New Delhi.

5. Lawerence J Gitman, Principles of Managerial Finance, Pearson Education

limited. New Delhi.

6. James C Vanhorne, John M Wachowicz Jr, Fundamentals of Financial

Management, Pearson Education Limited, New Delhi.

CC10- MARKETING MANAGEMENT

Module I

Marketing – Nature and scope- Marketing as the central function of an organization-

Evolution of Marketing- Marketing as Creating, Communicating and Delivering –Value-

Value chain – Customer satisfaction as the end of the value chain- Marketing

Environment – Internal and External environment- Marketing Research- Marketing

Information System.

Module II

Strategic Marketing Planning-Elements of Marketing Plan- Buyer Behavior – Consumer

buying decision process- Consumer adoption process- Organizational Buying – Process,

Market segmentation- Targeting- Positioning- Identifying and analyzing competitors-

Designing competitive strategies -for leaders, challengers, followers.

Module III

Concept of Product- Classification of products- Goods Vs Services- Major product

decisions-Product line and Product mix- An overview of Brand Management- Packaging

and Labeling- Product life cycle- New product development- Pricing- Factors affecting

Price Determination- Pricing Policies and Strategies.

Module IV

Marketing Channels – Functions and Flows- Channel Design, Channel Management-

Selection- Training- Motivation and Evaluation of channel members- Retailing and

Wholesaling-Teleshopping – Shopping through Internet.

Integrated Marketing Communication Process and Mix-Advertising- Personal selling-

Direct Marketing- Sales Promotion, Publicity and Public Relations – Comparative

advantages and disadvantages-Managing the Sales Force .

Module V

Marketing Controls – Tools and Techniques of Marketing Control- Marketing of

Services-Industrial Marketing- Marketing Challenges in the Globalized era- Green

Marketing- Consumerism- Rural Marketing in India- Recent trends – Mobile Marketing

and other Digital forms like Video platforms, Review sites in Internet.

References

1. Kotler Philip & Keller Kevin, Marketing Management, Pearson Education, India

2. Czinkota Micheal. R & Ronkainen IIkka. International Marketing, Cengage

Learning.

3. Ramaswamy V.S & Namakumari. S Marketing Management – Global

Perspective, Indian Context, , MacMillan.

4. Kotler Philip, Keller Kevin, Koshy Abraham & Jha Mithileshwar Marketing

Management – A South Asian Perspective, Pearson Education.

CC11- HUMAN RESOURCE MANAGEMENT

Module I

Introduction to Human Resource Management-Importance-Scope and Objectives.

Evolution. Line and Staff aspects of HRM, Line managers Human Resource duties.

New approaches to organising HR. Strategic Human Resources Management, Strategic

HRM tools.

Module II

Job analysis: Methods for collecting Job Analysis Information, Writing Job Description&

Job Specification. Human Resource Planning and Recruiting: The Recruitment and

Selection process- Planning and Forecasting, Internal and External sources of candidates,

Managing HR in challenging times

Employee Testing and Selection: Basic testing concepts, Types of Tests. Interview:

Process and Types, Guidelines for Interviews

Module III

Orientation, The Training Process, Training Needs Analysis, Training Techniques- On -

the-Job & Off-the -Job Training Methods, OJT Process , Training Evaluation.

Management Development Programs : Case Study and other Modern Training Method .

Performance Management & Appraisal: Process and Techniques. Career Planning and

Management Concepts.

Module IV

Establishing Pay Rates: Steps, Job Evaluation. Wage and Salary administration- Steps

and factors affecting, Incentives

Benefits and services: Statutory Benefits - Non-statutory Benefits - Insurance Benefits -

Retirement Benefits, Flexible Benefits Programs. QWL

Module IV

Industrial relations: Significance, Objectives, Approaches. Industrial Disputes- Causes,

Forms, Preventive Machinery.

Collective Bargaining: Basic Concepts . Trade unions: Definition, Objectives, Functions

21

Social Security in India, Employee welfare, Grievance Handling and Discipline-Sources

and forms of Grievances -Grievance Procedure, Disciplinary Procedure.

References

1. Gary Dessler & Biju Varkkey, Human Resource Management, Pearson.

2. VSP Rao, Human Resource Management: Text and cases, , Excel Books, New

Delhi.

3. Mizra S. Saiyadain, Human Resources Management, 4th Ed, Tata McGraw Hill.

4. Raymond Noe, Employee Training and Development, Tata McGraw Hill.

5. K . Aswathappa, Human Resource Management- Text & Cases, Tata McGraw

Hill.

6. Wayne Mondy, Human Resource Management, Pearson, India.

7. Joe Martocchio, Strategic Compensation: A Human Resource Management

Approach, Pearson, India.

CC12- OPERATIONS MANAGEMENT

Module I

Introduction to Production and Operations Functions, Interaction of Operations

Management with other functional areas of Management – Manufacturing and Non

Manufacturing operations and their Classifications – Operations Strategy as a part of

Corporate Strategy – Operations Planning and Control – Operations Forecasting:

Forecasting methods.

Module II

Facility Locations – Cost competition and Hidden factors – Steps in location selection –

Types of Manufacturing Systems and Layout – Facility Layouts – Layouts by Products

and Process – Life balancing – Design of Operations Systems : Aggregate planning and

Master Scheduling, MRP, CRP. Material Handling: Principles, Equipments for Materials

Handling.

Module III

Work study, Time and Method study: Definition – Importance – Aims and Procedures –

Implications on Productivity – Work measurement – Work sampling – Work

environment – Industrial safety – Value analysis.

Module IV

Materials Management – Functions – Material planning and Budgeting – Value

Analysis - Purchase functions and Procedure - Inventory control – Types of Inventory

– Safety stock – Inventory Control Systems – Perpetual – Periodic – JIT –

KANBAN.

Managing Vendors; Vendor Analysis, Rating and Selection – Procedure and Criterions.

Module V

Maintenance Management Function – Types of Maintenance – Total Productive

Maintenance (TPM). Statistical Quality Control (SQC). Cost of Quality (COQ). ISO

9000 certification. Total Quality Management.

References

1. Everest E Adam, Ebert – Production and Operations Management – PHI –

publication, India

2. Joseph G Monks – Operations Management (Theory and Problems ) –McGraw

Hill Intl.

3. Chase, Aquilano, Jacobs Production and Operations Management, Tata McGraw

Hill.

CC13- ENVIRONMENTAL MANAGEMNT

Module I

Environment: Components of environment: Lithosphere, Hydrosphere , Atmosphere,

Biosphere, Ecology , Eco- system : Components – Biotic and abiotic components , Biodiversity : Definition, Principles, Bio-diversity in India.

Module II

Natural resources and Energy management: Depletion of natural resources, Fossil fuels, Energy sources: Conventional sources, Renewable sources, Energy Management:

Definition, Energy management techniques, Energy Audit, Population growth, Global

Warming, Ozone depletion, Carbon credit, Climate change.

Module III

Implementation Impact of Industrial and Business activities on the Environment,

Environmental Degradation, Industrial Pollution – Types and Impacts, Managing

Industrial Pollution, Waste Management, Developing Recycling Technologies.

Module IV

Sustainable Development: Definition, Elements, Indicators, Principles, Guidelines for

sustainable development, Concern for environment: Eco-friendly manufacturing,

Packaging , Green marketing, Green funding , Institutional support for establishing and

maintaining Environment Friendly Business.

Module V

Environment Impact Assessment, Environmental Audit, Environment Management

System, Environmental Legislations, ISO 14000, Governmental Institutions for

Environmental Management.

References

1. Bala Krishnamurthy, Environmental Management: Text and Cases, PHI.

2. Arindita Basak, Environmental Studies, Pearson Education.

3. Kaushik, Anubha, Environmental Studies, New Age International.

4. Betz, Fredrick, Managing Technology, Prentice Hall, Englewood cliffs, New

Jersey.

5. Rohatgi, P.K, Rohatgi K and Bowonder. B , , Technological Forcasting, Tata Mc

CC14- OPERATIONS RESEARCH

Module I

Introduction to Operations Research, Evolution of the field , Scope, Merits and

Limitations – Concept of Optimization – Decision making through Operation Research –

Nature and significance of operations research – Models and Modeling in OR – General

methods for solving OR models – Methodology of OR, Application and Scope of OR –

Basic OR models.

