MBA - 2016 M.G.University Third Sem Syllabus

THIRD SEMESTER - 2016

Course No	Title	Internal Evaluation Marks	External Evaluation Marks	Total Marks
CC18	International Business	40	60	100
CC19	Business Ethics & Corporate Governance	40	60	100
EC1	ELECTIVE	40	60	100
EC2	ELECTIVE	40	60	100
EC3	ELECTIVE	40	60	100
EC4	ELECTIVE	40	60	100
EC5	ELECTIVE	40	60	100
EC6	ELECTIVE	40	60	100
CC20	OS	40	60	100
	TOTAL	360	540	900

CC18- INTERNATIONAL BUSINESS

Module I

Introduction to International Business – Nature & Dimension of International business –

Environment of International Business – Economical, Political, Demographical, Global,

Social, Cultural, Technological, Legal – Entry strategies for International Business.

Module II

Process of Globalization – Globalizations of Indian Business – WTO, Regional block –

International commodity agreement – Global Trade – Global Supply Chain and Logistics

Management – Investment Environment.

Module III

International Economic Institutions – IMF, World Bank, UNCTD, UNIDO – Asian

Development Bank, - International Trade centre – Foreign Exchange Market Mechanism – Determinants of Exchange rate.

Module IV

Export and Import Procedure – Licensing & Joint ventures - International Investment –

FDI – Production linkages, Foreign – Investment in India, Cross Border – Forex reserve

– Over view of Currency Exchange and Risk Management.

Module V

Social responsibility of business,.Country Evaluation & Selection – International Asset

Protection, Foreign Trade Policy, Social issues in International Business, Labour issues,

Environmental issues .

References

1. Dr.Francis CherruniIam, International Business Environment, Himalaya Publishing

2. Shyam Shukla, International Business, Excel Book, New Delhi

3. Rakesh Mohan Joshi, International Business, Oxford University Press, New Delhi.

CC19- BUSINESS ETHICS & CORPORATE GOVERNANCE

Module I

Introduction – Ethics and morality, Ethics and law, Ethics and ethos, Business Ethics,

Concepts, Importance and benefits, Ethical theories, Values and its relevance in

Management, Values for Managers, Ethics in Business and Indian Value system, Various approaches to ethics-Indian examples.

Module II

Ethical Corporate Behavior, its Development, Ethical leadership with examples, Ethical

Decision Making, Work ethics: nature and scope, Ethical issues at workplace, Ethics and cultural issues, Environmental Ethics, Ethical dilemma, ethical displacement.

Module III

Ethics in Functional Areas: Operations, Marketing, Finance, HR & I. Technology, Recent challenges in ethics, Ethics in different countries.

Module IV

Corporate Governance, Corporate Governance initiatives in India and abroad. Corporate Governance failures with examples, General ethical issues and the court verdicts in the domain of business ethics, obligation to stakeholders.

Module V

CSR and its significance in Business, social audit – Ethical Issues-Corruption, - whistle

blowing-competition-privacy-trade secrets, IP rights, Harassment & Discrimination.

References

1. Manisha Paliwal,. Business Ethics Newage International press. New Delhi.

2. Patyrick J. A. & Quinn J. F. Management Ethics, Response Publishing, New Delhi.

3. Sherlekar, Ethics in Management, Himalaya Publishing, New Delhi.

MM 01 - AGRI BUSINESS AND RURAL MARKETING

Module 1: Agricultural Marketing: Nature and Scope, Objectives of Agriculture

Marketing, Challenges in Agricultural Marketing, Marketing of

Agricultural Inputs – Features – Seeds - Fertilizers – Pesticides – Tractors - Challenges and Opportunities. An Overview of Indian Agro-chemical Market. Marketing of Agricultural Products – Definition and Scope - Features of Agricultural Products, Classification of Agricultural Markets - Methods of Sale - Channels of Distribution.

Module II: Introduction to Rural Marketing: Definition and Scope of Rural

Marketing, Components of Rural Markets, Classification of Rural Markets, Rural vs. Urban Markets. Population, Occupation Pattern, Income Generation, Location of Rural Population, Expenditure Pattern, Literacy Level, Land Distribution, Land Use Pattern, Irrigation, Rural Development Programs, Infrastructure Facilities, Rural Credit Institutions, Rural Retail Outlets.

