Monday 16 July 2012

MARIAN LIBRARY CATALOGUE – MARKETING MANAGEMENT


MARIAN LIBRARY CATALOGUE – MARKETING MANAGEMENT
ACC. NO
AUTHOR


TITLE









00006
Karunakaran,K

MARKETING MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
00043
Mukerjee, Kaushik

CRM : A STRATEGIC APPROACH
00049
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I I CUSTOMER LOYALITY AND RETENTION
00050
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I I CUSTOMER LOYALITY AND RETENTION
00051
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
00052
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
00053
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
00061
Sreedhar, G.V.S

MERCHANDISING: CONCEPTS AND CASES
00077
Sreedhar,G.V.S and Singh,Amit
CUSTOMER EXPERIENTIAL MARKETING : CONCEPTS AND CASES
00078
Suresh,K


EFFECTIVE B2B MARKETING: CONCEPT AND CASES
00081
Shanthi, N.M


CUSTOMER LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
00082
Tripathy, Kumuda Laxman and Yeravadekar, Alaka
MARKETING ROI : CONCEPTS AND APPLICATIONS
00083
Garikaparthi, Madhavi

MASS CUSTOMIZATION : CONCEPTS AND PERSPECTIVES
00084
Taher, Nasreen

EMOTION BRANDING : AN INTRODUCTION
00086
Kambhammettu, Shyam Sunder
MASS CUSTOMIZATION : CONCEPTS AND APPLICATIONS
00103
Vedpuriswar, A.V

COMPETING IN GLOBAL MARKETS : CONCEPTS AND CASES
00104
Vedpuriswar, A.V

COMPETING IN GLOBAL MARKETS : CONCEPTS AND CASES
00130
Sangeetha, K


EMOTION MARKETING : CONCEPTS AND CASES
00131
Sangeetha, K


EMOTION MARKETING : CONCEPTS AND CASES
00143
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
00144
Mukerjee, Kaushik

CUSTOMER FOCUS : THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
00165
Shanthi, N.M


BRAND MANAGEMENT : THE EMERGING PARADIGM
00166
Shanthi, N.M


BRAND MANAGEMENT : THE EMERGING PARADIGM
00179
Shanthi, N.M


BRANDING SERVICES : GLOBAL PERSPECTIVES
00188
Kaushesh, Anshul

PHARMACEUTICAL MARKETING: EMERGING TRENDS
00192
Rao, B.Anand and Baid, Payal
EMPLOYER BRANDING : CONCEPTS AND CASES
00225
Panda, Tapan.K and Mishra, Sitikantha
TOURISM MARKETING

00226
Panda, Tapan.K and Mishra, Sitikantha
TOURISM MARKETING

00237
Sreedhar,G.V.S and Singh,Amit
CUSTOMER EXPERIENTIAL MARKETING : CONCEPTS AND CASES
00238
Sreedhar,G.V.S and Singh,Amit
CUSTOMER EXPERIENTIAL MARKETING : CONCEPTS AND CASES
00275
Garikaparthi, Madhavi

MASS CUSTOMIZATION : CONCEPTS AND PERSPECTIVES
00291
Singh, Amit Kumar

DESTINATION BRANDING : AN INTRODUCTION
00292
Jain,B. Ravi Kumar

E - NEGOTIATION : AN INTRODUCTION
00306
Shanthi, N.M


CUSTOMER LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
00309
Mukerjee, Kaushik

DIRECT MARKETING: EMERGING TRENDS
00333
Sreedhar, G.V.S

BELOW THE LINE MARKETING : CONCEPT AND CASES
00334
Sreedhar, G.V.S

BELOW THE LINE MARKETING : CONCEPT AND CASES
00342
Krishna, S.Jaya

BUSINESS SERVICE MANAGEMENT : AN INTRODUCTION
00349
I.C.F.A.I University Press

PLANNING E - BUSINESS FOR COMPETITIVE ADVANTAGE
00351
Shajan, Vandana

IPO MARKETS : PERSPECTIVES AND EXPERIENCES
00352
Jayasimha,K.R and Yamini,Veena.B
FRANCHISING : CONCEPTS AND CASES
00357
Krishna, S.Jaya

EFFECTIVE E - CRM; PRACTICES AND PERSPECTIVES
00361
Mantravadi, Promod.M

E - PROCUREMENT : CONCEPTS AND CASES
00365
Mukerjee, Kaushik

CRM : A STRATEGIC APPROACH
00407
Sangeetha, K


EMOTION MARKETING : CONCEPTS AND CASES
00408
Sangeetha, K


EMOTION MARKETING : CONCEPTS AND CASES
00409
Mantravadi, Promod.M

E - BUSINESS: ORGANIZING FOR SUCCESS
00437
Sreedhar, G.V.S

MULTICULTURAL MARKETING : AN INTRODUCTION
00439
Sangeetha, K


EMOTION MARKETING : CONCEPTS AND CASES
00451
Srinivasan,S


VALUE - BASED WELLNESS : FOR THE SERVICE SECTOR EXECUTIVE
00452
Varma, Roli


MANAGING INDUSTRIAL RESEARCH EFFECTIVELY
00469
Mantravadi, Promod.M

E - FINANCE VOL.I

00476
Rao, Pramod and Gadhawe, Sarika
SERVICES MARKETING : A MULTI - DIMENSIONAL APPROACH
00477
Prasad, B.V.S and Selvan, Kalai
CUSTOMER - CENTRIC BUSINESS MODEL : AN INTRODUCTION
00481
Panda, Tapan.K

CONTEMPORARY MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
00482
Panda, Tapan.K

CONTEMPORARY MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
00483
Panda, Tapan.K

CONTEMPORARY MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
00489
Panda, Tapan.K and Mishra, Sitikantha
TOURISM MARKETING

00490
Panda, Tapan.K and Mishra, Sitikantha
TOURISM MARKETING

00491
Panda, Tapan.K and Mishra, Sitikantha
TOURISM MARKETING

00532
Shanthi, N.M


MNC BRANDING IN INDIA : STRATEGIES AND CASES
00536
Gogula, Ratnaja

ONLINE BRANDING : CONCEPTS AND APPLICATIONS
00544
Tripathy, Kumuda Laxman and Yeravadekar, Alaka
MARKETING ROI : CONCEPTS AND APPLICATIONS
00549
Lahiri, Keka


TOURISM AND HOSPITALITY SERVICES : AN INTRODUCTION
00564
Mishra, Santap Sanhari and Mukherjee, Amrita
E - GOVERNANCE IN DEVELOPING NATIONS
00567
Sreedhar, G.V.S

MARKETIN TO WOMEN : AN INTRODUCTION
00569
Taher, Nasreen and Gopalan, Swapna
MARKETPLACE ANTHROPOLOGY
00570
Prasad, B.V.S and Selvan, Kalai
CUSTOMER - CENTRIC BUSINESS MODEL : AN INTRODUCTION
00577
Suresh,K


QUALITATIVE MARKET RESEARCH : APPROACHES AND APPLICATIONS
00591
Poddar, Reena and Gadhawe,Sarika
COMPETITIVE ADVANTAGE: AN INTRODUCTION
00603
Lahiri, Keka