Module II

Programming techniques – Linear programming and applications – Linear programming

Graphical methods- Simplex methods , Maximization problems – Minimization problems

and Problems involving Artificial Variables – Concepts of Duality – Sensitvity analysis.

Module III

Transportation problem – Transportation algorithms – North West corner method

(NWCM) – Least Cost Method (LCM) – Vogels Approximation Method ( VAM) – Modi

method – Degeneracy in transportation problem.

Module IV

Assignment problem – Solution methods of assignment problem - Network Analysis,

PERT and CPM, Time estimation, Critical Path , Basic Concepts of Crashing , Resource

leveling, Resource Smoothing, Familiarization with Project Management Software

Packages.

Module V

Inventory and waiting line models – Inventory control – Deterministic models – Queuing

models – Simulation – Monte – Carlo simulation.

References

1. Hamdy A Taha, An Introduction to Operations Research, Prentice Hall, ,

2. Ronald L. Rardin, Optimization in Operations Research, Pearson Education, India

3. Dr. J.K. Sharma, Operations Research –Macmillan India Ltd.

CC15- RESEARCH METHODOLOGY

     MODULE I

  Nature and Scope of research – Role of research in decision making – Value & Cost  of Information – Business Research Proposal – Contents – Research Process with an   Illustration – Types of Research – An overview – Qualitative Vs Quantitative      Approach.

     MODULE II

     Research Design: Meaning – Types of Research Designs – Explanatory, Descriptive   

     & Casual Designs – Fundamentals of Sampling – Sample Design – Determination of   Sample Size – Probability and Non Probability Sample designs – Sampling & Non

     Sampling Error

    MODULE III

    Data Collection – Primary & Secondary Data – Methods and Instruments of Data  

    Collection – Reliability & Validity – Designing the Questionnaire – Factors to be   considered – Measurement Scales – Administration of Surveys

    MODULE IV

Formulation of Hypothesis – Errors – Significance Level – Parametric & Non – Parametric Tests – Chi-square & ANOVA – Multi-Variate Statistical Techniques – Factor Analysis – Multiple Regression – Cluster Analysis (Concepts) – Data Entry & Analysis using SPSS

MODULE V

Contents in Research Report – Different Types of Report – Qualitative Research Methods – Case Study Method, Content Analysis, Focus group, Projective Techniques, Depth Interview – Research Applications in Functional Areas of Management.

References:

1.Kothari, C.R, Research methodology: Methods and Techniques, New Age Publications, New Delhi.

2.Donlad R Cooper and Pamela S. Schindler – Business Research Methods – Tata McGraw Hill, India

3. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education, New Delhi

CC16 - MANAGEMENT INFORMATION SYSTEMS

Module I

Foundations of information systems: frame work for business users – Roles of

information systems – system concept – Organization as a system – components of

information systems – IS activities – Types of IS.

Module II

Business Information systems – Marketing Information Systems – Manufacturing –

Information Systems – Human Resource Information Systems , Financial Information

Systems – Transaction Processing System.

Module III

Management and Information & Decision Support Systems – Management Information

Systems – Expert systems – Examples, Executive Information Systems, Artificial

Intelligence Technologies .

Module IV

Strategic roles of IS – Breaking Business Barriers –Business Processes Reengineering

Improving Business Quality – Creating Virtual Company – Using Internet Strategically –

Building knowledge Creating Company – Challenges of Strategic of IS – Enterprise –

wide systems and E- Business Applications.

Module V

Managing information systems – Enterprise Management – Information Resource

Management – Technology Management – IS planning methodologies – Critical Success

factors – Business Systems Planning – Computer Aided Planning Tools. Security &

Ethical Challenges _ IS controls – Facility Controls – Procedural Controls – Computer

Crime – Privacy issues.

References

1. O’Brien, James A Management Information Systems, Tata McGraw Hill, New

Delhi,

2. Marvin Gore, Elements of Systems Analysis & Design, , Galgota Publications.

THIRD SEMESTER 

Course No	Title	Internal Evaluation Marks	External Evaluation Marks	Total Marks
CC18	International Business	40	60	100
CC19	Business Ethics & Corporate Governance	40	60	100
EC1	ELECTIVE	40	60	100
EC2	ELECTIVE	40	60	100
EC3	ELECTIVE	40	60	100
EC4	ELECTIVE	40	60	100
EC5	ELECTIVE	40	60	100
EC6	ELECTIVE	40	60	100
CC20	OS	40	60	100
	TOTAL	360	540	900

CC18- INTERNATIONAL BUSINESS

Module I

Introduction to International Business – Nature & Dimension of International business –

Environment of International Business – Economical, Political, Demographical, Global,

Social, Cultural, Technological, Legal – Entry strategies for International Business.

Module II

Process of Globalization – Globalizations of Indian Business – WTO, Regional block –

International commodity agreement – Global Trade – Global Supply Chain and Logistics

Management – Investment Environment.

Module III

International Economic Institutions – IMF, World Bank, UNCTD, UNIDO – Asian

Development Bank, - International Trade centre – Foreign Exchange Market Mechanism – Determinants of Exchange rate.

Module IV

Export and Import Procedure – Licensing & Joint ventures - International Investment –

FDI – Production linkages, Foreign – Investment in India, Cross Border – Forex reserve

– Over view of Currency Exchange and Risk Management.

Module V

Social responsibility of business,.Country Evaluation & Selection – International Asset

Protection, Foreign Trade Policy, Social issues in International Business, Labour issues,

Environmental issues .

References

1. Dr.Francis CherruniIam, International Business Environment, Himalaya Publishing

2. Shyam Shukla, International Business, Excel Book, New Delhi

3. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi.

CC19- BUSINESS ETHICS & CORPORATE GOVERNANCE

Module I

Introduction – Ethics and morality, Ethics and law, Ethics and ethos, Business Ethics,

Concepts, Importance and benefits, Ethical theories, Values and its relevance in

Management, Values for Managers, Ethics in Business and Indian Value system, Various approaches to ethics-Indian examples.

Module II

Ethical Corporate Behavior, its Development, Ethical leadership with examples, Ethical

Decision Making, Work ethics: nature and scope, Ethical issues at workplace, Ethics and cultural issues, Environmental Ethics, Ethical dilemma, ethical displacement.

Module III

Ethics in Functional Areas: Operations, Marketing, Finance, HR & I. Technology, Recent challenges in ethics, Ethics in different countries.

Module IV

Corporate Governance, Corporate Governance initiatives in India and abroad. Corporate Governance failures with examples, General ethical issues and the court verdicts in the domain of business ethics, obligation to stakeholders.

Module V

CSR and its significance in Business, social audit – Ethical Issues-Corruption, - whistle

blowing-competition-privacy-trade secrets, IP rights, Harassment & Discrimination.

References

1. Manisha Paliwal,. Business Ethics Newage International press. New Delhi.

2. Patyrick J. A. & Quinn J. F. Management Ethics, Response Publishing, New Delhi.

3. Sherlekar, Ethics in Management, Himalaya Publishing, New Delhi.

MM 01 - AGRI BUSINESS AND RURAL MARKETING

Module 1: Agricultural Marketing: Nature and Scope, Objectives of Agriculture

Marketing, Challenges in Agricultural Marketing, Marketing of

Agricultural Inputs – Features – Seeds - Fertilizers – Pesticides – Tractors - Challenges and Opportunities. An Overview of Indian Agro-chemical Market. Marketing of Agricultural Products – Definition and Scope - Features of Agricultural Products, Classification of Agricultural Markets - Methods of Sale - Channels of Distribution.

Module II: Introduction to Rural Marketing: Definition and Scope of Rural

Marketing, Components of Rural Markets, Classification of Rural Markets, Rural vs. Urban Markets. Population, Occupation Pattern, Income Generation, Location of Rural Population, Expenditure Pattern, Literacy Level, Land Distribution, Land Use Pattern, Irrigation, Rural Development Programs, Infrastructure Facilities, Rural Credit Institutions, Rural Retail Outlets.

Module III: Rural Marketing Mix Strategies: Rural Product Strategies and Brand

Management –Rural Pricing Strategies – Rural Distribution Strategies – Rural Promotional Strategies, Challenges in Rural Communication,

Target Audience.