Module III: Rural Marketing Mix Strategies: Rural Product Strategies and Brand

Management –Rural Pricing Strategies – Rural Distribution Strategies – Rural Promotional Strategies, Challenges in Rural Communication,

Target Audience.

Module IV: Rural Media- Mass Media, Non-Conventional Media, Personalized Media, Importance of the two-step flow of Communication, Media Typology, Media Model, Media Innovation, Influence of Consumer Behaviour on Communication.

Module V: The Future of Rural Marketing: Focused Marketing Strategies, Market Research, Consumer Finance, Rural Vertical, Retail and IT Models, Public-Private Partnership, E-Rural Marketing, Role of Government and NGOs in Rural Marketing.

References:

1. Badi & Badi Rural Marketing, Himalaya Publishing New Delhi.

2. Mamoria, C.B., Badri Vishal Agriculture problems in India, McGraw Hill, New Delhi.

3. Arora, R.C. Integrated Rural Development, McGraw Hill, New Delhi.

MM 02 - BUSINESS TO BUSINESS MARKETING

Module 1: Introduction to Business Marketing: Meaning and Scope, Differences between Industrial and Consumer Goods – Types of Organizational Customers - Demand for Industrial Goods - Business Market Segmentation, Targeting and Positioning - Role of CRM.

Module II: Organizational Buying: Factors Influencing Organizational Buying - Models of Buyer Behavior - Buying Centre Roles - Organizational Buying Process Stages – Buy Classes - Organizational Buying Practices - Enquiries and Tenders - Supplier Evaluation - Buyer Seller Relationship.

Module III: Role of Marketing in Product Development Process - Managing Industrial

Product Lines - Managing Across Product Life Cycle – Product Revitalization/Elimination Decisions – Characteristics of Pricing in B to B Market- Factors influencing Pricing - Pricing Methods and Strategies – Leasing.

Module IV: Industrial Channels of Distribution: Types of Distribution Systems - Choice of Channel Systems - Channel Partners - Managing Channel Conflicts - Distribution Logistics - Personal Selling - Sales Force Management - Post Sales Service - Customer Satisfaction and Evaluation.

Module V: Industrial Goods Promotion - Branding of Industrial Products – Creating Corporate Image - Industrial Advertising - Role of Internet in Business Market - Industrial Marketing Control.

References

1. Vitale & Giglierano, Business to Business Marketing Thomson South-Western

2. U C Mathur, Business to Business Marketing, New Age International Publishers

3. Robert R Reeder, Edward G. et al, Industrial Marketing, Prentice Hall of India

MM 03 - CONSUMER BEHAVIOUR

Module 1: Introduction to Consumer Behaviour: Nature and Importance of Consumer Behaviour, Application of Consumer Behaviour in Marketing - Factors influencing Consumer Behaviour - Consumer Research Process - Models of CB - Nicosia, Howard & Sheth, Engel-Kollat Blackwell Models - Levels of Consumer Decision Making - EPS,LPS,RRB.

Module II: Individual Determinants of Consumer Behaviour: Motivation: Needs/Motives & Goals, Dynamic Nature of Motivation, Arousal of Motives. Personality: Nature, Theories, Self concept, Psychographic and Life Style - Perception: Process, Consumer Imagery, Perceived Risk Learning: Principles, Theories - Attitude: Structural Model of Attitude, Attitude formation & Change.

Module III: Group Determinants of CB: Reference Group Influence: Types of Consumer Relevant Groups, Factors affecting Group Influence,

Application of Reference Group Concept - Family: Functions of Family, Family Decision Making, Family Life Cycle - Opinion Leadership and Personal Influence - Diffusion of Innovation: Adoption process, Diffusion process.

Module IV: Environmental Influences on CB: Social Class, Life Style Profile of Social

Class Application to CB, Social Class Mobility - Culture: Meaning, Characteristics, Factors affecting Culture, Role of Customs, Values and Beliefs in Consumer Behaviour, Sub-culture: Meaning, Sub-culture Division and Consumption Pattern in India, Types of Sub-cultures, Crosscultural Consumer Analysis: Similarities and Differences among People, Cross-cultural Marketing Problems in India, Strategies to Overcome Cross-cultural Problems.

