Thursday 17 January 2013

MARGINAL COSTING


CHAPTER VI
MARGINAL COSTING
            In marginal costing, only variable items of costs are taken into account. These variable costs will change in direct relation to the change in the volume of production or change in the production by one unit. As such, variable costs are called product costs and are changed to production. Fixed costs are not allocated to cost unit; and these are charged directly to profit and loss account during the period and are called as period costs or capacity costs.
Definition of Marginal Cost and Marginal Costing
            The Institute of Cost and Works Accounts of India defined marginal costs as, “the amount at any given volume of output by which aggregate costs are changed, if the volume of output is increased or decreased by one unit”. To ascertain to marginal cost, we need the following elements of cost:
a)      Direct materials
b)      Direct labour
c)      Other direct expenses, and
d)     Total variable overheads.
That is, Marginal Cost = Prime cost + Total variable overheads.
                                    OR
             Marginal Cost = Total cost – Fixed cost
Advantages
1.      Constant in nature:   Variable cost fluctuates from time to time, but in the long run, marginal costs are stable. Marginal costs remain the same, irrespective of the volume of production.
2.      Effective cost control: It divides cost into fixed and variable. Fixed cost is excluded from product. As such, management can control marginal cost effectively.
3.      Treatment of overheads simplified: It reduces the degree of over or under-recovery of overheads due to the separation of fixed overheads from production cost.
4.      Uniform and realistic valuation: As the fixed overhead costs are excluded from product cost, the valuation of work-in-progress and finished goods becomes more realistic.
5.      Helpful to Management: It enables the management to start a new line of production which is advantageous. It is helpful in determining which is profitable-whether to buy or manufacture of product. The management can take decision regarding pricing and tendering.
6.      Helps in production planning: It shows the amount of profit at every level of output with the help of cost volume profit relationship. Here the break-even chart is made use of.
7.      Better results: When used with standard costing, it gives better results.
8.      Fixation of selling price: the differentiation between fixed cost and variable cost in very helpful in determining the selling price of the products or services. Sometimes different prices are charged for the same article in different markets to meet varying degree of competition.
9.      Helpful in budgetary control: The classification of expenses in very helpful in budgeting and flexible budget for various levels of activities.
10.  Preparing tenders: Many business enterprises have to compete in the market in quoting the lowest price. Total variable cost, when separately calculated, becomes the ‘floor price’. Any price above this floor price may be quoted to increase the total contribution.
11.  “Make or Buy” decision: Sometimes a decision has to be made whether to manufacture a component or a product or to buy it readymade from the market. The decision to purchase it would be having taken if the price paid recovers some of the fixed expenses.
12.  Better presentation: The statement and graphs prepared under marginal costing are better understood by management executives. The break-even analysis presents the behavior of cost, sales, contribution etc. in terms of charts and graphs. And, thus the results can easily be grasped.
Disadvantages
1.      Difficulty to analysis overhead: Separation of cost into fixed and variable is a difficult problem. In marginal costing, semi-variable or semi-fixed costs are not considered.
2.      Time element ignored: Fixed costs and variable costs are different in the short run; but in the long run, all costs are variable. In the long run all cost are change at varying levels of operation. When new plants and equipments are introduced, fixed costs and variable costs will vary.
3.      Unrealistic assumption: Assumption of sale price remains the same at different levels of operation. In real life, they may change and give unrealistic results.
4.      Difficulty in the fixation of price: Under marginal costing, selling price is fixed on the basis of contribution. In case of case of cost plus contract, it is very difficult to fix price.
5.      Complete information not given: It does not explain the reason for increase in production or sales.
6.      Significance lost: In capital-intensive industries, fixed cost occupies major portions in the total cost. But marginal costs over only variable costs. As such, loses its significance in capital industries.
7.      Problem of variable overheads: Marginal costing overcomes the problem of over and under-absorption of fixed overheads. Yet there is the problem in the case of variable overheads.
8.      Sales-oriented: Successful business has to go in a balanced way in respect of selling production functions. But marginal costing is criticized on account of its attaching over-importance to selling function. Thus it is said to be-sales oriented. Production function is given less importance.
9.      Unreliable stock valuation: Unser marginal costing stock of work-in-progress and finished stock is valued at variable cost only. No portion of fixed cost is added to the value of stocks. Profit determined, under this method, is depressed.
10.  Claim for loss of stock: Insurance claim for loss or damage of stock on the basis of such a valuation will be unfavorable to business.
11.  Automation: Now-a-days increasing automation is leading to increase in fixed costs. If such increasing fixed costs are ignored, the costing system cannot be effective and dependable.
        Marginal costing is applied alone, will not be much is use, unless it is combined with other techniques like standard costing and budgetary control.