Module IV: Rural Media- Mass Media, Non-Conventional Media, Personalized Media, Importance of the two-step flow of Communication, Media Typology, Media Model, Media Innovation, Influence of Consumer Behaviour on Communication.

Module V: The Future of Rural Marketing: Focused Marketing Strategies, Market Research, Consumer Finance, Rural Vertical, Retail and IT Models, Public-Private Partnership, E-Rural Marketing, Role of Government and NGOs in Rural Marketing.

References:

1. Badi & Badi Rural Marketing, Himalaya Publishing New Delhi.

2. Mamoria, C.B., Badri Vishal Agriculture problems in India, McGraw Hill, New Delhi.

3. Arora, R.C. Integrated Rural Development, McGraw Hill, New Delhi.

MM 02 - BUSINESS TO BUSINESS MARKETING

Module 1: Introduction to Business Marketing: Meaning and Scope, Differences between Industrial and Consumer Goods – Types of Organizational Customers - Demand for Industrial Goods - Business Market Segmentation, Targeting and Positioning - Role of CRM.

Module II: Organizational Buying: Factors Influencing Organizational Buying - Models of Buyer Behavior - Buying Centre Roles - Organizational Buying Process Stages – Buy Classes - Organizational Buying Practices - Enquiries and Tenders - Supplier Evaluation - Buyer Seller Relationship.

Module III: Role of Marketing in Product Development Process - Managing Industrial

Product Lines - Managing Across Product Life Cycle – Product Revitalization/Elimination Decisions – Characteristics of Pricing in B to B Market- Factors influencing Pricing - Pricing Methods and Strategies – Leasing.

Module IV: Industrial Channels of Distribution: Types of Distribution Systems - Choice of Channel Systems - Channel Partners - Managing Channel Conflicts - Distribution Logistics - Personal Selling - Sales Force Management - Post Sales Service - Customer Satisfaction and Evaluation.

Module V: Industrial Goods Promotion - Branding of Industrial Products – Creating Corporate Image - Industrial Advertising - Role of Internet in Business Market - Industrial Marketing Control.

References

1. Vitale & Giglierano, Business to Business Marketing Thomson South-Western

2. U C Mathur, Business to Business Marketing, New Age International Publishers

3. Robert R Reeder, Edward G. et al, Industrial Marketing, Prentice Hall of India

MM 03 - CONSUMER BEHAVIOUR

Module 1: Introduction to Consumer Behaviour: Nature and Importance of Consumer Behaviour, Application of Consumer Behaviour in Marketing - Factors influencing Consumer Behaviour - Consumer Research Process - Models of CB - Nicosia, Howard & Sheth, Engel-Kollat Blackwell Models - Levels of Consumer Decision Making - EPS,LPS,RRB.

Module II: Individual Determinants of Consumer Behaviour: Motivation: Needs/Motives & Goals, Dynamic Nature of Motivation, Arousal of Motives. Personality: Nature, Theories, Self concept, Psychographic and Life Style - Perception: Process, Consumer Imagery, Perceived Risk Learning: Principles, Theories - Attitude: Structural Model of Attitude, Attitude formation & Change.

Module III: Group Determinants of CB: Reference Group Influence: Types of Consumer Relevant Groups, Factors affecting Group Influence,

Application of Reference Group Concept - Family: Functions of Family, Family Decision Making, Family Life Cycle - Opinion Leadership and Personal Influence - Diffusion of Innovation: Adoption process, Diffusion process.

Module IV: Environmental Influences on CB: Social Class, Life Style Profile of Social

Class Application to CB, Social Class Mobility - Culture: Meaning, Characteristics, Factors affecting Culture, Role of Customs, Values and Beliefs in Consumer Behaviour, Sub-culture: Meaning, Sub-culture Division and Consumption Pattern in India, Types of Sub-cultures, Crosscultural Consumer Analysis: Similarities and Differences among People, Cross-cultural Marketing Problems in India, Strategies to Overcome Cross-cultural Problems.

Module V: Organisation and Consumers: Factors Influencing Organisational Buying Behaviour – Consumer and Marketer - Marketing Communication and Persuasion, Developing Persuasive Communication – Market Regulation – Customer Dissatisfactions – Consumer Protection Act.

References

1. David L. Loudon and Albert J Della Bitta, Consumer Behaviour, Tata McGraw Hill.

2. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behaviour, Pearson Education, India.

MM 04 - DIGITAL MARKETING

.

Module 1: Principles and Drivers of New Marketing Environment - Digital Media

Industry - Reaching Audience Through Digital Channels- Traditional and Digital Marketing - Introduction to Online Marketing Environment - Dotcom Evolution - Internet Relationships - Business in Modern Economy - Integrating E-Business to an Existing Business Model – Online Marketing Mix - Mobile Marketing - Digital Signage.

Module II: Purchase Behavior of Consumers in Digital Marketing Format - Online

Customer Expectations - Online B2C Buying Process - Online B2B Buying Behavior -Website Designing - Website Content - Forms of Search Engines – Working of Search Engines - Revenue Models in Search Engine Positioning – SEO - Display Advertising - Trends.

Module III: Product Attributes and Web Marketing Implications - Augmented Product

Concept - Customizing the Offering - Dimensions of Branding Online - Internet Pricing Influences - Price and Customer Value - Online Pricing Strategies and Tactics – Time-based Online Pricing - Personalized Pricing - Bundle Pricing.

Module IV: Internet Enabled Retailing - Turning Experience Goods into Search Goods

-Personalization through Mass Customization - Choice Assistance - Personalized Messaging - Selling through Online Intermediaries – Direct to Customer Interaction - Online Channel Design for B2C and B2B Marketing.

Module V: Integrating Online Communication into IMC Process - Online Advertising

– Email Marketing - Viral Marketing - Affiliate Marketing – Participatory Communication Networks - Social Media Communities – Consumer Engagement - Co-Created Content Management-Interactive Digital Networks - Customer – Led Marketing Campaigns- Legal and Ethical aspects related to Digital Marketing.

References:

1. Smith P R Chaffey Dave, E-Marketing Excellence: The Heart of E-Business,

Butterworth Heinemann, USA

2. Strauss Judy, E-Marketing, Prentice

MM 05 - INTEGRATED MARKETING COMMUNICATION

Module 1: Introduction to Integrated Marketing Communication (IMC) - IMC as an

Integral Part of Marketing – Buying Decision Process – Communication Response Hierarchy – Setting Communication Objectives: DAGMAR Approach -Budgeting for Marketing Communication.

Module II: Fundamentals of Advertising Campaigns - Brand Positioning through Advertising- Planning Process - The Creative Brief - Creating an Appeal - Strategic Approaches: Generic Approach – USP - Brand Image – Positioning - Public Service Advertising - Celebrity Endorsement - Elements of Print Advertisement - Scriptwriting for Radio and Television - Legal and Ethical aspects of Advertising- Kids Advertising.

Module III: Advertising Agencies – Roles – Types - In House Agencies - Direct

Response Agencies - Sales Promotion Agencies - PR Firms – Interactive Agencies –Advertising Agency Structure - Client Agency Relationship - Agency Selection - Agency Compensation.

Module IV: Promotion Tools: Sales Promotion - Trade Oriented Sales Promotion - Direct Marketing – PR – Publicity – Sponsorships – Merchandising – Van Promotions -Mobile Advertising – Word-of-Mouth -Village Fairs – Trade Shows - Exhibitions and Event Management – OOH - Transit Advertising - Personal Selling - World Wide Web Communications - Strategies for combining Advertisements and Promotional Tools for IMC.

Module V: Online Marketing Communication Process - Setting Online Communication Objectives - Online Advertising - Online Sales Promotion - Online PR - Direct Marketing through Internet. - Impact of Consumer Generated Communication - Virtual Community Influence on IMC.

References:

1. George E Belch & Michel E Belch, Advertising & Promotion and Integrating Marketing Communication Perspective Tata McGraw Hill.

2. Clow, Baach, Integrated Advertising Promotion and Marketing Communication, Pearson Education. India.

MM 06 - MARKETING RESEARCH

Module 1: Introduction, Definition, Need, Relevance and Scope of Marketing

Research, Types of Research - Qualitative and Quantitative Research, Steps in Research Proposal, Limitations – Cost & Time Constraints, Industrial Versus Consumer Marketing Research, Ethical Issues in Marketing Research. Marketing Research Organizations in India, Role of Information in Marketing Research, Use of Internet in Marketing Research.