Module V: Organisation and Consumers: Factors Influencing Organisational Buying Behaviour – Consumer and Marketer - Marketing Communication and Persuasion, Developing Persuasive Communication – Market Regulation – Customer Dissatisfactions – Consumer Protection Act.

References

1. David L. Loudon and Albert J Della Bitta, Consumer Behaviour, Tata McGraw Hill.

2. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer Behaviour, Pearson Education, India.

MM 04 - DIGITAL MARKETING

.

Module 1: Principles and Drivers of New Marketing Environment - Digital Media

Industry - Reaching Audience Through Digital Channels- Traditional and Digital Marketing - Introduction to Online Marketing Environment - Dotcom Evolution - Internet Relationships - Business in Modern Economy - Integrating E-Business to an Existing Business Model – Online Marketing Mix - Mobile Marketing - Digital Signage.

Module II: Purchase Behavior of Consumers in Digital Marketing Format - Online

Customer Expectations - Online B2C Buying Process - Online B2B Buying Behavior -Website Designing - Website Content - Forms of Search Engines – Working of Search Engines - Revenue Models in Search Engine Positioning – SEO - Display Advertising - Trends.

Module III: Product Attributes and Web Marketing Implications - Augmented Product

Concept - Customizing the Offering - Dimensions of Branding Online - Internet Pricing Influences - Price and Customer Value - Online Pricing Strategies and Tactics – Time-based Online Pricing - Personalized Pricing - Bundle Pricing.

Module IV: Internet Enabled Retailing - Turning Experience Goods into Search Goods

-Personalization through Mass Customization - Choice Assistance - Personalized Messaging - Selling through Online Intermediaries – Direct to Customer Interaction - Online Channel Design for B2C and B2B Marketing.

Module V: Integrating Online Communication into IMC Process - Online Advertising

– Email Marketing - Viral Marketing - Affiliate Marketing – Participatory Communication Networks - Social Media Communities – Consumer Engagement - Co-Created Content Management-Interactive Digital Networks - Customer – Led Marketing Campaigns- Legal and Ethical aspects related to Digital Marketing.

References:

1. Smith P R Chaffey Dave, E-Marketing Excellence: The Heart of E-Business,

Butterworth Heinemann, USA

2. Strauss Judy, E-Marketing, Prentice

MM 05 - INTEGRATED MARKETING COMMUNICATION

Module 1: Introduction to Integrated Marketing Communication (IMC) - IMC as an

Integral Part of Marketing – Buying Decision Process – Communication Response Hierarchy – Setting Communication Objectives: DAGMAR Approach -Budgeting for Marketing Communication.

Module II: Fundamentals of Advertising Campaigns - Brand Positioning through Advertising- Planning Process - The Creative Brief - Creating an Appeal - Strategic Approaches: Generic Approach – USP - Brand Image – Positioning - Public Service Advertising - Celebrity Endorsement - Elements of Print Advertisement - Scriptwriting for Radio and Television - Legal and Ethical aspects of Advertising- Kids Advertising.

Module III: Advertising Agencies – Roles – Types - In House Agencies - Direct

Response Agencies - Sales Promotion Agencies - PR Firms – Interactive Agencies –Advertising Agency Structure - Client Agency Relationship - Agency Selection - Agency Compensation.

Module IV: Promotion Tools: Sales Promotion - Trade Oriented Sales Promotion - Direct Marketing – PR – Publicity – Sponsorships – Merchandising – Van Promotions -Mobile Advertising – Word-of-Mouth -Village Fairs – Trade Shows - Exhibitions and Event Management – OOH - Transit Advertising - Personal Selling - World Wide Web Communications - Strategies for combining Advertisements and Promotional Tools for IMC.

Module V: Online Marketing Communication Process - Setting Online Communication Objectives - Online Advertising - Online Sales Promotion - Online PR - Direct Marketing through Internet. - Impact of Consumer Generated Communication - Virtual Community Influence on IMC.