TOURISM AND HOSPITALITY SERVICES : AN INTRODUCTION
00604
Lahiri, Keka


TOURISM AND HOSPITALITY SERVICES : AN INTRODUCTION
00623
Taher, Nasreen

NEUROMARKETING: AN INTRODUCTION
00624
Srinivasan,S


VALUE - BASED WELLNESS : FOR THE SERVICE SECTOR EXECUTIVE
00630
Rao, Pramod and Gadhawe, Sarika
SERVICES MARKETING : A MULTI - DIMENSIONAL APPROACH
00634
Poddar, Reena and Gadhawe,Sarika
COMPETITIVE ADVANTAGE: AN INTRODUCTION
00635
Poddar, Reena and Gadhawe,Sarika
COMPETITIVE ADVANTAGE: AN INTRODUCTION
00700
Garikaparthi, Madhavi

CRM: CASE STUDIES

00703
Shanthi, N.M


CRM IN TELECOM : CONCEPTS AND CASES
00715
Shanthi, N.M


CUSTOMER LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
00726
Ghosh, Shantanu and Posa, Venkata Nimeesha
CAUSE RELATED MARKETING : AN INTRODUCTION
00727
Ghosh, Shantanu and Posa, Venkata Nimeesha
CAUSE RELATED MARKETING : AN INTRODUCTION
00743
Krishna, S.Jaya

E - TREND IN PHARMA MARKETING
00762
Taher, Nasreen

EMOTION BRANDING : AN INTRODUCTION
00777
I.C.F.A.I University Press

E - TAILING VOL.II

00778
Mantravadi, Promod.M

E - BUSINESS: ORGANIZING FOR SUCCESS
00780
Krishna, S.Jaya

E - TRENDS IN PHARMA MARKETING
00784
Krishna, S.Jaya

EFFECTIVE E - CRM; PRACTICES AND PERSPECTIVES
00785
Rao, B.Anand and Baid, Payal
EMPLOYER BRANDING : CONCEPTS AND CASES
00795
Sreedhar, G.V.S and Krishna.A.V, Bala
EVENT - BASED MARKETING : STRATEGIES AND CASES
00796
Bhattacharya, Moonmoon

E - COLLABORATION : AN INTRODUCTION
00797
Bhattacharya, Moonmoon

E - COLLABORATION : AN INTRODUCTION
00798
I.C.F.A.I University Press

CASE STUDIES ON INTERNATIONAL TRADE AND EXCHANGE RATES
00818
Vedpuriswar, A.V

CASE STUDIES FMGC SECTOR
00833
Taher, Nasreen

GUERRILLA MARKETING COMES OF AGE
00851
Rao, Katuri Nageswara

GLOBAL IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
00852
Rao, Katuri Nageswara

GLOBAL IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
00861
Sarkar, Debjani Mitra and Mukherjee, Ishita
GLOBAL EXPORT TRENDS

00872
Mrudula, E


GOLD MARKET : EMERGING TRENDS
00873
Mrudula, E


GOLD MARKET : EMERGING TRENDS
00874
Suresh,K


GREEN MARKETING: CONCEPTS AND CASES
00959
Ramani,V.V and Bellur, Aparna
INDIA`S GLOBAL TRADE RELATIONS
00975
Ghose, Amitabha

MARKETING IN THE UNPREDICTABLE WORLD
00978
Suresh,K


MARKETING OF LUXURY GOODS AND SERVICES
00983
Ghose, Amitabha

MARKETING IN THE UNPREDICTABLE WORLD
00994
Devi,R.J


MARKETING INTELLIGENCE : CONCEPTS AND CASES
00997
Bhaskaran,S and Mohanty, Suchitra
MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
00999
Krishna, S.Jaya

MARKETING FOR SOCIAL CHANGE : PERSPECTIVES AND EXPERIENCES
01009
Suresh,K


MARKETING OF HIGH - TECH PRODUCTS AND SERVICES
01010
Sreedhar, G.V.S

MULTICULTURAL MARKETING : AN INTRODUCTION
01116
Krishna, S.Jaya

SUPPLIER RELATIONSHIP MANAGEMENT : AN INTRODUCTION
01135
Krishna, S.Jaya

SERVICE LIFECYCLE MANAGEMENT : TRANSFORMING THE AFTER - SALES SERVICE
01136
Krishna, S.Jaya

SERVICE LIFECYCLE MANAGEMENT : TRANSFORMING THE AFTER - SALES SERVICE
01137
Krishna, S.Jaya

SALES FORCE AUTOMATION: CONCEPTS AND PERSPECTIVES
01151
Jain,B. Ravi Kumar

SERVICE ORIENTED ARCHITECTURE : AN INTRODUCTION
01161
Zikmund,William.G and Babin,Barry.J
MARKETING RESEARCH

01166
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
01186
Saxena, Rajan


MARKETING MANAGEMENT
01272
Mishra, Santap Sanhari and Mukherjee, Amrita
E - GOVERNANCE IN DEVELOPING NATIONS
01277
I.C.F.A.I University Press

E - TAILING VOL.II

01284
Krishna, S.Jaya

EFFECTIVE E - CRM; PRACTICES AND PERSPECTIVES
01309
Sujatha,B


USER PROFILING : CONCEPTS AND APPLICATIONS
01321
I.C.F.A.I University Press

INDUSTRIAL MARKETING

01323
I.C.F.A.I University Press

E - BUSINESS


01326
I.C.F.A.I University Press

RETAIL MANAGEMENT

01327
I.C.F.A.I University Press

MARKETING COMMUNICATIONS WORKBOOK
01328
I.C.F.A.I University Press

MARKETING MANAGEMENT : WORKBOOK
01329
I.C.F.A.I University Press

MARKETING RESEARCH

01331
I.C.F.A.I University Press

CONSUMER BEHAVIOR :WORKBOOK
01516
Westwood, John

HOW TO WRITE A MARKETING PLAN
01525
Sontakki,C.N


MARKETING MANAGEMENT
01530
Finklestein,Ron

MARKETING SECRETS

01534
Aaker, David.A

STRATEGIC MARKET MANAGEMENT
01539
Sontakki,C.N


MANAGEMENT OF MARKETING COMMUNICATIONS
01540
Sontakki,C.N


MANAGEMENT OF MARKETING COMMUNICATIONS
01551
Clay,Julian


SUCCESSFUL SELLING SOLUTIONS
01593
Sahni,N.K and Gupta,Meenu

CONSUMER BEHAVIOUR

01849
Banumathy,S and Jayalakshmi
RETAIL MARKETING

01850
Cherunilam,Francis

INDUSTRIAL MARKETING : TEXT AND CASES
01851
Chopra,Harish.K

PRODUCT AND BRAND MANAGEMENT
01852
Thakur, Gurdev Singh and Bahrah,Supreet
SERVICES MARKETING

02011
Murthy,C.S.V


E - COMMERCE : CONCEPTS, MODELS ,STRATEGIES
02013
Sethi,Sumit and Satsangi,Alok
ENCYCLOPAEDIA OF INTERNATIONAL MARKETING VOLUME - 3
02014
Saini,P.D


MARKETING IN 21ST CENTURY
02022
Sherlekar,S.A


MARKETING MANAGEMENT
02023
Nayak,Atul


FUNDAMENTALS OF MARKETING
02027
Sarkar, Sanjeev

E - COMMERCE AND DIGITAL MODELS FOR BUSINESS
02030
Saini,P.D


E - MARKETING : THEORY AND PRACTICE
02036
Schneider, Gary.P

ELECTRONIC COMMERCE : THE SECOND WAVE
02045
Bahuguna, Pallavi

SERVICES MARKETING

02046
Bahuguna, Pallavi

INTERNATIONAL MARKETING
02066
Saini,P.D


MARKETING IN 21ST CENTURY
02067
McDonald,Malcolm and Smith, Brain and Ward, Keith
MARKETING DUE DILIGENCE
02068
Drucker, Peter.F