Module II: Marketing Research Process, Research Problem Identification, Research

Objectives, Literature Review, Identification of Variables, Hypothesis Formulation, Research Design.

Module III: Sources of Data, Population and Sampling Frame, Sampling Concepts and

Methods, Units of Study, Measurement Scales, Methods of Data Collection, Data Collection Tools, Questionnaire Design, Interview Techniques, Survey Methods.

Module IV: Coding and Tabulation of Data, Data Presentation, Data Analysis

Techniques, Hypothesis Testing, Application of Software Packages for Data Analysis, Report Writing and Report Presentation: Steps in Report Writing, Documentation and Referencing, Interpretation of MR Reports. Case Studies in Marketing Research.

Module V: Applications of Marketing Research in Business: Market Segmentation

Studies, Market Potential Studies, New Product Research, Brand Positioning Research, Brand Perception Research, Brand Equity Research, Advertising Research, Consumer Behaviour Research, Pricing Research, Distribution Effectiveness Studies, Effectiveness of Promotions, Customer Satisfaction and Perception Studies.

References

1. G.C.Beri, Market Research, Pearson Education, New Delhi.

2. Naresh K. Malhotra, Marketing Research: An Applied Orientation, TMH, New

Delhi.

4. Cooper & Schindler, Marketing Research, Concept & Cases. Tata McG

HRM

HRM 01 - COMPENSATION MANAGEMENT

Module I Compensation: Concept, factors, Base and Supplementary Compensation, Wage and Salary, Wage Components - minimum wage, Fair wage, living wage, Wage Policy in India, Wage differentials, Wage Theories- Market Theories, Human Capital Theories, Bargaining Theories – Social Theories. Economic and Behavioural theories.

Module II Job Evaluation-nature and importance- methods, Computer aided job evaluation, Internal and external equity- Pay surveys.

Module III Pay structure-Types, Broad Banding, Performance Linked Compensation -

Types of Incentives , Bonus, Profit sharing ,Gain Sharing , stock options, Benefits and allowances-types, Executive and shop floor level rewards, Compensating Expatriates and knowledge workers.

Module IV Legal framework of Wage determination Welfare Legislations, Tax

Planning, Down sizing, VRS, gratuity, commutation, pension plans, Machinery for wage fixation – Wage Boards – Pay Commissions – Statutory Wage Fixation.

Module V Total Reward System, Components of pay, Pay structure for startup organisations Pay restructuring in Mergers and Acquisitions, alliances and turnarounds, Board room pay, Compensation management in public, private and emerging sectors, Emerging Issues in Compensation management-Future trends.

References:

1. Michael A. Armstrong and Helen Murlis, Reward Management: A Handbook of

Remuneration Strategy and Practice , London Kogan Page.

2. B D Singh, Compensation and Reward Management Excel Books. New Delhi.

3. Henderson, Compensation Management in a Knowledge Based World New

Pearson Education, New Delhi.

4. Bhattacharya, Compensation Management, Oxford Press.

5. Milkowich, Newman, Compensation, Tata Mcgraw Hill, New Delhi.

HRM 02 - COUNSELLING SKILLS FOR MANAGERS

Module I Introduction: Meaning, Functions and Type of Counselling, Goals of Counseling Emergence and Growth of Counseling Services; Approaches to counseling; Counseling Skills, Verbal & Non- Verbal communication, Listening Barriers, Counselor Qualities.

Module II Counseling process - Beginning, Developing and terminating a counseling relationship and follow up. Counseling Procedures, The Counseling Environment, Intake, Referral procedures, Guidelines for effective counseling.

Module III Counselor’s Attitude and Skills of Counseling; Counselors – Client Relationship, Understanding Client’s Behavior. Assessing Clients problems. Counseling Therapies- Insight Oriented Therapy. Behavior Therapy.

Module IV Selecting Counseling Strategies and Interventions – Changing Behaviour through Counseling In the Educational Settings, Special Areas in Counseling, Handling Situations of Strikes, Disputes Through Counseling.

Module V Special problems in counseling: Need of Counseling Cell in the Organization. Application of Counseling to Organizational situations with a focus on Performance counseling. Organizational Application of Counseling Skills in Change management, Downsizing, Mentoring and Team Management / Conflict Resolution.

References

1. S Narayan Rao, Counseling& guidance, Tata Mcgraw Hill, New Delhi.

2. Jeffrey A Kotter, Counseling theories and practices, Cengage Publishing, New

Delhi.

3. Robert C Carson, Abnormal psychology, Tata Mcgraw Hill, New Delhi.

HRM 03- HUMAN RESOURCE PLANNING

Module I Human Resource Planning ; Concept and Objectives - HRP at Micro and Macro levels ; HRP and Business plans - Different Approaches – Human Resource Planning Process; Demand and Supply Forecasting ; Different tools and techniques ; Labor wastage – Absenteeism and labor turn over .

Module II Job Analysis; Job Descriptions, Job Specification - Human Resource Inventory - Career Management; Career Planning, Career Paths, Career Anchors, Career Development.

Module III Recruitment: Recruitment Policy, Approaches, Sources of Recruitment,

Advertisements, Web Recruitment, The Employment Exchange (Compulsory Notification of Vacancies) Act, 1959. Selection: Concept and Process of Selection; Application blank, Weighted Application Blank, Resume, Resume Scanning Psychological Tests – definition ,Purpose, Characteristics and Developing Psychological Tests, Different Types of Tests – Attitude, Aptitude, Traits, Interpreting

Test Results, Reliability and Validity.

Module IV Selection, Interviewing ; Purpose; Types of Interviews ; Interview Techniques; Interviewing skills ; Advantages and Limitations of Interviews; Do’s and don’ts of selection Interviewing, Medical Checkups, Reference and back ground check, Choice of selection methods, assessment Centers, Reliability and validity of selection tools.

Module V Employment offers; service conditions, contract of employment, Psychological contract - Induction. Importance, Socializing the new employee, Different types of Socialization. Placement, Probation and Confirmation, Promotion and Transfer; Policies and Procedures, Retraining, Out placements, HR out Sourcing.

Reference

1. Gary Desler ,Human resource management , PHI.

2. D K Bhattacharya, Human Resource Planning –Excel Books.

3. Anne Anastasi,Susan urbina ,Psychological testing , PHI

4. Michael Armstrong ,Ann Cummins ,Sue Hastings, Willie Wood, Job Evaluation

;A guide to achieving equal pay, Kogan page, New Delhi.

HRM 04 - INDUSTRIAL RELATIONS

Module I Evolution Of Industrial Relations: Introduction-definition-nature-evolution of industrial relations-Evolution of IR in India-origin and development of IR-context and environment of IR.-concept and organization: aspects of IR-Three actors and their roles in IR: Approaches to IR-HR Relations approach-Gandhian approach-Marxian approach and Dunlop’s Systems approach. Social security and welfare legislations-concepts of social security-social security measures in India.

Module II The state and IR policies-evolution of IR policies-National Commission on Labour & IR policy(1969)-Grievance procedure-discipline- Labour courts-Collective bargaining: concept and development-future of IR in India. Industrial unrest in India-Industrial Disputes Act 1947-objects of the Act-Important definitions: Authorities under the Act-reference of disputessettlement- strike and lock-outs-Lay off-retrenchment-unfair labour practices-standing orders-service rules-misconduct-principles of natural justice-domestic enquiry-remedial counseling.

Module III Trade Unions; concept and objectives-Indian Trade Unions Act 1926- participative management-forms and levels of participation-Process of negotiation-prerequisites of a collective bargaining-employee empowerment. Tripartite and bipartite bodies-Joint management council- Conciliation machinery: -mediation-arbitration-adjudication.

Module IV Evolutions of Labour legislation in India- Social security and welfare legislations. Concept of social security: ILO and social security-social security measures in India; Workmen’s Compensation Act-1923, Employees State Insurance Act 1948, Employees Provident Fund and (Miscellaneous Provisions) Act 1952 Maternity benefit Act 1961, Payment of Gratuity Act 1972, Payment Bonus Act 1965.