References:

1. George E Belch & Michel E Belch, Advertising & Promotion and Integrating Marketing Communication Perspective Tata McGraw Hill.

2. Clow, Baach, Integrated Advertising Promotion and Marketing Communication, Pearson Education. India.

MM 06 - MARKETING RESEARCH

Module 1: Introduction, Definition, Need, Relevance and Scope of Marketing

Research, Types of Research - Qualitative and Quantitative Research, Steps in Research Proposal, Limitations – Cost & Time Constraints, Industrial Versus Consumer Marketing Research, Ethical Issues in Marketing Research. Marketing Research Organizations in India, Role of Information in Marketing Research, Use of Internet in Marketing Research.

Module II: Marketing Research Process, Research Problem Identification, Research

Objectives, Literature Review, Identification of Variables, Hypothesis Formulation, Research Design.

Module III: Sources of Data, Population and Sampling Frame, Sampling Concepts and

Methods, Units of Study, Measurement Scales, Methods of Data Collection, Data Collection Tools, Questionnaire Design, Interview Techniques, Survey Methods.

Module IV: Coding and Tabulation of Data, Data Presentation, Data Analysis

Techniques, Hypothesis Testing, Application of Software Packages for Data Analysis, Report Writing and Report Presentation: Steps in Report Writing, Documentation and Referencing, Interpretation of MR Reports. Case Studies in Marketing Research.

Module V: Applications of Marketing Research in Business: Market Segmentation

Studies, Market Potential Studies, New Product Research, Brand Positioning Research, Brand Perception Research, Brand Equity Research, Advertising Research, Consumer Behaviour Research, Pricing Research, Distribution Effectiveness Studies, Effectiveness of Promotions, Customer Satisfaction and Perception Studies.

References

1. G.C.Beri, Market Research, Pearson Education, New Delhi.

2. Naresh K. Malhotra, Marketing Research: An Applied Orientation, TMH, New

Delhi.

4. Cooper & Schindler, Marketing Research, Concept & Cases. Tata McG

HRM

HRM 01 - COMPENSATION MANAGEMENT

Module I Compensation: Concept, factors, Base and Supplementary Compensation, Wage and Salary, Wage Components - minimum wage, Fair wage, living wage, Wage Policy in India, Wage differentials, Wage Theories- Market Theories, Human Capital Theories, Bargaining Theories – Social Theories. Economic and Behavioural theories.

Module II Job Evaluation-nature and importance- methods, Computer aided job evaluation, Internal and external equity- Pay surveys.

Module III Pay structure-Types, Broad Banding, Performance Linked Compensation -

Types of Incentives , Bonus, Profit sharing ,Gain Sharing , stock options, Benefits and allowances-types, Executive and shop floor level rewards, Compensating Expatriates and knowledge workers.

Module IV Legal framework of Wage determination Welfare Legislations, Tax

Planning, Down sizing, VRS, gratuity, commutation, pension plans, Machinery for wage fixation – Wage Boards – Pay Commissions – Statutory Wage Fixation.

Module V Total Reward System, Components of pay, Pay structure for startup organisations Pay restructuring in Mergers and Acquisitions, alliances and turnarounds, Board room pay, Compensation management in public, private and emerging sectors, Emerging Issues in Compensation management-Future trends.

References:

1. Michael A. Armstrong and Helen Murlis, Reward Management: A Handbook of

Remuneration Strategy and Practice , London Kogan Page.

2. B D Singh, Compensation and Reward Management Excel Books. New Delhi.

3. Henderson, Compensation Management in a Knowledge Based World New

Pearson Education, New Delhi.

4. Bhattacharya, Compensation Management, Oxford Press.

5. Milkowich, Newman, Compensation, Tata Mcgraw Hill, New Delhi.

HRM 02 - COUNSELLING SKILLS FOR MANAGERS

Module I Introduction: Meaning, Functions and Type of Counselling, Goals of Counseling Emergence and Growth of Counseling Services; Approaches to counseling; Counseling Skills, Verbal & Non- Verbal communication, Listening Barriers, Counselor Qualities.

Module II Counseling process - Beginning, Developing and terminating a counseling relationship and follow up. Counseling Procedures, The Counseling Environment, Intake, Referral procedures, Guidelines for effective counseling.