THE REALITIES

02069
Tailor, R.K


MODERN MARKETING MANAGEMENT
02070
Basotia,V.K


MODERN MARKETING MANAGEMENT : NEW TRENDS AND TECHNOLOGIES
02071
Saini,P.D


MARKETING MANAGEMENT : MODERN STRATEGIES
02073
Basu, Randhir


DICTIONARY OF E - COMMERCE
02074
Sharma,S.P


SERVICE MARKETING

02077
Sethi,Sumit and Satsangi,Alok
ENCYCLOPAEDIA OF INTERNATIONAL MARKETING VOLUME - 1
02078
Sethi,Sumit and Satsangi,Alok
ENCYCLOPAEDIA OF INTERNATIONAL MARKETING VOLUME - 2
02088
Bose, Biplab.S

MARKETING MANAGEMENT
02089
Panda, Tapan.K

MARKETING MANAGEMENT: TEXT AND CASES
02093
Devaraja,T.S


FUNDAMENTALS OF MARKETING MANAGEMENT
02094
Satsangi, Alok

A - Z MARKETING

02095
Chunawalla,S.A

MARKETING : PRINCIPLES AND PRACTICE
02096
Pankaj,S


E - COMMERCE

02097
Lancaster, Geoff and Reynolds, Paul
MANAGEMENT OF MARKETING
02099
Bajaj, Kamlesh.K and Nag, Debjani
E - COMMERCE : THE CUTTING EDGE OF BUSINESS
02107
Kazmi, S.H.H


MARKETING MANAGEMENT : TEXT AND CASES
02108
Karunakaran,K

MARKETING MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
02114
Sharma,S.P and Joshi, Dilip.B

MARKETING AND SALES MANAGEMENT
02138
Randhawa, Hemant Singh

GLOBALISATION AND MARKETING MANAGEMENT
02147
Aaker, David.A and Kumar,V and Day,George.S
MARKETING RESEARCH

02148
Aaker, David.A and Kumar,V and Day,George.S
MARKETING RESEARCH

02149
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E-COMMERCE : FUNDAMENTALS AND APPLICATIONS
02150
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E-COMMERCE : FUNDAMENTALS AND APPLICATIONS
02151
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E - COMMERCE : FUNDAMENTALSAND APPLICATIONS
02153
McAuley, Andrew

INTERNATIONAL MARKETING :CONSUMING GLOBALLY, THINKING LOCALLY
02154
McAuley, Andrew

INTERNATIONAL MARKETING :CONSUMING GLOBALLY, THINKING LOCALLY
02160
Aaker, David.A and Kumar,V and Day,George.S
MARKETING RESEARCH

02164
Joseph, P.T


E - COMMERCE : AN INDIAN PERSPECTIVE
02165
Joseph, P.T


E - COMMERCE : AN INDIAN PERSPECTIVE
02167
Kumar, Arun and Meenakshi,N
ORGANIZATIONAL BEHAVIOUR : A MODERN APPROACH
02169
Kalakota, Ravi and Robinson,Marcia
E BUSINESS 2.0 : ROADMAP FOR SUCCESS
02171
Schneider, Gary.P

ECOMMERCE : STRATEGY, TECHNOLOGY AND IMPLEMENTATION
02172
Schneider, Gary.P

ECOMMERCE : STRATEGY, TECHNOLOGY AND IMPLEMENTATION
02173
Schneider, Gary.P

ECOMMERCE : STRATEGY, TECHNOLOGY AND IMPLEMENTATION
02180
Czinkota, Michael.R and Ronkainen,Iikka.A
INTERNATIONAL MARKETING
02181
Czinkota, Michael.R and Ronkainen,Iikka.A
INTERNATIONAL MARKETING
02182
Czinkota, Michael.R and Ronkainen,Iikka.A
INTERNATIONAL MARKETING
02199
Churchill,Gilbert.A and Iacobucci,Dawn and Israel, D
MARKEING RESEARCH : A SOUTH ASIAN PERSPECTIVE
02200
Churchill,Gilbert.A and Iacobucci,Dawn and Israel, D
MARKEING RESEARCH : A SOUTH ASIAN PERSPECTIVE
02201
Churchill,Gilbert.A and Iacobucci,Dawn and Israel, D
MARKEING RESEARCH : A SOUTH ASIAN PERSPECTIVE
02206
Evans,Joel.R and Berman,Barry
MARKETING MANAGEMENT
02207
Evans,Joel.R and Berman,Barry
MARKETING MANAGEMENT
02208
Evans,Joel.R and Berman,Barry
MARKETING MANAGEMENT
02215
Kurtz, David.L and Boone, Louis.E
PRINCIPLES OF MARKETING
02216
Kurtz, David.L and Boone, Louis.E
PRINCIPLES OF MARKETING
02217
Kurtz, David.L and Boone, Louis.E
PRINCIPLES OF MARKETING
02218
Craig, C.Samuel and Douglas, Susan.P
INTERNATIONAL MARKETING RESEARCH
02219
Craig, C.Samuel and Douglas, Susan.P
INTERNATIONAL MARKETING RESEARCH
02220
Craig, C.Samuel and Douglas, Susan.P
INTERNATIONAL MARKETING RESEARCH
02233
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
02234
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
02235
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
02241
Laudon, Kenneth.C  and Traver, Carol guercio
E - COMMERCE : BUSINESS, TECHNOLOGY, SOCIETY
02242
Laudon, Kenneth.C  and Traver, Carol guercio
E - COMMERCE : BUSINESS, TECHNOLOGY, SOCIETY
02243
Laudon, Kenneth.C  and Traver, Carol guercio
E - COMMERCE : BUSINESS, TECHNOLOGY, SOCIETY
02250
Kalakota, Ravi and Robinson,Marcia
E - COMMERCE 2.0 : ROADMAP FOR SUCCESS
02273
Onkvisit,Sak and Shaw, John J
INTERNATIONAL MARKETING : ANALYSIS AND STRATEGY
02308
Sharma,S.P and Joshi, Dilip.B

MARKETING AND SALES MANAGEMENT
02309
Patil,B.S


MARKETING RESEARCH AND ENTREPRENEURSHIP
02310
Patil,B.S


MARKETING RESEARCH AND ENTREPRENEURSHIP
02311
Saini,P.D


E - MARKETING : THEORY AND PRACTICE
02315
Saini,P.D


MARKETING MANAGEMENT : MODERN STRATEGIES
02316
Chunawalla,S.A

MARKETING : PRINCIPLES AND PRACTICE
02317
Chunawalla,S.A

MARKETING : PRINCIPLES AND PRACTICE
02320
Bajaj, Kamlesh.K and Nag, Debjani
E - COMMERCE : THE CUTTING EDGE OF BUSINESS
02326
Kazmi, S.H.H


MARKETING MANAGEMENT : TEXT AND CASES
02327
Kazmi, S.H.H


MARKETING MANAGEMENT : TEXT AND CASES
02328
Kazmi, S.H.H


MARKETING MANAGEMENT : TEXT AND CASES
02333
Murthy,C.S.V


E - COMMERCE : CONCEPTS, MODELS ,STRATEGIES
02334
Murthy,C.S.V


E - COMMERCE : CONCEPTS, MODELS ,STRATEGIES
02366
Kalakota, Ravi and Robinson,Marcia
E - COMMERCE 2.0 : ROADMAP FOR SUCCESS
02367
Kalakota, Ravi and Robinson,Marcia
E - COMMERCE 2.0 : ROADMAP FOR SUCCESS
02384
Randhawa, Hemant Singh