Module V Welfare legislations: The Factories Act 1948-Plantation Labour Act 1951-

Contract Labour (Regulations and Abolitions Act-1970,Kerala Shops and Commercial Establishment Act 1960, Kerala Labour welfare fund Act 1975. Latest rules regarding Industrial relations in IT and ITEs industries. Functions of Labour department in Kerala officers under the Department and their duties and responsibilities.

References

1. C B Marmoria, Dynamics of Industrial Relations in India, Vikas Publishing, New

Delhi.

2. P C Tripathi, Personnel management and Industrial Relations, S Chand, New

Delhi.

3. P Subba Rao, Human Resources Management & I R, S Chand, New Delhi.

HRM 05- MANAGING OF INTERPERSONAL AND GROUP

PROCESS

Module I Intrapersonal process- Understanding human behaviour, Self concept, Perception, Attention, Distraction, Attitude, Occupational stress, Spill over and coping, Impression management.

Module II Memory process and types- Intelligence, Intelligence quotient – Emotions; Emotional intelligence, Emotional quotient.

Module III Interpersonal process – Transactional analysis & Johari window helping process, Practical applications, Interpersonal Communication and feedback, Interpersonal styles.

Module IV Group and intergroup process- Group formation and group process, Group Dynamics, Group cohesiveness – Team development and team functioning, Conflict collaboration and competition, Sensitivity training.

Module V Organizational process- An overview of major concepts on emerging trends-power, politics, authority, Integration and control, Organizational climate and culture, Organizational effectiveness.

Reference

1. VSP Rao, Organizational Behaviour: Excel Books.

2. Stephen.P.Robbins, Organizational Behaviour: Prentice Hall.

3. P.G. Aquinas, Organizational Behaviour: Concepts, Realities, Applications and

Challenges, Excel Books.

4. Clifford T Morgan, Richard A King, John R Weiz, John Schopler, Introduction

to Psychology; Tata McGraw Hill.

HRM 06 - MANAGING ORGANIZATIONAL CHANGE AND DEVELOPMENT

Module I Organizational Change: Meaning- Necessity for Change- Classification of change-factors affecting change-Model of Organizational change- Kurt Lewin Three Stage Model and Force Field Analysis- Systems theory, 7 Stage models, Burke-Litwin model, Porras and Robbortson. Change Agent-Role and Skills of a change Agent.HR Role as change agent, Resistance to Change and minimizing the resistance: Impact of change on Human Resources Planning; quality consciousness as an emerging catalyst for change.

Module II Organizational development –Concept and evolution-nature and characteristics- First order and second order Change -Foundations of Organizational Development: Conceptual frame work of OD –Action Research Model-Positive Model-John Kotter’s eight-stage process Model, Parralel learning structures- Process of organizational development -

Org.Diganosis .

Module III Human Process Interventions-T-group, process consultation, third party interventions, team building; organizational confrontation meeting, coaching and mentoring, role focused interventions. HRM Interventions- Performance Management & HRD.

Module IV Structural Interventions -Restructuring organization, BPR Vs TQM, employee involvement, work design. Strategic Interventions – Organisation and environment relationships, competitive and collaborative strategies, organization transformational strategies.

Module V Contemporary issues and applications – Organizational development in global context, organizational development in service sector, OD Practioners – role, competencies requirement, professional ethics and value and experiences; Trends in OD.

References

1. Cummings, Thomas G. and Christopher G. Worley, Organisation

Development and Change,Thomson Learning.

2. W Warner Bruke, Organizational Change:Theory and Practice,Sage

3. Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation Development Interventions and Strategies, response Books, New Delhi.

4. French, Wendell L. and Lecil H. Bell, Organisation Development, PHI, New

Delhi

FINANCE

FM 01 - BANK MANAGEMENT

Module 1 Evolution of Commercial Banks-Banking System-Structure of Commercial Bank-RBI Role & functions- Method of Credit Control-- Banking Regulation ACT –Recent trends in Indian Banking Sector.

Module II Functions of Commercial Banks- Agency Services –General utility services-Credit Creation- Banker–Customer Relationship-Bankers as a trustee & an Agent-Appropriation of Payment- Right of Lien &Set off– Garnishee Order-Law of Limitation.

Module III Banking Technology; Electronic Banking-Core Banking –Distribution Channels- Remittance Facilities &Clearing System-Online Banking- Electronic Fund Transfer System- RTGS, SWIFT.

Module IV Evaluating Banking Performance –ROE Model- CAMEL Rating-GAAP

Probability Analysis- Balance Score Card-Asset Liability Management- NPA- BASEL Norms.

Module V International Banking- Types-Offshore Banking- Bank for International

Settlement (BIS)-London Inter Bank Offered Rate (LIBOR) –Bank Accounts- NOSTRO,VOSTRO,LORO, Indian Rupee & Foreign Currency Accounts- EXIM Bank – Facilities to Exporters & Importers.

References:

1. IIB& F, Central Bank Management, McMillan Publishers.

2. Institute of Banking & Finance, Principles and Practice of Banking, McMillan

publishers, New Delhi.

3. Muraleedharan D, Modern Banking-Theory and Practice’, PHI Learning Pvt. Ltd.

4. Shekhar K C & Lekshmy Shekar, Banking Theory and Practice,, Vikas

Publication House, New Delhi.

FM 02- FINANCIAL DERIVATIVES AND RISK MANAGEMENT

Module 1 Sources and Types of business risk –Implications of business risk-risk

perception of individuals and institutions-Alternatives for managing financial risk –diversification –reinsurance –contingency contracts- Derivatives in the Indian Context – Trading infrastructure.

Module II Risk Management using derivatives- Forwards and Futures –Commodity

Futures- Financial Derivatives- Stock Futures and Index Futures – Interest Rate Futures – Currency Futures –Designing Futures Contracts – Hedging Positions in Futures.

40

Module III Stock options – Basic Properties of Options –Stock and Index Options

Valuation–Sensitivity of Option Prices - Binomial Option Pricing – Black and Scholes Option Pricing using Black and Scholes Formula-Trading strategies using options –Hedging Positions in Options - Synthetic options

and portfolio insurance.

Module IV Interest rate swaps; forward rate agreements and interest rate futures.

Module V Accounting and Administration of Derivatives - Regulation of derivatives activity.

References:

1. John C Hull “Fundamentals of Futures and Options Markets,” Pearson,

seventh edition.

2. Elton Edwin J and Gruber Martin J, Modern Portfolio Theory and Investment

Analysis, John Wiley & Sons,

3. Russel Fuller , Modern Investments and Security Analysis, McGraw Hill.

FM 03- INSURANCE SERVICES

Module 1 Concept of risk- risk identification and evaluation- risk management techniques- risk avoidance- loss control- risk retention-risk transfer, the nature of insurance- principle of insurance contract- requirements of an insurance contract.

Module II Life, health and income insurance - types of life insurance- life insurance contract provisions- loss of health – health insurance policiesdisability income insurance- annuity scheme- pension schemesstructure and characteristics.

Module III Property and liability loss exposure – types of loss exposure- direct and indirect losses- liability damages- civil and criminal law provisions.

Module IV Accounts of insurance companies- Valuation balance sheet-

Insurance claims- Fire- consequential loss (fire).

Module V Market structure of insurance services- functions of insurersreinsurance

– types of insures- channels of distribution of insurance services- regulation of insurance services-IRDA – Role, duties and powers- liberalisation of insurance services in India.

References:

1. George E. Rejda, Principles of Risk Management and Insurance, Pearson Education.

2. Harold D Skipper, W. Jean Kwon- Risk Management and Insurance- Perspectives

in a Global Economy, Blackwell Publishing.

3. M N Mishra, S B Mishra- Insurance Principles and Practice- S Chand.

Publishing, New Delhi.

.

FM 04- INTERNATIONAL FINANCIAL MANAGEMENT

Module 1 Introduction – Significance of Foreign Exchange Rate- Growing importance of International Finance – Introduction to foreign exchange markets – Exchange rate determinants – Supply and Demand Factors.

Module II International Financial System - Exchange rate systems in the world – Role of IMF and World Bank – Impact of regional economic integrations– Global integration of economic systems and exchange rate issues relating to Developing countries.

Module III International Financial Markets- Major international financial markets –

Euro banking and Euro currency market – American and Japanese capital markets.

Module IV International Financing- Modes of International equity financing –

Depository receipts – Issue Mechanisms – International credit instruments – Euro bonds and Notes – International credit syndication mechanism – Recent developments in the Euro Market – Risk factors in International finance.