Module III Counselor’s Attitude and Skills of Counseling; Counselors – Client Relationship, Understanding Client’s Behavior. Assessing Clients problems. Counseling Therapies- Insight Oriented Therapy. Behavior Therapy.

Module IV Selecting Counseling Strategies and Interventions – Changing Behaviour through Counseling In the Educational Settings, Special Areas in Counseling, Handling Situations of Strikes, Disputes Through Counseling.

Module V Special problems in counseling: Need of Counseling Cell in the Organization. Application of Counseling to Organizational situations with a focus on Performance counseling. Organizational Application of Counseling Skills in Change management, Downsizing, Mentoring and Team Management / Conflict Resolution.

References

1. S Narayan Rao, Counseling& guidance, Tata Mcgraw Hill, New Delhi.

2. Jeffrey A Kotter, Counseling theories and practices, Cengage Publishing, New

Delhi.

3. Robert C Carson, Abnormal psychology, Tata Mcgraw Hill, New Delhi.

HRM 03- HUMAN RESOURCE PLANNING

Module I Human Resource Planning ; Concept and Objectives - HRP at Micro and Macro levels ; HRP and Business plans - Different Approaches – Human Resource Planning Process; Demand and Supply Forecasting ; Different tools and techniques ; Labor wastage – Absenteeism and labor turn over .

Module II Job Analysis; Job Descriptions, Job Specification - Human Resource Inventory - Career Management; Career Planning, Career Paths, Career Anchors, Career Development.

Module III Recruitment: Recruitment Policy, Approaches, Sources of Recruitment,

Advertisements, Web Recruitment, The Employment Exchange (Compulsory Notification of Vacancies) Act, 1959. Selection: Concept and Process of Selection; Application blank, Weighted Application Blank, Resume, Resume Scanning Psychological Tests – definition ,Purpose, Characteristics and Developing Psychological Tests, Different Types of Tests – Attitude, Aptitude, Traits, Interpreting

Test Results, Reliability and Validity.

Module IV Selection, Interviewing ; Purpose; Types of Interviews ; Interview Techniques; Interviewing skills ; Advantages and Limitations of Interviews; Do’s and don’ts of selection Interviewing, Medical Checkups, Reference and back ground check, Choice of selection methods, assessment Centers, Reliability and validity of selection tools.

Module V Employment offers; service conditions, contract of employment, Psychological contract - Induction. Importance, Socializing the new employee, Different types of Socialization. Placement, Probation and Confirmation, Promotion and Transfer; Policies and Procedures, Retraining, Out placements, HR out Sourcing.

Reference

1. Gary Desler ,Human resource management , PHI.

2. D K Bhattacharya, Human Resource Planning –Excel Books.

3. Anne Anastasi,Susan urbina ,Psychological testing , PHI

4. Michael Armstrong ,Ann Cummins ,Sue Hastings, Willie Wood, Job Evaluation

;A guide to achieving equal pay, Kogan page, New Delhi.

HRM 04 - INDUSTRIAL RELATIONS

Module I Evolution Of Industrial Relations: Introduction-definition-nature-evolution of industrial relations-Evolution of IR in India-origin and development of IR-context and environment of IR.-concept and organization: aspects of IR-Three actors and their roles in IR: Approaches to IR-HR Relations approach-Gandhian approach-Marxian approach and Dunlop’s Systems approach. Social security and welfare legislations-concepts of social security-social security measures in India.

Module II The state and IR policies-evolution of IR policies-National Commission on Labour & IR policy(1969)-Grievance procedure-discipline- Labour courts-Collective bargaining: concept and development-future of IR in India. Industrial unrest in India-Industrial Disputes Act 1947-objects of the Act-Important definitions: Authorities under the Act-reference of disputessettlement- strike and lock-outs-Lay off-retrenchment-unfair labour practices-standing orders-service rules-misconduct-principles of natural justice-domestic enquiry-remedial counseling.

Module III Trade Unions; concept and objectives-Indian Trade Unions Act 1926- participative management-forms and levels of participation-Process of negotiation-prerequisites of a collective bargaining-employee empowerment. Tripartite and bipartite bodies-Joint management council- Conciliation machinery: -mediation-arbitration-adjudication.