GLOBALISATION AND MARKETING MANAGEMENT
02398
Singh, Yoginder

MANAGING CUSTOMER RELATIONSHIP CODES AND GUIDELINES
02402
Singh, Yoginder

MANAGING CUSTOMER RELATIONSHIP CODES AND GUIDELINES
02403
Ghai, Subash


E - MARKETING

02404
Ghai, Subash


E - MARKETING

02409
Raju, M.S and Rao, J.V.Prabhakara
FUNDAMENTALS OF MARKETING
02410
Raju, M.S and Rao, J.V.Prabhakara
FUNDAMENTALS OF MARKETING
02411
Raju, M.S and Rao, J.V.Prabhakara
FUNDAMENTALS OF MARKETING
02414
Hegde, H.Parameshwar

TEXT BOOK OF MARKETING MANAGEMENT
02442
Bose, Biplab.S

MARKETING MANAGEMENT
02533
Mittal, S.K


SALES PROMOTION AND MARKETING COMMUNICATIONS
02534
Mittal, S.K


SALES PROMOTION AND MARKETING COMMUNICATIONS
02535
Bahuguna, Pallavi

MARKETING RESEARCH

02536
Bahuguna, Pallavi

MARKETING RESEARCH

02541
Nayak,Atul


FUNDAMENTALS OF MARKETING
02542
Nayak,Atul


FUNDAMENTALS OF MARKETING
02543
Nayak,Atul


FUNDAMENTALS OF MARKETING
02552
Jobanputra, Kuldeep.H

GLOBAL MARKETING AND CONSUMER DECISION MAKING
02553
Jobanputra, Kuldeep.H

GLOBAL MARKETING AND CONSUMER DECISION MAKING
02555
Sarkar, Sanjeev

E-COMMERCE AND DIGITAL MODELS FOR BUSINESS
02578
Gupta, Sudhir


MARKETING MANAGEMENT
02581
Raju,M.S and Rao, J.V.Prabhakara
FUNDAMENTALS OF MARKETING
02597
Sherlekar,S.A


MARKETING MANAGEMENT
02598
Sherlekar,S.A


MARKETING MANAGEMENT
02599
Singh,S.K


MARKETING RESEARCH : MEASUREMENT AND METHOD
02608
Lancaster, Geoff and Reynolds, Paul
MANAGEMENT OF MARKETING
02609
Lancaster, Geoff and Reynolds, Paul
MANAGEMENT OF MARKETING
02618
Vyas, Hitesh.D

CONSUMER BEHAVIOUR

02626
Panda, Tapan.K

MARKETING MANAGEMENT: TEXT AND CASES
02627
Panda, Tapan.K

MARKETING MANAGEMENT: TEXT AND CASES
02628
Panda, Tapan.K

MARKETING MANAGEMENT: TEXT AND CASES
02629
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02630
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02631
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02632
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02633
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02634
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02635
Rayudu,C.S


E- COMMERCE : E - BUSINESS
02650
Bose, Biplab.S

MARKETING MANAGEMENT
02651
Karunakaran,K

MARKETING MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
02652
Karunakaran,K

MARKETING MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
02653
Shri Prakash


THEORY OF CONSUMER BEHAVIOUR
02654
Shri Prakash


THEORY OF CONSUMER BEHAVIOUR
02655
Shri Prakash


THEORY OF CONSUMER BEHAVIOUR
02666
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E-COMMERCE : FUNDAMENTALS AND APPLICATIONS
02667
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E-COMMERCE : FUNDAMENTALS AND APPLICATIONS
02668
Chan, Henry  and Lee, Raymond and Dillon, Tharam
E - COMMERCE : FUNDAMENTALSAND APPLICATIONS
02727
I.C.F.A.I University Press

INTERNATIONAL FINANCE & TRADE
02731
I.C.F.A.I University Press

INTERNATIONAL FINANCE & TRADE
02733
I.C.F.A.I University Press

INTERNATIONAL FINANCE & TRADE WORKBOOK
02735
I.C.F.A.I University Press

INTERNATIONAL FINANCE & TRADE WORKBOOK
02737
I.C.F.A.I University Press

SERVICE MARKETING :WORKBOOK
02741
Chaturvedi, Braj Mohan

TOTAL BRAND MANAGEMENT : AN INTRODUCTION
02743
Rao, Pramod and Gadhawe, Sarika
SERVICES MARKETING : A MULTI - DIMENSIONAL APPROACH
02755
Shajan, Vandana

IPO MARKETS : PERSPECTIVES AND EXPERIENCES
02762
Mantravadi, Promod.M

SOFTWARE & SERVICES

02764
Bose, Jayshree

E - GOVERNANCE IN INDIA : ISSUES AND CASES
02766
Krishna, S.Jaya

E - BUSINESS: EMERGING MODELS, STRATEGIES AND PRACTICES
02768
Mookherjee,S.N

BUSINESS MARKETING : AN INTRODUCTION
02772
Shanthi, N.M


CUSTOMER LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
02777
Bhattacharya, Moonmoon

E - COLLABORATION : AN INTRODUCTION
02782
Suresh,K


DIGITAL BUSINESS : AN INTRODUCTION
02797
Das, Naveen


BRAND COMMUNICATION: CONTEMPORARY APPROACHES
02803
Rajmanohar, T.P

ENGINEERING SERVICES OUTSOURCING : EMERGING TRENDS
02806
Suresh,K


BRAND PORTFOLIO MANAGEMENT : CONCEPTS AND APPLICATIONS
02826
Singh, Amit Kumar

DESTINATION BRANDING : AN INTRODUCTION
02841
Sekhar, Y.Chandra

WTO : CANCUM AND BEYOND
02856
Ganesan, Senthil

RETAILING SECTOR

02857
Suresh,K


RETAILING : EMERGING GLOBAL TRENDS
02859
Lahiri, Keka


KNOWLEDGE SHARING : AN INTRODUCTION
02860
Lindgreen,Adam

RELATIONSHIP MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
02865
Singh, Amit Kumar

GLOBAL BRANDING : PERSPECTIVES AND CHALLENGES
02866
Reddy, Sumati

MERGERS AND ACQUISITIONS : THE STRATEGIC ROLE OF HUMAN RESOURCE MANAGEMENT
02873
Sujatha,B


USER PROFILING : CONCEPTS AND APPLICATIONS
02876
Gopal,V.V


CRM IN TRAVEL AND TOURISM : CONCEPTS AND CASES
02933
Shanthi, N.M


IMPLEMENTATION OF CRM IN SERVICES : CONCEPTS AND CASES
02939
Vedpuriswar, A.V

SERVICES


02940
Krishna, S.Jaya

WEB SERVICES : CONCEPTS AND CASES
02945
Chaturvedi, Braj Mohan

STRATEGIC MARKETING : CONCEPTS AND CASES VOL.II
02951
Sreedhar, G.V.S

COMMODITY BRANDING : CONCEPTS AND CASES
02976
Krishna, S.Jaya

SUPPLIER RELATIONSHIP MANAGEMENT : AN INTRODUCTION
02978
I.C.F.A.I University Press