Module V International Investing-Capital budgeting for international investment – FDI – International portfolio investing – Opportunities and challenges.

References:

1. Levi Maurice D, International Finance, McGraw Hill, India.

2. Apte P.G., International Financial Management, Tata McGraw Hill, New Delhi.

3. Pilbeam Keith, International Finance, McMillan Press, India.

4. Madura Jeff , International Financial Management, Thompson, India

FM 05- MANAGEMENT OF FINANCIAL SERVICES

Module 1 Overview of Financial services sector – Characteristics of Financial services – role of financial services sector in the Economy – Institutional Framework of Indian financial system- Role and Functions of NBFCs, RBI guidelines on NBFCs.

Module II Merchant banking: functions of merchant bankers – SEBI guidelines on merchant bankers. Leasing-Types: Hire purchase.

Module III Factoring: concept, mechanism, types of factoring, benefits and functions of factoring – factoring Vs Forfeiting, Factoring Vs Bills Discounting – Factoring; International and Indian scenario. Depositories – mechanism and functions – credit cards and retail financing.

Module IV Mutual funds: concept – functions – types of funds – constitution of mutual funds – SEBI regulation of AMCs – Evaluating mutual fund performance. Asset securitisation.

Module V Credit rating: features and advantages – credit rating process. Venture capital: meaning – origin and growth of venture capital – stages of venture capital financing – venture capital industry in

India.

References:

1. Shanmugham R, Financial Services, Wiley India Pvt. Ltd., New Delhi, 2010.

2. Khan M.Y., Financial Service, Tata McGraw Hill Publication Limited, New

Delhi.

3. Bhole L.M and Jitendra Mahakud,, Financial Institutions and Markets: Structure,

Growth and Innovations, Tata McGraw Hill Publication Limited, New Delhi.

4. Dr. Roshna Varghese & Dr. K. Sreeranganadhan, Corporate Disclosure by Indian

Companies, Serals Publications, New Delhi.

FM 06- MANAGEMENT ACCOUNTING AND COTROL SYSTEMS

Module 1 Relationship between Strategy and Management Accounting – Role of cost and management accounting in strategy formulation and performance measurement –Management accounting and strategic cost management: Indian perspective – Application of new management accounting techniques in the current business environment –Techniques for profit improvement and cost reduction.

Module II Activity Based Costing – Implementing ABC – Activity Based Budgeting – Customer Profitability Analysis.

Module III Target Costing –JIT –– Quality Costing - Life Cycle costing –Total Cost Maturity Model of Confederation of Indian Industry for improving cost competiveness of Indian industry.

Module IV Pricing Strategies - Product pricing and Transfer Pricing – Methods of Transfer pricing -Value Chain Analysis.

Module V Performance Measurement Systems – The Balanced Score Card – Key Performance Indices and Critical Success Factors.

References:

1. Robert Anthony and Vijay Govindarajan, Management Control System, Tata

McGraw Hill Publishing. India

2. Norman .B Macintosh,Paolo Quattrone, Management Accounting and Control Systems, John Wiley and Sons, New Delhi.

3. John K Shank & Vijay Govidarajan, Strategic Cost Management - The new Tool for Competitive Advantage, Free Press

4. Robert S Kaplan and David P Norton, “Balance Score Card – Translating Strategy into Action”, Harvard Business Press, New Delhi.

FOURTH SEMESTER

        

    CC21 Strategic Management

           CC22 Project & Comprehensive Viva Voc

MARKETING  

                 FOURTH SEMESTER ELECTIVE PAPERS

                 7. MM 07            - Product  and Brand Management

                8.  MM 08            - Retail Business Management

                9.  MM 09            - Sales and Distribution Management

                10. MM 10           - Services Marketing

FINANCIAL MANAGEMENT   

               FOURTH SEMESTER ELECTIVE PAPERS

                7.  FM 07              - Project Management

                8.  FM 08              - Security Analysis & Portfolio Management

                9.  FM 09              - Tax Management

                10.FM 10              - Working Capital Mangement

HUMAN RESOURCE MANAGEMENT 

FOURTH SEMESTER ELECTIVE  PAPERS

7.  HRM 07           - Performance Management

8.  HRM 08           - Human Resource Information Systems

9.  HRM 09           - Strategic Human Resource Management

10. HRM 10         - Training and Development

CC21-STRATEGIC MANAGEMENT

Module I

Introduction to Strategic Management – Concept of Strategy, Process of Strategy, Strategic Framework; Vision, Mission, Objectives and Goals. Strategic Analysis –

Environmental Analysis, Competitive forces, Internal analysis SWOT Analysis.

Module II

Business level strategies – Cost leadership, Differentiation, Focus. Corporate level strategies- Stability strategies, Expansion strategies – Intensification, Integration,

International expansion, Diversification strategies, Merger, Acquisitions, Strategic alliance, Turnaround strategies.

Module III

Implementation and Control –Leadership in Strategic Management; Portfolio Analysis,

BCG Matrix, GEC Model, etc, Control Process Analysis and Follow-up Action for Control, Evaluation Strategy.

Module IV

Corporate Management; Corporate Policy, Corporate Governance, Top Management,

Code and Laws of Corporate Management, Corporate Scenarios and Strategy; Strategies for Stable and Dynamic markets, Strategies for Global Markets.

Module V

IT and Strategy, R&D and Strategy, Knowledge Management – Knowledge Sources,

Knowledge Creation, KM framework, Trends and Challenges in KM. Innovation and

creativity, Innovation Culture. Building Creative Organization. Corporate Social Responsibility, Ethics and Values, Philanthropy.

References

1. Glueck,W F and Lavch, L. R Business policy and Strategic Management, Mc

graw Hill, New Delhi.

2. Porter, E, Michael Competitive Advantage – Creating and sustaining Superior

Performance. Free press London.

3. Shrivastava, R.M.(1999) Management Policy and Strategic Management

Himalaya Publishing House, Mumbai.

4. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Prentice

Hall, India.

5. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill. India

MARKETING MANAGEMENT ELECTIVES

MM 07 - PRODUCT AND BRAND MANAGEMENT

Module 1: Introduction to Product- Meaning & Classification, Product Management

– Definition, Scope and Importance, Role of Product Manager, Challenges affecting Product Management, Product Mix and Line Decisions – Managing Line Extensions.

Module II: Marketing Planning Process: Category Attractiveness Analysis,

Competitor Analysis, Consumer Analysis and Sales Forecasting, Developing Product Strategy - Setting Objectives, Selection of Strategic Alternatives, Differentiation and Positioning.

Module III: New Product Planning: New Product Development – Process and Challenges, New Product Launches; New Product Failure and Revitalization of New Products.

Module IV: Understanding the role of branding: Concept of Brand - Types of Brand, Brand and Life Cycle, Brand Equity, Brand Loyalty, Brand Awareness, and Brand Evaluation, Perceived Quality, Brand Associations, Brand Personality and Brand Image, Role of Brand Ambassadors.

Module V: Brand Identity, Launching New Brands, Developing and Managing Brands, Sustaining a Brand, Handling Name Changes and Brand Transfers, Brand Extension and Strategies, Globalizing Brands, Decline, Ageing and Revitalization of Brands.

References

1. Kevin Lane Keller, Strategic Brand Management, Pearson Education,

India.

2. U.C. Mathur, Product management – Excel Books, New Delhi, India.

36

MM 08 - RETAIL BUSINESS MANAGEMENT

Module 1: Retailing - Definition, Functions, Importance, Types of Retailing, Organized & Unorganized, Store and Non-store; Retailing in India - Current Scenario, Retailing from International Perspectives; Consumer Buying Decision Process, Influencing Factors, Consumer Shopping Behaviour.

Module II: Retail Planning - Purpose, Method, Structure and Monitoring the Plan;

Retail Marketing mix - Strategies; Retail Brand Management - Positioning, Personality, Merchandise Management, Meaning, Methods, Assortment and Inventory; Purchase Negotiation, Supply Channel and Relationship, SCM Principles, and Retail Logistics.

Module III: Retail Location Decisions - Trading Area Analysis; Types of Locations;

Site Evaluation; Store Design - Layout and Space Management; Visual Merchandising and Displays; Retail Pricing - Approaches, Influencing Factors, Price Sensitivity and Mark down Policy – EDLP.