Module IV Evolutions of Labour legislation in India- Social security and welfare legislations. Concept of social security: ILO and social security-social security measures in India; Workmen’s Compensation Act-1923, Employees State Insurance Act 1948, Employees Provident Fund and (Miscellaneous Provisions) Act 1952 Maternity benefit Act 1961, Payment of Gratuity Act 1972, Payment Bonus Act 1965.

Module V Welfare legislations: The Factories Act 1948-Plantation Labour Act 1951-

Contract Labour (Regulations and Abolitions Act-1970,Kerala Shops and Commercial Establishment Act 1960, Kerala Labour welfare fund Act 1975. Latest rules regarding Industrial relations in IT and ITEs industries. Functions of Labour department in Kerala officers under the Department and their duties and responsibilities.

References

1. C B Marmoria, Dynamics of Industrial Relations in India, Vikas Publishing, New

Delhi.

2. P C Tripathi, Personnel management and Industrial Relations, S Chand, New

Delhi.

3. P Subba Rao, Human Resources Management & I R, S Chand, New Delhi.

HRM 05- MANAGING OF INTERPERSONAL AND GROUP

PROCESS

Module I Intrapersonal process- Understanding human behaviour, Self concept, Perception, Attention, Distraction, Attitude, Occupational stress, Spill over and coping, Impression management.

Module II Memory process and types- Intelligence, Intelligence quotient – Emotions; Emotional intelligence, Emotional quotient.

Module III Interpersonal process – Transactional analysis & Johari window helping process, Practical applications, Interpersonal Communication and feedback, Interpersonal styles.

Module IV Group and intergroup process- Group formation and group process, Group Dynamics, Group cohesiveness – Team development and team functioning, Conflict collaboration and competition, Sensitivity training.

Module V Organizational process- An overview of major concepts on emerging trends-power, politics, authority, Integration and control, Organizational climate and culture, Organizational effectiveness.

Reference

1. VSP Rao, Organizational Behaviour: Excel Books.

2. Stephen.P.Robbins, Organizational Behaviour: Prentice Hall.

3. P.G. Aquinas, Organizational Behaviour: Concepts, Realities, Applications and

Challenges, Excel Books.

4. Clifford T Morgan, Richard A King, John R Weiz, John Schopler, Introduction

to Psychology; Tata McGraw Hill.

HRM 06 - MANAGING ORGANIZATIONAL CHANGE AND DEVELOPMENT

Module I Organizational Change: Meaning- Necessity for Change- Classification of change-factors affecting change-Model of Organizational change- Kurt Lewin Three Stage Model and Force Field Analysis- Systems theory, 7 Stage models, Burke-Litwin model, Porras and Robbortson. Change Agent-Role and Skills of a change Agent.HR Role as change agent, Resistance to Change and minimizing the resistance: Impact of change on Human Resources Planning; quality consciousness as an emerging catalyst for change.

Module II Organizational development –Concept and evolution-nature and characteristics- First order and second order Change -Foundations of Organizational Development: Conceptual frame work of OD –Action Research Model-Positive Model-John Kotter’s eight-stage process Model, Parralel learning structures- Process of organizational development -

Org.Diganosis .

Module III Human Process Interventions-T-group, process consultation, third party interventions, team building; organizational confrontation meeting, coaching and mentoring, role focused interventions. HRM Interventions- Performance Management & HRD.

Module IV Structural Interventions -Restructuring organization, BPR Vs TQM, employee involvement, work design. Strategic Interventions – Organisation and environment relationships, competitive and collaborative strategies, organization transformational strategies.

Module V Contemporary issues and applications – Organizational development in global context, organizational development in service sector, OD Practioners – role, competencies requirement, professional ethics and value and experiences; Trends in OD.

References

1. Cummings, Thomas G. and Christopher G. Worley, Organisation

Development and Change,Thomson Learning.

2. W Warner Bruke, Organizational Change:Theory and Practice,Sage

3. Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation Development Interventions and Strategies, response Books, New Delhi.