CASES ON GLOBAL RETAILING INDUSTRY
02987
Mehrotra, Nitin

INDIAN RETAIL SECTOR : A PRIMER
02988
Botla, Lakshmaiah

PRIVATE LABELS : AN INTRODUCTION
02995
I.C.F.A.I University Press

CASES ON GLOBAL RETAILING INDUSTRY
02997
Mantravadi, Promod.M

E - BUSINESS: ORGANIZING FOR SUCCESS
02999
Sekhar, Y.Chandra

WTO : THE EMERGING AGENDA
03000
Krishna, S.Jaya

SUPPLIER RELATIONSHIP MANAGEMENT : AN INTRODUCTION
03003
Sreenath, Kanugovi

SMS MARKETING FOR MOBILE GENERATION
03008
Rajshekar,N


THE NEW AGE MARKETING
03010
Chowdary, Nagendra.V

TRADE POLICIES IN INDIA : THE NEW AGENDA
03012
Krishna, S.Jaya

WEB SERVICES : INDUSTRY APPLICATIONS
03015
Kaushesh, Anshul

MARKETING STRATEGY VOL.I
03016
Gopal,V.V


TAPPING RURAL MARKETS : CONCEPTS AND CASES
03017
Jayasimha, K.R and Yamini.B, Veena
STRATEGIC MARKETING : CONCEPTS AND CASES VOL.I
03019
Kaushesh, Anshul

RETAILING : THE SUNRISE SECTOR
03026
Taher, Nasreen

THE INDIAN CONSUMER : A CHANGING PROFILE
03029
Rajmanohar, T.P

ENGINEERING SERVICES OUTSOURCING : EMERGING TRENDS
03057
Lahiri, Keka


GLOBAL HEALTHCARE MANAGEMENT : AN INTRODUCTION
03058
Lahiri, Keka


FAST FOOD RETAILING : EMERGING TRENDS
03063
Mantravadi, Promod.M

E - FINANCE VOL.I

03067
Taher, Nasreen

INDIA: THE EMERGING BRAND
03069
Sreedhar, G.V.S

MARKETING TO WOMEN : AN INTRODUCTION
03070
Taher, Nasreen and Gopalan, Swapna
MARKETPLACE ANTHROPOLOGY
03100
Sarathy, V.Partha

RURAL MARKETING : CONCEPTS AND CASES
03103
Rao, Katuri Nageswara

GLOBAL IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
03111
Mukerjee, Kaushik

REDEFINING CUSTOMER VALUE
03126
I.C.F.A.I University Press

CASES ON GLOBAL RETAILING INDUSTRY
03139
Vedpuriswar,A.V

CASE STUDIES SERVICES

03146
Kambhammettu, Shyam Sunder
FRANCHISING : TRENDS AND EXPERIENCES
03147
Kambhammettu, Shyam Sunder
FRANCHISING : TRENDS AND EXPERIENCES
03149
Gopalakrishnan,P and Sudaresan,M
BRAND ALLIANCES : NEW MODELS OF NETWORKING
03214
Krishna, S.Jaya

SUPPLIER RELATIONSHIP MANAGEMENT : AN INTRODUCTION
03254
Krishna, S.Jaya

CUSTOMER RETENTION MANAGEMENT : CONCEPTS AND APPLICATIONS
03294
Suresh,K


QUALITATIVE MARKET RESEARCH : APPROACHES AND APPLICATIONS
03375
Mantravadi, Promod.M

E - MARKETING : THE EMERGING TRENDS
03380
Gopalan,Swapna and Mueen,Mohammed
VIRAL MARKETING : CONCEPTS AND CASES
03385
Mantravadi, Promod.M

E - FINANCE VOL.II

03388
Gopal,V.V


CRM IN BANKING : CONCEPTS AND CASES
03413
Jayasimha,K.R and Yamini,Veena.B
FRANCHISING : CONCEPTS AND CASES
03414
Taher, Nasreen

NEUROMARKETING: AN INTRODUCTION
03415
Ganesan, Senthil

GLOBAL BRANDS

03426
Shanthi, N.M


BRANDING SERVICES : GLOBAL PERSPECTIVES
03430
Suresh,K


EFFECTIVE SALES PROMOTIONS : VIEWS AND EXPERIENCES
03450
Suresh,K


SEGMENTATION AND TARGET MARKETING : CONCEPTS AND CASES
03452
Sangeetha, K


MARKETING PARADIGMS

03453
Mukerjee, Kaushik

DIRECT MARKETING: EMERGING TRENDS
03454
Lindgreen,Adam

RELATIONSHIP MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
03455
Suresh,K


MARKETING OF HIGH - TECH PRODUCTS AND SERVICES
03456
Sangeetha, K


MOBILE MARKETING : AN INTRODUCTION
03458
Sarkar, Debjani Mitra and Mukherjee, Ishita
GLOBAL EXPORT TRENDS

03462
Singh, Amit Kumar

GLOBAL BRANDING : PERSPECTIVES AND CHALLENGES
03467
Das, Naveen


BRAND COMMUNICATION: CONTEMPORARY APPROACHES
03468
Tripathy, Kumuda Laxman and Yeravadekar, Alaka
MARKETING ROI : CONCEPTS AND APPLICATIONS
03478
Tripathy, Kumuda Laxman

MICRO MARKETING: APPROACHES AND APPLICATIONS
03485
Kambhammettu, Shyam Sunder
CUSTOMER EXPERIENCE MANAGEMENT : CONCEPTS AND APPLICATIONS
03488
Shanthi, N.M


BRAND MANAGEMENT : THE EMERGING PARADIGM
03489
Das, Naveen


BRAND COMMUNICATION: CONTEMPORARY APPROACHES
03492
Suresh,K


RURAL MARKETS : EMERGING OPPERTUNITIES
03494
Poddar, Reena and Gadhawe,Sarika
COMPETITIVE ADVANTAGE: AN INTRODUCTION
03496
Sarkar, Debjani Mitra and Mukherjee, Ishita
GLOBAL EXPORT TRENDS

03499
Sangeetha, K


BRANDING PRACTICES

03500
Mukerjee, Kaushik

CRM IMPLEMENTATION : A STRATEGIC APPROACH
03501
Sangeetha, K


MARKETING PARADIGMS

03516
Bhaskaran,S and Mohanty, Suchitra
MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
03518
Sreedhar, G.V.S

MULTICULTURAL MARKETING : AN INTRODUCTION
03520
Ghose, Amitabha

MARKETING IN THE UNPREDICTABLE WORLD
03521
Chaturvedi, Braj Mohan

STRATEGIC MARKETING : CONCEPTS AND CASES VOL.II
03535
Shanthi, N.M


BRANDING SERVICES: INDIAN PERSPECTIVE
03554
Kambhammettu, Shyam Sunder
CUSTOMER EXPERIENCE MANAGEMENT : CONCEPTS AND APPLICATIONS
03555
Mantravadi, Promod.M

E - BUSINESS: ORGANIZING FOR SUCCESS
03569
Rao, Pramod and Sen, Simantee
MICRO MARKETING: CONCEPTS AND CASES
03570
Mishra, Santap Sanhari and Mukherjee, Amrita
E - GOVERNANCE IN DEVELOPING NATIONS
03574
Krishna, G.Radha and Krishna,A.V.Bala
CONSUMER BEHAVIOR : IMPLICATIONS FOR MARKETING STRATEGIES
03583
Taher, Nasreen