Module IV: Retail Promotion - Setting Objectives, Role of Advertising, Sales Promotion, Personal Selling, Public Relations and Relationship Marketing in Retailing; Human Resource Issues and Considerations, Customer Service Management.

Module V: Impact of Information Technology in Retailing, Integrated Systems and Networking, EDI, Bar Coding, RFID, Customer Database Management. Electronic Retailing - Role of Web, Online Retailing, Factors to be considered in having a Website, Limitations of Web and Future Trends, Consumerism and Ethics in Retailing, Social and Green issues. Retail Audit.

References:

1. Michael Levy, Barton Weitz, Retail management, McGraw Hill

2. Chetan Bajaj, Rajnish Arya, Nidhi Varma Srivatava, Retail Management, Oxford

Publishing, India

MM 09 - SALES AND DISTRIBUTION MANAGEMENT

Module 1: Introduction to Sales Management: Definition and Meaning – Sales Vs

Marketing, Scope of Sales Management – Objectives & Functions of Sales Department – Theories of Sales - Buyer Seller Dyads – Aidas Theory – ‘Right Set of Circumstances’ Theory – Buying Formula Theory – Behavioural Equations Theory, Sales Forecasting Methods – Sales Planning and Control: Goal Setting, Performance Measurement, Diagnosis and Corrective Actions.

Module II: Sales Organization and Developing the Sales Force: Sales Department

Organization – Sales Management Structure – Sales Management Positions – Role and Functions of Sales Manager – Inter Department Relations – Characteristics of a Successful Salesman. Recruiting, Selection and Training of Sales Force - Work Assignment to Sales Personnel – Routing and Scheduling of Sales Force – Objectives of Sales Quotas – Types of Quotas – Quota Setting and Administration – Concept, Objectives and Procedure of Setting Sales Territories.

Module III: Motivation, Compensation to Sales Force and Controlling – Personal

Selling: Motivating the Sales Team: Motivation Programs, Monetary and

Non-monetary Compensation, Evaluation of Sales Force - Controlling of

Sales Force – Sales Records and Reporting Systems – Controlling of Expenses – Sales Budget – Sales Audit. Personal Selling – Salesmanship – Process - Preparation, Prospecting, Pre-Approach, Sales Presentation, Closing of Sales – Modes of Sales Presentation – Sales Resistance – Objections and Obstacles – Buyer Dissonance – Reducing Buyer Dissonance.

Module IV: Distribution Channels: Physical Distribution - Definition, Importance –

Participants in Physical Distribution Process - Marketing Channels – Definition and Importance - Different Forms of Channels - Functions of Marketing Channels - Unconventional Channels - Channels for Consumer Goods, Industrial Goods and Services – Integrated Marketing Channels – Horizontal, Vertical, Multi Channel Marketing Systems – Channel Selection Process and Criteria, Channel Conflicts and Resolution - Channel Effectiveness Evaluation - International Marketing Channels.

Module V: Supply Chain Management: Supply Chain Management – Concept – Significance – Components - Logistics Planning, Order Processing – Material Handling – Transportation – Insurance - Warehousing – Inventory Management – Reverse Logistics.

References:

1. Tapan K. Panda, Sunil Sahadev – Sales And Distribution Management – Oxford

Publishing, India

2. Still, Cundiff, Govoni – Sales Management: Decisions, Strategies & Cases –

Prentice Hall, India.

3. Anderson R, Professional Sales Management – Englewood Cliff, New Jersey,

Prentice Hall, India.

MM 10 - SERVICES MARKETING

Module 1: Introduction to Services Marketing: Services Marketing – Characteristics

– Classification of services – Role of services in economy – Factors stimulating the transformation of service economy – Growth of services in Indian economy – Differences between Goods and Services Marketing.

Module II: Customer Behaviour & Strategic Issues: Customer decision making –

Customer expectations and perceptions – Components of customer expectations – Service encounters – High contact services and Low contact services – Market segmentation and Targeting – Positioning and differentiation of services – Managing demand and capacity.

Module III: Services and the Marketing Mix: Traditional marketing mix applied to services – Inadequacy of 4Ps – Developing service concepts – Service Product Development – Branding of services – Pricing of services – Educating customers and Promoting services – Managing People for service advantage - Difference between mediocrity and success – Process in services, Service Blueprinting – Crafting the service environment – Services cape – Physical Evidence.

Module IV: Managing Relationships and Service Quality: Relationship Marketing and

Building loyalty – Achieving Service Recovery – Service quality and its significance – Measuring service quality – Service quality gap model SERVQUAL – Strategies for improving service quality – Monitoring service quality.

Module V: Marketing Services – Specific Industries: Tourism, Travel & Transportation Services Marketing – Marketing of Financial Services: Banking, Insurance, Mutual Funds – Communication and Information Services: Telecom, Courier – Media Services – Professional Services Marketing: Healthcare, Consultancy, Information Technology, Advertising – Marketing of Educational Services – Charities Marketing.

References:

1. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee – Services Marketing:

People. Technology, Strategy, Pearson, New Delhi.

2. Helen Woodruff, Services Marketing, Longmen Group, New Delhi.

3. Adrian Payne, The Essence of Services Marketing, Prentice Hall, India

FINANCIAL MANAGEMENT ELECTIVES

FM 07- PROJECT MANAGEMENT

Module1

Project management and project selection: Project selection models, Project portfolio process, Analysis under uncertainty, Project organization, Matrix organization.

Module II

Work breakdown structure, Systems integration, Interface coordination, Project life cycle, Conflict and negotiation. Project Evaluation and Selection-Project cash flow – Project appraisal – Analysis of risk – SCBA (Social Cost Benefit Analysis).

Module III

Project implementation: Estimating Project Budgets, Process of cost estimation, Scheduling: Network Techniques PERT and CPM, Risk analysis using simulation, CPM - crashing a project, Resource loading, leveling, and allocation.

Module IV

Monitoring and information systems: Information needs and the reporting process, computerized PMIS, Earned value analysis, Planning - Monitoring - Controlling cycle, Project control: types of control processes, design of control systems, control of change and scope.

Module V

Project auditing: Construction and use of audit report, Project audit life cycle, Essentials of audit and evaluation, Varieties of project termination, the termination process. Project financing in India – Financial assistance for projects – Sources and schemes and various incentives for new projects.

References

1. Chandra Prasanna, Projects Planning: Analysis, selection, implementation and

review, Tata McGraw Hill.

2. Larson Erik W. & Gray Clifford F, Project Management: The Managerial

Process, McGraw Hill.

3. Jack R. Meredith, and Samuel J. Mantel Jr., Project Management – A

Managerial Approach, John Wiley and Sons.

4. Harold Kerzner, Project Management – A Systems Approach to Planning”,

Scheduling and Controlling, John Wiley and Sons.

5. Larry Richman, “Project Management: Step-by-Step” PHI Learning Private

Limited.

FM 08 - SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Module 1 Concept of Investment-Investment Instruments- Introduction to the financial system, Financial Markets- Primary and Secondary Market, Stock Exchanges-Depository System- Indices- SEBI and Regulations.

Module II Investment Alternatives – Risk –Return Analysis –Systematic and Unsystematic Risk- Bond Valuation – YTC/YTM/Bond duration. Bond Returns &Prices. Bond Rating-Bond Management Strategies.

Module III Share Valuation-Factors influencing Share Price Movements-Share

Valuation Models-Cash Flow Valuation Models-Earnings Valuation Models Fundamental Analysis-E.I.C.

Module IV Technical Analysis –Chart patterns/Moving Average/RSI/ROC/MACDE fficient Market Hypothesis-Random walk theory.

Module V Portfolio Management –Portfolio Analysis, Portfolio Selection- Markowitz Model-CAPM, Portfolio Revision &Portfolio Evaluation.

References:

1. Fisher Donald and Jordan Ronald, Security Analysis & Portfolio Management

Prentice Hall of India.

2. Francis Jack Clark, Investment Analysis and Management, McGraw Hill.

3. Chandra Prasanna, Investment Management, Tata McGraw Hill.

FM 09 - TAX MANAGEMENT

Module 1 Tax- meaning-Direct Tax- Indirect Tax-History of Income Tax in India-Basic Terms- Capital and Revenue-Residential status-tax incidences-exemptions.