Absorption costing and Marginal costing
            Absorption costing is the practice of charging all costs, both fixed and variable to operations, process or products. In marginal costing, only variable costs are charged to production. The Institute of Cost and Management Accountants (U. K) defines it as “The practice of charging all costs, both variable and fixed to operations, process or products”. This explains why this technique is also called full costing. Administrative, selling and distribution overheads as much from part of total cost as prime cost and factory burden.
Difference between absorption costing and marginal costing
Absorption costing
1.   All cost-fixed and variable are charged to product.
2.   Profits = Sales-Cost of goods sold
3.   It does not reveal the cost volume profit relationship.
4.   Closing inventories are valued at full cost. Absorption costing reveals more profit since the inclusion of fixed costs in inventories.
5.   Costs are included in the products, this leads to over or under-absorption.
Marginal costing
1.   Only variable costs are charged to products; fixed costs are transferred to Profit & Loss Account.
2.   Contribution margin = S-VC. Profit = Contribution – FC.
3.   Cost volume profit relationship is an important part of marginal costing.
4.   Closing inventories are valued at variable cost. Marginal costing reveals less profit, when compared to absorption cost.
5.   Fixed costs are not included in the product; so it will not lead to the problem of under-absorption.
Cost-Volume-Profit Analysis
            As the term itself suggests, the cost-volume-profit (CVP) analysis is the analysis of three variable, viz. cost, volume and profit. In CVP analysis, an attempt is made to measure variations of cost and profit with volume.
The cost volume profit analysis helps or assists the management in profit planning. In order to increase the profit, a concern must increase the output. When the output is at maximum, within are installed capacity, it adds to the contribution. When volume of output increase, unit cost of production decrease the fixed cost per unit decrease. therefore, profit will be more, when sales price remains unaffected. When the output increase, the fixed cost per unit decrease. Therefore, profit will be more, when sales price remains constant. Generally, costs may not change in direct proportion to the volume. Thus a small change in the volume will affect the profit. The management is always interested in knowing that which product or product mix is most profitable, what effect a change in the volume of output will have on the cost of production and profit etc. all these problems are solved with the help of the cost-volume-profit analysis.
Marginal Cost Equations
            Sales = Variable Cost + Fixed Cost +_ Profit or loss
            Sales – Variable Cost = Fixed cost +_ Profit or loss
Sales – Variable Cost = Contribution
Contribution = Fixed Cost + Profit
From the above equation, we can understand that in order to earn profit, the contribution must be more than the fixed cost. To avoid any loss, the contribution must be equal to fixed cost.
Break- Even Analysis
            Break-even point is equilibrium point or balancing point of no-profit no-loss. This is a point at which loss ceases and profit begins. This is a point where income is exactly equal to expenditure. Break-even point: Break-even point is a point where the total sales are equal to total cost. In this point there is no profit or loss in the volume of sales. The formula to calculate break-even point is:
B.E.P (in units) = Total fixed cost    or   B.E.P (in sales or rupees) =     Total fixed cost             
                         Contribution per unit                                                           p/v ratio
Or B.E.P (in sales or rupees) = B.E.P in units X selling price per unit
Profit volume Ratio
            Profit volume ratio, which is popularly known as P/V ratio, expenses the relationship of contribution to sales. Another name for this ratio is contribution-sales ratio or marginal-income ratio or variable-profit ratio. The ratio, expressed as a percentage, indicated the relative profitability of different products. The formula for computing the P/V ratio is given below:
P/V Ratio = contribution X 100         or P/V Ratio = Change in profit X100          
                                     Sales                                                   Change in sales                     
The profit of a business can be increased by improving P/V ratio. As such management will make efforts to improve the ratio. A higher ratio means a greater profitability and vice versa.
Sales required in units to maintain a desired profit = F.C + Desired profit
                                                                                           P/V ratio
Margin of Safety - Total sales minus the sales at break-even point are known as the margin of Safety (M/S) that is, Margin of Safety is the excess of normal or actual sales over sales at break-even point. In other words, sales over and above breakeven sales are known as Margin of Safety. If the Margin of Safety is large, it is a sign of soundness of the business and vice-versa. Margin of safety of can be expressed in absolute sales amount or in percentage.
Margin of Safety=Actual sales – Break even sales    or    Margin of Safety = Profit
                                                                                                                          P/v ratio
Application of Marginal Costing Techniques
            Marginal costing is an extremely valuable technique with the management. The cost-volume-profit relationship has served as a key to locked storehouse of solutions to many situations. It enables the management to tackle many problems which are faced in the practical business. “All the introduction of marginal cost principles does is to give the management a fresh, and perhaps a refreshing, insight into the progress of their business.” Now, we explain the application of the technique of marginal costing in certain important spheres: Marginal costing helps the management in decision-making in respect of the following vital areas:

1.Cost control: The two types of costs-variable and fixed- are controllable and non-controllable respectively. The variable cost is controlled by production department and the fixed cost is controlled by the management.
2.Fixation of selling price: Product pricing is a very important function of management. One of the purposes of cost accounting is the ascertainment of cost for fixation of selling price. Marginal cost of a product represents the minimum price for that product and any sale below the marginal cost would entail a loss of cash. There are cyclic periods in business boom, depression, recession etc. during normal circumstances; price is based on full cost. The theory is that only those products should be produced or sold which make the largest contribution towards the recovery of fixed costs. The selling price fixation is also done under different circumstances.
3.Closure of a Department or Discounting a Product: Marginal costing technique shows the contribution of each product to fixed costs and profit. If a department or a product contributes the least amount, then the department can be closed or its production can be discontinued. It means the product which gives a higher amount of contribution may be chosen and the rest should be discontinued.
4.Selection of a Profitable Product Mix: In a multiproduct concern, a problem is faced by the management as to which product mix or sales mix will give the maximum profit. The product mix which gives the maximum profit must be selected. Product mix is the ration in which various products are produced and sold. The marginal costing technique helps the management in taking decision regarding changing the ratio of product mix which gives maximum contribution or in dropping unprofitable product line. The product which has comparatively less contribution may be reduced or discontinued.
Profit Planning: Profit planning is a plan for future operation or planning budget to attain the given objective or to attain the maximum profit. The volume of sale required to maintain a desired profit can be known from the formula: Desired profit = F. C + Desired profit
                                                                                                           P/V ratio                                  
5.Decision to make or buy: A firm may make some products, parts or tools or sometimes it may buy the same thing from outside. The management must decide which is more profitable to the firm. If the marginal cost of the product is lower than the price of buying from outside, then the firm can make the product.
6.Decision to accept a bulk order or foreign market order: Large scale purchasers may demand products at less than the market price. A decision has to be taken now whether to accept the order or to reject it. By reducing the normal price, the volume of output and the sales can be increased. If the price is below the total cost, rejection of the order is aimed at. In marginal costing, the offer may be accepted, if the quoted price is above marginal cost, because of the reason that existing business contribution can recover the fixed costs and the margin of profits. In such cases, the contribution made by foreign market or bulk orders will be an addition to the profit. But the price should not be less than the marginal cost. However, it should not affect the normal market price.
7.Introduction of a new product: A producing firm may add additional products with the available facility. The new product is sold in the market at a reasonable price, in order to sell it in large quantities. It may become popular. If favorable, the sales can be increased; thus the total cost comes down and contributes some amount towards fixed cost and profits.
8.Choice of technique: Every management wished to manufacture the products at the most economical way. For this, the managerial costing is a good guide as to the products at different stages of production, that is to say whether the management has to adopt hand operated system or semi-automatic system or complete automatic system. When operations are done by hand, fixed cost will be lower than the fixed cost incurred by machines and incomplete automatic system fixed costs are more than variable cost.
9.Evaluation of performance:          marginal costing help the management in measuring the performance efficiencies of a department or a product line or sales division. The department or the product or division which gives the highest P/V ratio will be the most profitable one or that is having the highest performance efficiency.
10.              Decision making: Price must not be less than total cost under normal conditions. Marginal costing acts as a price fixer and a high margin will contribute to the fixed cost and profit. But this principle cannot be followed at all times. Prices should be equal to marginal cost plus a reasonable amount, which depends upon demand and supply, competition, policy of pricing etc. if the price is equal to marginal cost, then there is a loss equal to fixed costs. Sometimes, the businessman has to face loss when, (a) there is cut-throat competition, (b) there is the fear of future market, (c) the goods are of perishable nature, (d) the employees cannot be removed, (e) a new product is introduced in the market, (f) competitors cannot be driven out etc.
11.              Maintaining a desired level of profit: An industry has to cut prices of its products from time to time on account of competition, government regulations and other compelling reasons. The contribution per unit on account of such cutting is reduced while the industry is interested in maintaining a minimum level of its profits. Marginal costing technique can ascertain how many units have to be sold to maintain the same level of profits. Charles points out “when desired profits are agreed upon, their attainability may be quickly appraised by computing the number of units that must be sold to secure the wanted profits. The computation is easily made by dividing the fixed costs plus desired profits by the contribution margin per unit”.
12.              Level of activity planning: Where different levels of production and or selling activities are being considered and the management has to decide the optimum level of activity, the marginal costing technique helps the management. What level of activity is optimum for a business to adopt is an important problem faced by businesses.
13.              Alternative methods of production: Marginal costing techniques are also in comparing the alternative methods of manufacture i. e. machine work or hand work, whether one machine is to be employed instead of another etc. many a time, management has to choose a course of action from among so many alternatives, the change in the marginal contribution under each of the proposed methods are worked out and the method which gives the greatest contribution is obviously adopted keeping in view the limiting factor if any.
14.              Introduction of new product or product line: The technique to assess the profitability of line extension products is the incremental contribution estimates. The same technique of contribution analysis would be followed in assessing the profitability of a new product line. Sales forecast would result from a market survey and market research.



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