NEUROMARKETING: AN INTRODUCTION
03584
Shanthi, N.M


CRM IN TELECOM : CONCEPTS AND CASES
03591
Alagiri, Dhandapani

SERVICE SECTOR : NEW GROWTH ENGINE
03592
Suresh,K


ETHICAL MARKETING : PERSPECTIVES AND APPLICATIONS
03596
Mukerjee, Kaushik

REDEFINING CUSTOMER VALUE
03604
Garikaparthi, Madhavi

CRM IN SERVICES SECTOR : A PRACTICAL APPROACH
03605
Sekhar, Y.Chandra

WTO : CANCUM AND BEYOND
03606
Shastri, T.Ramachandra

PAPERLESS INTERNATIONAL TRADE : AN INTRODUCTION
03612
Gopal,V.V


RETAIL MANAGEMENT

03613
Sangeetha, K


LIFESTYLE MARKETING : CONCEPTS AND CASES
03618
Garikaparthi, Madhavi

ECRM : CONCEPTS AND CASES
03637
Kumar, V.V.Ravi

NICHE MARKETING : CONCEPTS AND EXPERIENCES
03638
Tripathy, Kumuda Laxman

MICRO MARKETING: APPROACHES AND APPLICATIONS
03639
Mukerjee, Kaushik

CRM IMPLEMENTATION : A STRATEGIC APPROACH
03642
Rao, N.Janardhana

COMMODITIES MARKET : AN INTRODUCTION
03645
Padmaja,K


WTO AND DISPUTE RESOLUTION
03656
Sreedhar, G.V.S

MERCHANDISING: CONCEPTS AND CASES
03661
Suresh,K


MARKETING OF LUXURY GOODS AND SERVICES
03662
Suresh,K


GREEN MARKETING: CONCEPTS AND CASES
03663
Ghose, Amitabha

MARKETING IN THE UNPREDICTABLE WORLD
03664
Ghose, Amitabha

IMPACT OF GOVERNMENT POLICIES ON MARKETING STRATEGIES
03665
Gopalan,Swapna and Mueen,Mohammed
INDIAN RURAL MARKETS AND MARKETING PRACTICES : RECENT DEVELOPMENTS
03667
Sarathy, V.Partha

MARKETING TO CHILDREN : CONCEPTS AND EXPERIENCES
03668
Chaturvedi, Braj Mohan

STRATEGIC MARKETING : CONCEPTS AND CASES VOL.II
03669
Lahiri, Keka


SERVICES MARKETING : ISSUES AND CASES
03670
Suresh,K


MARKETING OF HIGH - TECH PRODUCTS AND SERVICES
03671
Kambhammettu, Shyam Sunder
NETWORK MARKETING : CONCEPTS AND CASES
03672
Lindgreen,Adam

RELATIONSHIP MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
03673
Sangeetha, K


LIFESTYLE MARKETING : CONCEPTS AND CASES
03674
Mookherjee,S.N

BUSINESS MARKETING : AN INTRODUCTION
03687
I.C.F.A.I University Press

PLANNING E - BUSINESS FOR COMPETITIVE ADVANTAGE
03709
Rao, B.Anand and Baid, Payal
EMPLOYER BRANDING : CONCEPTS AND CASES
03725
Rajshekar,N


THE NEW AGE MARKETING
03726
Rajshekar,N


THE NEW AGE MARKETING
03731
Kambhammettu, Shyam Sunder
INTEGRATED MARKETING COMMUNICATION : AN INTRODUCTION
03732
Kambhammettu, Shyam Sunder
INTEGRATED MARKETING COMMUNICATION : AN INTRODUCTION
03747
Harish,R


BRAND EQUITY MEASUREMENT : CONCEPTS AND APPLICATIONS
03748
Tripathy, Kumuda Laxman

MICRO MARKETING: APPROACHES AND APPLICATIONS
03749
Suresh,K


EFFECTIVE B2B MARKETING: CONCEPT AND CASES
03750
Jayasimha, K.R and Yamini.B, Veena
STRATEGIC MARKETING : CONCEPTS AND CASES VOL.I
03752
Prasad,R


DIGITAL MARKETING: CONCEPTS AND EXPERIENCES
03753
Kambhammettu, Shyam Sunder
MEASURING MARKETING PERFORMANCE
03754
Lindgreen,Adam

RELATIONSHIP MARKETING : AN INTRODUCTION
03756
Kaushesh, Anshul

PHARMACEUTICAL MARKETING: EMERGING TRENDS
03757
Kaushesh, Anshul

RETAILING : THE SUNRISE SECTOR
03758
Garikaparthi, Madhavi

CRM IN FINANCIAL SERVICES
03759
Shanthi, N.M


WEB MARKETING : TRENDS AND CASES
03763
Bhaskaran,S and Mohanty, Suchitra
MARKETING OF LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
03767
Kumar, Arun and Meenakshi,N
MARKETING MANAGEMENT
03794
Dalrymple, Douglas.J and Parsons, Leonard.J
MARKETING MANAGEMENT : TEXT & CASES
03797
Perreault, William.D

BASIC MARKETING : A GLOBAL MANAGEMENT APPROACH
03798
Saxena, Rajan


MARKETING MANAGEMENT
03806
Cherunilam,Francis

INDUSTRIAL MARKETING : TEXT AND CASES
03807
Cherunilam, Francis

INTERNATIONAL MARKETING: TEXT AND CASES
03816
Kaptan,S.S and Pandey,S

BRAND IMITATION

03817
Venugopal,Vasanti and Raghu,V.N
SERVICES MARKETING

03819
Shajahan,S


SERVICES MARKETING

03820
Jha,S.M


SERVICES MARKETING

03827
Gupta,S.L


BRAND MANAGEMENT : TEXT AND CASES
03830
Balagopal,T.A.S and Subramanian,S
EXPORT MARKETING

03831
Rathor, B.S and Rathor, J.S

EXPORT MARKETING

03833
nair, Suja.R


MARKETING RESEARCH

03838
Kumar, Nirmal


HUMAN RESOURCE MANAGEMENT AND INDUSTRIAL RELATIONS
03839
Banumathy,S and Jayalakshmi
RETAIL MARKETING

03842
Mohanty, Kalyani and Routray, Padmalita
HUMAN RESOURCE DEVELOPMENT  AND ORGANISATIONAL EFFECTIVENESS
03843
Sivakumar, A


RETAIL MARKETING

03844
Ramanujam,P.G

MARKETING OF HEALTHCARE SERVICES
03847
Mishra, Anil and Mishra, Amit
MARKETING STRATEGY

03854
Rao,V.S.P


HUMAN RESOURCE MANAGEMENT : TEXT AND CASES
03855
Shanker, Ravi


SERVICES MARKETING : THE INDIAN PERSPECTIVE
03856
Bhattacharjee, C

SERVICES MARKETING : CONCEPTS, PLANNING AND IMPLEMENTATION
03857
Nair, Vinith Kumar

CASES IN SERVICES MARKETING
03861
Gopal, Arpita and Singh, Chandrani
E - WORLD : EMERGING TRENDS IN INFORMATION TECHNOLOGY
03868
Kazmi, S.H.H


CONSUMER BEHAVIOUR & MARKETING COMMUNICATION
03869
Kapoor, Avinash and Kulshrestha, Chinmaya
MARKETING RESEARCH

03870
Reddy, P.Narayana and Acharyulu,G.V.R.K
MARKETING RESEARCH

03871
Das, Subhasish

CUSTOMER RELATIONSHIP MANAGEMENT
03872
Jayachandran,S

MARKETING MANAGEMENT : TEXT AND CASES
03873
Gupta,S.L


SALES AND DISTRIBUTION MANAGEMENT : TEXT AND CASES
03874
Velayudhan,Sanal Kumar and Sridhar,Guda
RURAL MARKETING : UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
03875
Raizada, Sumesh and Agarwal,Vishal
SCOPE & CHALLENGES OF RURAL MARKETING IN INDIA
03876
Dutta, Bholanath