Module II Heads of Incomes, - Income from salary - Income from house property-Income from other source.

Module III Income from business and profession and capital gain.

Module IV Carry forward and set off-clubbing –Deductions-Income tax Authorities –Assessment procedures.

Module V Taxation of companies-M A T-Tax planning-tax evasion-tax planning-tax management.

Reference:

1. Dr. H.C.Mehrotra & S.P.Goyal, Income Tax Law and Practice, New Age

Publication, India

2. Singhania V.K., Corporate Tax Planning, TMH.

3. Gupta and Gupta, Corporate Taxation in India, Himalya Publishing House, New

Delhi.

4. Singhania, Vinod, “Direct Taxes – Law and Practice”, Taxmann Publications.

FM 10 -WORKING CAPITAL MANAGEMENT

Module I Concept and meaning of working capital – Liquidity and profitability – identification of factors affecting working capital requirements – theories of working capital- Approaches to estimation of working capital – operating cycle approach.

Module II Management of inventories – determination of optimum inventory

– Inventory management techniques – Levels of inventory.

Module III Overview of management of receivables – credit and Collection policy – Credit standards – Credit terms – Credit analysis – management of payables – Maturity matching.

Module IV Management of cash – Accelerating cash inflows – Managing collections – Concentration banking –Control of disbursements – models for determining optimum level of cash – inventory model, stochastic – Cash budgeting.

Module V Sources of working capital finance – Long term – Short term.

References:

1. I M Pandey, Working Capital Management, Vikas Publication, India

2. V K Bhalla ,Working Capital Management, Vikas Publication, India

3. Krish Rangarajan, Anil Mishra, Working Capital Management –Excel

Publication, New Delhi.

4. Satish P Mathur, Working Capital Management & Control- New Age Publication

HUMAN RESOURCE MANAGEMENT ELECTIVES

HRM 07 - PERFORMANCE MANAGEMENT

Module I Performance Management-objectives, scope and benefits, Job role and competency analysis, Goal setting process, Organizational, functional and individual Key result areas, Key performance indicators.

Module II Performance appraisal methods : traditional & modern - MBO,BSC,BOS,

assessment centers, Multirater assessment , Potential appraisal, , Documentation and appraisal communication, appraisal interview, feedback , Performance coaching.

Module III Measuring performance – objectives, measurement approaches – traits,

behaviour, results based, types, measurement issues, Performance communication – formal & informal methods.

Module IV Developing, implementing and maintaining PMS, Performance improvement and performance management discipline, PMS in public and private organizations.

Module V Competency mapping – concept,competency mapping process & models, competency assessment personal competency framework, Core competencies PCMM – concept, benefits, HR score card.

References

1. G K Suri, C S Venkataraman,N K Gupta, Performance measurement and

management, Excel Books Pvt Ltd.

2. R K Sahu, Performance Management System, Excel Books Pvt Ltd.

3. Udai Pereekh & T V Rao, Designing and managing Human Resource Systems,

oxford publications.

4. T V Rao, HRD Score card, Sage Publications.

5. Herman Aguinis, Performance measurement, Pearson education .

6. Seema Sanghvi , Competency mapping , Response books, New Delhi.

HRM 08 - HUMAN RESOURCE INFORMATION SYSTEMS

Module I Introduction: Data & Information needs for HR Manager; Sources of Data;

Role of IT in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Standard Software and Customized Software; HRIS – An Investment; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials and Ramco’s Marshal (only data input, output & screens).

Module II HR Management Process & HRIS: Modules on MPP, Recruitment, Selection, Placement; Module on PA System; T & D Module; Module on Pay & related dimensions; Planning & Control; Information System’s support for Planning & Control.

Module III Human Resource Accounting – Concept, Objectives , Converting Human data in to money value- Different methods of HRA, Limitations of Human

Resource Accounting – Investment Approach, Investment in human resources , Recruiting Costs, Depreciation, Rates of Return, Measuring return of human assets, Prevention of Human Resource Wastage.

Module IV Organization Climate Approach – Improvement and deterioration of organizational climate, Responsibility accounting and Management control

Behavioural aspects of Management Control; Human resources as social capital, Mentoring and development of social capital, Social control, HR accounting and bench-marking.

Module V Personnel costs, Audit Techniques, HR Audit, HRD Audit, HRD Score Card – Accounting and Financial Statements.

References

1. Michael Armstrong, A Handbook of Human Resource Management Practice,

Kogan Page.

2. Jac Fitz-enz, et al, How to Measure Human Resource Management, McGraw

Hill.

3. M. Saeed, D.K. Kulsheshtha, Human Resource Accounting Anmol Publications.

4. Prabakara Rao, Human Resource Accounting, Inter India Publications, New

Delhi.

HRM 09 - STRATEGIC HUMAN RESOURCE MANAGEMENT

Module I Business Strategy and Organizational Capability-SHRM overview-Linking

HR strategy with Business Strategy-Steps in SHRM - Role of HR during Organizational Growth, Turn around, Retrenchment -Mergers and Acquisitions.

Module II Strategic HR Planning and Acquisition-Business Strategy and HRP-Job

Analysis and SHRM -HRP Process-HRP and Outsourcing-Strategic Recruitment and Selection-IT enabled acquisition -Alternatives to hiring.

Module III Strategic Human Resources Development -Corporate Strategy and Career Systems-The Need for Training and Development-HRM approaches to Training and Development-Linkage between Business Strategy and Training -New Developments in Training and development.

Module IV Strategic Performance Management, Compensation and Employee

Relations-Performance Measurement approaches-Effective performance Measurement-Compensation Reward Approaches-Trends in Top level Executive Compensation-Strategic Linkage of Performance Management and Compensation-Managing Employee Relations: Unions and Strategic Collective Bargaining.

Module V Global Environment of HR-Change & Diversity-Difference between

Global HRM and Domestic HRM-Cross Cultural context-Strategic HR Issues in Global Assignments-Competencies of HR Professional in a SHRM Scenario.

References

1. Tanuja Agrawal, Strategic Human Resource Management, Oxford Publishers.

2. Rajib Lochan, Strategic Human Resource Management, Excel Books.

54

3. Jeffery .A. Mello, Strategic Human Resource Management, Cengage

Learning.

4. Richard Greer, Strategic Human Resource Management, Pearson.

HRM 10 - TRAINING AND DEVELOPMENT

Module 1 Introduction to training: need for Training and Developmentimportance of Training and development in organization. A Systematic Approach to Training & Development-Assessment phase, Training and Development phase, Evaluation Phase, Training administrations, effective usage of instructions in training.

Module II Needs Assessment and Analysis:, Organizational Support for need assessment , operational analysis / Organizational analysis, requirement analysis, individual analysis. Motivational aspects of HRD : Development cycle; Reinforcement for behaviour modification- Learning theories, stages of learning, learning principles, challenges to become learning organization, trainee readiness, trainee motivation to learn, motivational theories.

Module III Instructional Approaches: An Overview, Traditional Instructional

Approaches, modern Instructional Approaches, Internal Training Vs External Training. Training Methods- On the job- Apprenticeship., working, mentoring .Off the job- Case studies, lectures, vestibule, sensitivity, in-basket, role plays, audiovisual & other contemporary methods. Role of Trainers, Qualities of a Good Trainers, Internal Trainer

Vs External Training.

Module IV Training Evaluation and Measurement: Introduction to evaluation process,

Introduction to criteria development, choosing criteria measures, The Evaluation of Criteria, Evaluation, Experimental Designs, quasi experimental design, Other methods of evaluation External Training Validity, Models of Evaluation., ROI on Training.

Module V Human resource development concept - HRD at micro and macro levels -

Sub - systems of HRD - role of HRD function - concept of career – career

Stages - career planning and development - need - steps in career Planning - methods of career planning and development - career development Actions and programs - career problems and solutions - guidelines for Career management. Concept of management development - need and importance of Management development - management development process- Leader centered techniques of management development.

References

1. Goldstein Irwin L, Training In Organizations - Needs Assessment,

55

Development & Evaluation, Wordsworth Publication

2. Lynton & Parekh, Training for Development, Sage Publication

3. Robert L. Craig, ASTD Training and Development, McGraw Hill Publication

4. Dugan laird- Approaches to Training and Development, Perseus Publishing

2003

5. Rao TV , Readings in HRD, Oxford & IBH