4. French, Wendell L. and Lecil H. Bell, Organisation Development, PHI, New

Delhi

FINANCE

FM 01 - BANK MANAGEMENT

Module 1 Evolution of Commercial Banks-Banking System-Structure of Commercial Bank-RBI Role & functions- Method of Credit Control-- Banking Regulation ACT –Recent trends in Indian Banking Sector.

Module II Functions of Commercial Banks- Agency Services –General utility services-Credit Creation- Banker–Customer Relationship-Bankers as a trustee & an Agent-Appropriation of Payment- Right of Lien &Set off– Garnishee Order-Law of Limitation.

Module III Banking Technology; Electronic Banking-Core Banking –Distribution Channels- Remittance Facilities &Clearing System-Online Banking- Electronic Fund Transfer System- RTGS, SWIFT.

Module IV Evaluating Banking Performance –ROE Model- CAMEL Rating-GAAP

Probability Analysis- Balance Score Card-Asset Liability Management- NPA- BASEL Norms.

Module V International Banking- Types-Offshore Banking- Bank for International

Settlement (BIS)-London Inter Bank Offered Rate (LIBOR) –Bank Accounts- NOSTRO,VOSTRO,LORO, Indian Rupee & Foreign Currency Accounts- EXIM Bank – Facilities to Exporters & Importers.

References:

1. IIB& F, Central Bank Management, McMillan Publishers.

2. Institute of Banking & Finance, Principles and Practice of Banking, McMillan

publishers, New Delhi.

3. Muraleedharan D, Modern Banking-Theory and Practice’, PHI Learning Pvt. Ltd.

4. Shekhar K C & Lekshmy Shekar, Banking Theory and Practice,, Vikas

Publication House, New Delhi.

FM 02- FINANCIAL DERIVATIVES AND RISK MANAGEMENT

Module 1 Sources and Types of business risk –Implications of business risk-risk

perception of individuals and institutions-Alternatives for managing financial risk –diversification –reinsurance –contingency contracts- Derivatives in the Indian Context – Trading infrastructure.

Module II Risk Management using derivatives- Forwards and Futures –Commodity

Futures- Financial Derivatives- Stock Futures and Index Futures – Interest Rate Futures – Currency Futures –Designing Futures Contracts – Hedging Positions in Futures.

40

Module III Stock options – Basic Properties of Options –Stock and Index Options

Valuation–Sensitivity of Option Prices - Binomial Option Pricing – Black and Scholes Option Pricing using Black and Scholes Formula-Trading strategies using options –Hedging Positions in Options - Synthetic options

and portfolio insurance.

Module IV Interest rate swaps; forward rate agreements and interest rate futures.

Module V Accounting and Administration of Derivatives - Regulation of derivatives activity.

References:

1. John C Hull “Fundamentals of Futures and Options Markets,” Pearson,

seventh edition.

2. Elton Edwin J and Gruber Martin J, Modern Portfolio Theory and Investment

Analysis, John Wiley & Sons,

3. Russel Fuller , Modern Investments and Security Analysis, McGraw Hill.

FM 03- INSURANCE SERVICES

Module 1 Concept of risk- risk identification and evaluation- risk management techniques- risk avoidance- loss control- risk retention-risk transfer, the nature of insurance- principle of insurance contract- requirements of an insurance contract.

Module II Life, health and income insurance - types of life insurance- life insurance contract provisions- loss of health – health insurance policiesdisability income insurance- annuity scheme- pension schemesstructure and characteristics.

Module III Property and liability loss exposure – types of loss exposure- direct and indirect losses- liability damages- civil and criminal law provisions.

Module IV Accounts of insurance companies- Valuation balance sheet-

Insurance claims- Fire- consequential loss (fire).

Module V Market structure of insurance services- functions of insurersreinsurance

– types of insures- channels of distribution of insurance services- regulation of insurance services-IRDA – Role, duties and powers- liberalisation of insurance services in India.

References:

1. George E. Rejda, Principles of Risk Management and Insurance, Pearson Education.

2. Harold D Skipper, W. Jean Kwon- Risk Management and Insurance- Perspectives

in a Global Economy, Blackwell Publishing.

3. M N Mishra, S B Mishra- Insurance Principles and Practice- S Chand.

Publishing, New Delhi.