MARKETING MANAGEMENT
03877
Sharma, Gajender

INTERNATIONAL MARKETING : TEXT & CASES
03886
Mukerjee, Hory Sankar

INDUSTRIAL MARKETING

03903
Ali, Moi


THE WINNERS MANUAL : MARKETING EFFECTIVELY
03904
Heller, Robert


THE WINNERS MANUAL : SELLING SUCCESSFULLY
03930
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
03931
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
03932
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
03933
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
03934
Kotler, Philip and Keller, Kevin Lane and Koshy, Abraham
MARKETING MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
03947
Keller, Kevin Lane

STRATEGIC BRAND MANAGEMENT
03948
Keller, Kevin Lane

STRATEGIC BRAND MANAGEMENT
03949
Keller, Kevin Lane

STRATEGIC BRAND MANAGEMENT
03953
Cravens, David.W and Piercy, Nigel.F
STRATEGIC MARKETING

03954
Cravens, David.W and Piercy, Nigel.F
STRATEGIC MARKETING

03955
Cravens, David.W and Piercy, Nigel.F
STRATEGIC MARKETING

03962
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
03963
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
03966
Shiffman,Leon.G and Kanuk, Leslie Lazar
CONSUMER BEHAVIOR

03976
Rameshan,P


WTO, INDIA AND EMERGING AREAS OF TRADE : CHALLENGES AND STRATEGIES
03982
Badi,R.V and Badi, N.V

RURAL MARKETING

03983
Krishnamoorthy, R

INTRODUCTION TO RURAL MARKETING
03984
Cherunilam,Francis

INDUSTRIAL MARKETING : TEXT AND CASES
03985
Kumar, Niraj


INTEGRATED MARKETING COMMUNICATION
03986
Velayudhan,Sanal Kumar and Sridhar,Guda
RURAL MARKETING : UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
03987
Mathur, U.C


RURAL MARKETING : TEXT AND CASES
03988
Batra, Satish.K and Kazmi,S.H.H
CONSUMER BEHAVIOUR : TEXT AND CASES
03990
Mishra, Rajendra

MATERIALS MANAGEMENT
03992
Berman, Barry and Evans, Joel.R
RETAIL MANAGEMENT : A STRATEGIC APPROACH
03996
Wrenn, Bruce and Stevens, Robert.E
MARKETING RESEARCH : TEXT AND CASES
04001
Kumar, S,Remesh

MARKETING AND BRANDING: THE INDIAN SCENARIO
04003
Krishnamacharyulu,C.S.G and Ramakrishnan,Lalitha
CASES IN RURAL MARKETING : AN INTEGRATED APPROACH
04007
Stone, Marilyn.A and Desmond, John
FUNDAMENTALS OF MARKETING
04021
Gilmore, Audrey

SERVICES MARKETING AND MANAGEMENT
04025
Sarin, Sharad


STRATEGIC BRAND MANAGEMENT FOR B2B MARKETS
04026
Velayudhan,Sanal Kumar and Sridhar,Guda
RURAL MARKETING : TARGETING THE NON- URBAN CUSTOMER
04037
Singh, Katar


RURAL DEVELOPMENT : PRINCIPLES, POLICIES AND MANAGEMENT
04043
Brennan, Ross and Canning, Louise
BUSINESS - TO - BUSINESS MARKETING
04057
Pradhan, Swapna

RETAIL MERCHANDISING

04067
Malhotra, Naresh.K and Dash, Satyabhushan
MARKETING RESEARCH : AN APPLIED ORIENTATION
04069
Kotler, Philip. Armstrong, Gary. Agnihotra, Prafulla.Y
PRINCIPLES OF MARKETING : A SOUTH ASIAN PERSPECTIVE
04071
Berman, Barry and Evans, Joel.R
RETAIL MANAGEMENT : A STRATEGIC APPROACH
04072
Berman, Barry and Evans, Joel.R
RETAIL MANAGEMENT : A STRATEGIC APPROACH
04089
Zikmund,William.G and Babin,Barry.J
MARKETING RESEARCH

04090
Zikmund,William.G and Babin,Barry.J
MARKETING RESEARCH

04124
Mishra, Anil and Mishra, Amit
MARKETING STRATEGY

04125
Bhattacharjee, C

SERVICES MARKETING : CONCEPTS, PLANNING AND IMPLEMENTATION
04126
Shanker, Ravi


SERVICES MARKETING : THE INDIAN PERSPECTIVE
04127
Mukerjee, Hory Sankar

INDUSTRIAL MARKETING

04128
Gopal,R and Manjrekar, Pradip
RETAIL MANAGEMENT : AN INDIAN PERSPECTIVE
04129
Sivakumar,A


RETAIL MARKETING

04130
Raizada, Sumesh and Agarwal,Vishal
SCOPE & CHALLENGES OF RURAL MARKETING IN INDIA
04131
Velayudhan,Sanal Kumar and Sridhar,Guda
RURAL MARKETS : UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
04132
Mathur, U.C


RURAL MARKETING : TEXT AND CASES
04149
Shajahan,S


SERVICES MARKETING : CONCEPTS, PRACTICES & CASES
04150
Jha,S.M


SERVICES MARKETING

04151
Reddy,P.N and Appannaiah, H.R
SERVICES MARKETING

04152
nair, Suja.R


RETAILING MANAGEMENT
04153
Cherunilam,Francis

INDUSTRIAL MARKETING : TEXT AND CASES
04154
nair, Suja.R


RETAIL MANAGEMENT

04155
Sheikh, Arif and Fathima, Kaneez
RETAIL MANAGEMENT

04179
Pradhan, Swapna

RETAIL MERCHANDISING

04180
Pradhan, Swapna

RETAIL MERCHANDISING

04186
Krishnamacharyulu,C.S.G and Ramakrishnan,Lalitha
RURAL MARKETING : TEXT AND CASES
04187
Krishnamacharyulu,C.S.G and Ramakrishnan,Lalitha
RURAL MARKETING : TEXT AND CASES
04188
Krishnamacharyulu,C.S.G and Ramakrishnan,Lalitha
RURAL MARKETING : TEXT AND CASES
04192
Beri, G.C


MARKETING RESEARCH

04193
Beri, G.C


MARKETING RESEARCH

04194
Beri, G.C


MARKETING RESEARCH

04195
Beri, G.C


MARKETING RESEARCH

04196
Beri, G.C


MARKETING RESEARCH

04197
Cravens, David.W and Piercy, Nigel.F
STRATEGIC MARKETING

04198
Cravens, David.W and Piercy, Nigel.F
STRATEGIC MARKETING

04206
Strauss, Judy and Frost, Raymond
E - MARKETING

04207
Strauss, Judy and Frost, Raymond
E - MARKETING

04208
Bajaj,Chetan and Tuli, Rajnish
RETAIL MANAGEMENT

04212
Reeder, Robert.R and Brierty, Edward.G
INDUSTRIAL MARKETING : ANALYSIS, PLANNING AND CONTROL
04213
Reeder, Robert.R and Brierty, Edward.G
INDUSTRIAL MARKETING : ANALYSIS, PLANNING AND CONTROL
04214
Reeder, Robert.R and Brierty, Edward.G
INDUSTRIAL MARKETING : ANALYSIS, PLANNING AND CONTROL
04215
Reeder, Robert.R and Brierty, Edward.G
INDUSTRIAL MARKETING : ANALYSIS, PLANNING AND CONTROL
04216
Reeder, Robert.R and Brierty, Edward.G
INDUSTRIAL MARKETING : ANALYSIS, PLANNING AND CONTROL
04217
Singh, Sukhpal