.

FM 04- INTERNATIONAL FINANCIAL MANAGEMENT

Module 1 Introduction – Significance of Foreign Exchange Rate- Growing importance of International Finance – Introduction to foreign exchange markets – Exchange rate determinants – Supply and Demand Factors.

Module II International Financial System - Exchange rate systems in the world – Role of IMF and World Bank – Impact of regional economic integrations– Global integration of economic systems and exchange rate issues relating to Developing countries.

Module III International Financial Markets- Major international financial markets –

Euro banking and Euro currency market – American and Japanese capital markets.

Module IV International Financing- Modes of International equity financing –

Depository receipts – Issue Mechanisms – International credit instruments – Euro bonds and Notes – International credit syndication mechanism – Recent developments in the Euro Market – Risk factors in International finance.

Module V International Investing-Capital budgeting for international investment – FDI – International portfolio investing – Opportunities and challenges.

References:

1. Levi Maurice D, International Finance, McGraw Hill, India.

2. Apte P.G., International Financial Management, Tata McGraw Hill, New Delhi.

3. Pilbeam Keith, International Finance, McMillan Press, India.

4. Madura Jeff , International Financial Management, Thompson, India

FM 05- MANAGEMENT OF FINANCIAL SERVICES

Module 1 Overview of Financial services sector – Characteristics of Financial services – role of financial services sector in the Economy – Institutional Framework of Indian financial system- Role and Functions of NBFCs, RBI guidelines on NBFCs.

Module II Merchant banking: functions of merchant bankers – SEBI guidelines on merchant bankers. Leasing-Types: Hire purchase.

Module III Factoring: concept, mechanism, types of factoring, benefits and functions of factoring – factoring Vs Forfeiting, Factoring Vs Bills Discounting – Factoring; International and Indian scenario. Depositories – mechanism and functions – credit cards and retail financing.

Module IV Mutual funds: concept – functions – types of funds – constitution of mutual funds – SEBI regulation of AMCs – Evaluating mutual fund performance. Asset securitisation.

Module V Credit rating: features and advantages – credit rating process. Venture capital: meaning – origin and growth of venture capital – stages of venture capital financing – venture capital industry in

India.

References:

1. Shanmugham R, Financial Services, Wiley India Pvt. Ltd., New Delhi, 2010.

2. Khan M.Y., Financial Service, Tata McGraw Hill Publication Limited, New

Delhi.

3. Bhole L.M and Jitendra Mahakud,, Financial Institutions and Markets: Structure,

Growth and Innovations, Tata McGraw Hill Publication Limited, New Delhi.

4. Dr. Roshna Varghese & Dr. K. Sreeranganadhan, Corporate Disclosure by Indian

Companies, Serals Publications, New Delhi.

FM 06- MANAGEMENT ACCOUNTING AND COTROL SYSTEMS

Module 1 Relationship between Strategy and Management Accounting – Role of cost and management accounting in strategy formulation and performance measurement –Management accounting and strategic cost management: Indian perspective – Application of new management accounting techniques in the current business environment –Techniques for profit improvement and cost reduction.

Module II Activity Based Costing – Implementing ABC – Activity Based Budgeting – Customer Profitability Analysis.

Module III Target Costing –JIT –– Quality Costing - Life Cycle costing –Total Cost Maturity Model of Confederation of Indian Industry for improving cost competiveness of Indian industry.

Module IV Pricing Strategies - Product pricing and Transfer Pricing – Methods of Transfer pricing -Value Chain Analysis.

Module V Performance Measurement Systems – The Balanced Score Card – Key Performance Indices and Critical Success Factors.

References:

1. Robert Anthony and Vijay Govindarajan, Management Control System, Tata

McGraw Hill Publishing. India

2. Norman .B Macintosh,Paolo Quattrone, Management Accounting and Control Systems, John Wiley and Sons, New Delhi.

3. John K Shank & Vijay Govidarajan, Strategic Cost Management - The new Tool for Competitive Advantage, Free Press

4. Robert S Kaplan and David P Norton, “Balance Score Card – Translating Strategy into Action”, Harvard Business Press, New Delhi.