RURAL MARKETING : FOCUS ON AGRICULTURAL INPUTS
04218
Gopalaswamy, T.P

RURAL MARKETING ENVIRONMENT, PROBLEMS AND STRATEGIES
04220
Levy, Michael and Weitz, Barton.A
RETAILING MANAGEMENT
04223
Kumar, S,Remesh

MARKETING AND BRANDING : THE INDIAN SCENARIO
04229
Kandampully, Jay.A

SERVICES MANAGEMENT : THE NEW PARADIGM IN HOSPITALITY
04231
Govindarajan,M

INDUSTRIAL MARKETING MANAGEMENT
04234
Nargundkar, Rajendra

MARKETING RESEARCH : TEXT AND CASES
04242
Anderson, James.C et...al

BUSINESS MARKET MANAGEMENT (B2B) : UNDERSTANDING, CREATING, AND DELIVERING VALUE
04251
Joshi, Rakesh Mohan

INTERNATIONAL MARKETING
04256
Bajaj,Chetan and Tuli, Rajnish
RETAIL MANAGEMENT

04260
Assael, Henry

CONSUMER BEHAVIOR AND MARKETING ACTION
04262
Dahlstrom, Robert

GREEN MARKETING : THEORY, PRACTICE AND STRATEGIES
04280
Iacobucci, Dawn and Kapoor, Avinash
MM A SOUTH - ASIAN PERSPECTIVE : MARKETING MANAGEMENT
04293
Churchill,Gilbert.A and Iacobucci,Dawn and Israel, D
MARKETING RESEARCH : A SOUTH ASIAN PERSPECTIVE
04294
Zikmund,William.G and Babin,Barry.J
MARKETING RESEARCH

04297
Blackwell,Roger.D and Miniard, Paul.W and Engel, James.F
CONSUMER BEHAVIOR

04298
Hill, Charles.W.L and Jones, Gareth.R
AN INTEGRATED APPROACH TO STRATEGIC MANAGEMENT
04299
Evans,Joel.R and Berman,Barry
MARKETING MANAGEMENT
04301
Hair, Joseph.F and Bush, Robert.P and Ortinau, David.J
MARKETING RESEARCH : WITH A CHANGING INFORMATION ENVIRONMENT
04305
Chandrasekar,K.S

MARKETING MANAGEMENT : TEXT AND CASES
04311
Levy, Michael and Weitz, Barton.A
RETAILING MANAGEMENT
04315
Anderson, James.C and Narus, James.A
BUSINESS MARKET MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE
04317
Burns, Alvin.C and Bush, Ronald.F
MARKETING RESEARCH

04318
Kapoor, Ramneek and Paul, Justin and Halder, Biplab
SERVICES MARKETING : CONCEPTS & PRACTICES
04319
Pradhan, Swapna

RETAILING MANAGEMENT : TEXT & CASES
04382
Ziglar, Zig


ZIGLAR ON SELLING

04383
Mandino, OG


THE GREATEST SALESMAN IN THE WORLD
04397
Evenson, Renee

AWARD - WINNING CUSTOMER SERVICE : 101 WAYS TO GUARANTEE GREAT PERFORMANCE
04398
Brown, Ronald

FROM SELLING TO MANAGING : GUIDELINES FOR THE FIRST - TIME SALES MANAGER
04421
Hammond, James

BRANDING YOUR BUSINESS
04425
Bajaj,Chetan and Tuli, Rajnish
RETAIL MANAGEMENT

04426
VanAuken, Brad

BRANDING


04469
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
04470
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
04471
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
04472
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
04473
Lovelock, Christopher and Wirtz, Jochen and Chatterjee, Jayanta
SERVICES MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
04476
Phadtare, Milind.T

INDUSTRIAL MARKETING

04477
Sahaf, Musadiq.A

STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE
04478
Albaum, Gerald and Strandskov and duerr, Edwin
INTERNATIONAL MARKETING AND EXPORT MANAGEMENT
04482
Havaldar, Krishna.K

INDUSTRIAL MARKETING

04483
Havaldar, Krishna.K

BUSINESS MARKETING : TEXT AND CASES
04484
Cox, Roger and Brittain, Paul

RETAILING : AN INTRODUCTION
04485
Shajahan,S


MARKETING RESEARCH : CONCEPTS & PRACTICES IN INDIA
04492
Rao, Vithala.R and Steckel, Joel.H
ANALYSIS FOR STRATEGIC MARKETING
04493
Ferrell,O.C and Hartline, Michael.D
STRATEGIC MARKETING

04494
Nag,A


STRATEGIC MARKETING

04495
Tull, Donald.S and Hawkins, Del,I
MARKETING RESEARCH : MEASUREMENT AND METHOD
04505
Rao, Vithala.R and Steckel, Joel.H
ANALYSIS FOR STRATEGIC MARKETING
04507
Ferrell,O.C and Hartline, Michael.D
STRATEGIC MARKETING

04521
Strauss, Judy and Frost, Raymond
E - MARKETING

04522
Strauss, Judy and Frost, Raymond
E - MARKETING

04523
Ghosh, P.K


INDUSTRIAL MARKETING

04524
Ghosh, P.K


INDUSTRIAL MARKETING

04525
Ghosh, P.K


INDUSTRIAL MARKETING

04526
Ghosh, P.K


INDUSTRIAL MARKETING

04536
Easwaran, Sunanda

MARKETING RESEARCH : CONCEPTS & PRACTICES,AND CASES
04538
Rao,K.Rama Mohana

SERVICES MARKETING

04539
Apte, Govind


SERVICES MARKETING

04540
Madaan,K.V.S

FUNDAMENTALS OF RETAILING
04599
Acuff, Jerry


THE RELATIONSHIP EDGE: THE KET TO STRATEGIC INFLUENCE AND SELLING SUCCESS
04601
Sagar, Mahim et..al

BRAND MANAGEMENT

04609
Keller, Kevin Lane

STRATEGIC BRAND MANAGEMENT
04611
Nag,A


STRATEGIC MARKETING

04626
Russell - Jones, Neil

MARKETING, SALES & CUSTOMER SERVICE
04645
Breithaupt, Tim

10 STEPS TO SALES SUCCESS
04658
Kapoor, Jagdeep

27 BRAND PRACTICES

04675
VanHoose, David.D

E- COMMERCE ECONOMICS
04703
Singh, Pushpa and Singh, Narendra
E - BUSINESS


04704
Singh, Pushpa and Singh, Narendra
E - BUSINESS


04705
Singh, Pushpa and Singh, Narendra
E - BUSINESS


04706
Singh, Pushpa and Singh, Narendra
E - BUSINESS


04715
Kumar, Arun and Meenakshi,N and Gopalaswamy, T.P
FUNDAMENTALS OF MARKETING
04716
Kumar, Arun and Meenakshi,N and Gopalaswamy, T.P
FUNDAMENTALS OF MARKETING
04717
Kumar, Arun and Meenakshi,N and Gopalaswamy, T.P
FUNDAMENTALS OF MARKETING
04718
Kumar, Arun and Meenakshi,N and Gopalaswamy, T.P
FUNDAMENTALS OF MARKETING