SYLLABUS – MBA
(EFFECTIVE FROM 2015 ACADEMIC YEAR ONWARDS)
CCO1 PRINCIPLES OF MANAGEMENT
MODULE 1 : Introduction to Management
Definitions - Managerial Effectiveness &
Efficiency - Levels of Management and
Skills – Managerial roles – Evolution of Management Thought – Functional Areas
of Management – Management Process – Management and administration, Pedigree of
Management, Management as a Profession.
MODULE II:
Planning and Decision Making
Nature & Importance of planning – Types of
Planning – Steps in Planning with Illustration – Prerequisites of Planning - Limitations - MBO – Process, Hierarchy of
Plans, Principles of Planning.
Decision Making – Programmed & Non – Programmed
Decisions – Decision Making Process, Techniques, forecasting, Conditions of
Risk, Uncertainty – Group Decision Making.
MODULE III:
Organising
Organizing – Formal and Informal Organisation,
Organising Process – Bases of Departmentation, Decentralisation – Span of
management – Authority and Power – Delegation of Authority – Line and Staff
Relationships, functional, Project and Matrix Structures – Centralization Vs
Decentralization, Modern Organisations; Learning, Net working and Virtual
Organisations – Principles in Organising.
MODULE IV:
Staffing, Motivation, Leading & Communication
An overview of Staffing Function – Staffing Process
Motivation – motives, motivators, Motivational
Theories
Leadership – Elements of Leadership, Leadership
Styles, Traditional and Modern theories
Communication – Communication process and barriers
in Communication
Principles of Motivation, Leadership and
Communication
MODULE V:
Controlling, Co-ordination and Emerging Trends in Management
Controlling – Importance – Levels of Control –
Control Process – Different types of Control – Effective Controlling – Control
techniques – Co-ordination – Principles of Control and Co-ordination
Management of Creativity & Innovation – The
Creative Process – Knowledge Management – An
overview – Business Process Re engineering –
References:
1. Koontz, H & Heinz, W (2013). Tata McGraw Hill
Publications
2. Stoner, J.F., Freeman, E.R., & Gilbert, D.R.
(2012). Management (6th
ed.). Pearson Publications
3. Samuel C, Certo and Tervis Certo, Modern
management : Concepts and skills, Pearson Publications
4. Andrew J Dubrin, Essentials of Management,
Thomson Southwestern, 9th
edition, 2012.
5. Stephen P Robbins, David A.De Cenzo and Mary
Coulter, Fundamentals of management, Prentice Hall of India, 2012.
CC 02 -
MANAGERIAL COMMUNICATION
Module
1
Principles of communication
– Types of communication – Methods and media of
communication
– Process of communication – Barriers to communication – Strategies for
improving communication effectiveness.
Module
II
Organizational
Communication – Principles of effective organisational communication –
Causes of poor
organizational communication – Types of organisational communication
– Grapevine
communication – Communication for inter personal influences – Effective
leadership
communication – Cross culture communication, Crisis Communication.
Module
III
Verbal and non
verbal communication in business – Public speaking skills – Business
presentations
– Role of audio visual aids and computers in oral presentations –
Interviewing –
art of negotiation – Listening skills – Mannerisms – Body language.
Technology and
communication- Video conferencing
Module
IV
Written
Communication – Structures and methods of written communication – writing
process
–letter for different kinds of situations – Enquiries – Customers’ complaints –
Collection
letters – Sales promotion letters – Memoranda – Directives and instructions –
Notices –
Reports – Memos – Agendas – Proposals – Minutes – Professional papers –
Agreement
documents – Press releases – Preparation of resumes.
Module
V
Conducting meetings
– Procedure – Preparing agenda , minutes and resolutions –
Conducting
seminars and conferences – Group discussion – Drafting speech – Report
writing –
Structure of reports – Long and short reports – Formal and informal reports –
Technical
reports – Norms for including Exhibits and Appendices.
References
1.
Raymond V Lesikar et. Al., Business
Communication – Marketing connections in
a
digital world, TMH, New Delhi.
2. Herta A
Murphy & Charles E Pick , Effective Business
Communication, TMH,
New Delhi.
CC 03- MANAGERIAL
ECONOMICS
Module
I
Introduction:
Basic economic problems – Economic System – Micro and Macro
economics –
Managerial economics – Nature and scope – Fundamental concepts of
Managerial
economics – Incremental concept, Discounting concept, Opportunity cost
concept, Time
concept, Equi-marginal concept – Business Decision making – Certainty,
Risk and
Uncertainty – Applications of economics in managerial decision making.
Module
II
Demand
Analysis: Demand – Demand
function – Demand distinctions – Elasticity of
Demand –
Different types of elasticity – Applications – Measurement of Elasticity.
Demand
forecasting – Techniques. Utility – Equilibrium of the consumer using cardinal
and ordinal
utility (Indifference curves) – Income effect and substitution effect.
Module
III
Supply: Theory
of Production – Production function – Laws of Returns – Economies of
scale and
Economies of scope – Isoquants – Best Production possibility – Cost Analysis –
Cost concepts – Short run and long run cost curves – Managerial uses of Long
run cost curves – Revenue Analysis – Revenue curves.
Module
IV
Market:
Definition – Classification of Markets – Importance of understanding market
structure –
Different types of market based on competition – Perfect and Imperfect
competition –
Monopoly – Price and output determination under perfect competition,
monopoly,
monopolistic competition and oligopoly – Kinked Demand curve – Monopoly
price
discrimination and its conditions – Non Price competition.
Module
V
Instruments of
Macro Economic Policy: Circular Flow of Income –
National Income –
Concepts of
National Income – Methods of measuring National Income – Product
Approach,
Income Approach and Expenditure Approach – Business Cycle – Inflation and
Deflation –
Fiscal Policy – Budget Deficit and Debt – Government Budgetary Policy –
Monetary
Policy – Instruments of Monetary Policy – Balance of Payment.
References
1. P.L. Mehta
– Managerial Economics Analysis, Problems and Cases –
Sultan
Chand &
Sons, New Delhi.
2. V.L. Mote –
Managerial Economics – Tata McGraw Hill, India, New Delhi.
3. K.K. Dewett
– Modern Economic Theory: Micro and Macro Analysis –
Orient
Book
Distributors, New Delhi.
CC 04- ACCOUNTING
FOR MANAGEMENT
Module
I
Meaning ,
Definition and needs of accounting business decisions : Forms of accounting
and users of
accounting information - Framework of accounting postulates - principles -
conventions
-concepts -procedures methods etc. accounting equations and types of
accounts -rule
of recording business transactions.
Module
II
Preparation of
basic accounts – journal to trial balance, income statement- position
statements-
(P&L A/C and Balance Sheet) and adjustment entries.
Module
III
Ratio Analysis
-its meaning and uses - study of liquidity ratios and leverage ratios - Study
of
profitability ratios and activity ratios -Meaning - uses and preparation of
functions
flow
statements -meaning, uses and preparation of cash flow statements.
Module
IV
Costing as an
aid to management- presentation of various costs in proper format -
marginal
costing and absorption costing- cost volume profit analysis- its assumption and
calculation-
managerial uses of break even analysis; activity based costing- Budgetary
control.
Module
V
Meaning and
uses of standard costing-procedure of setting standards- variance analysisone
way and two way analysis of variance- overall cost variance- material
variancelabour variance and overhead variance- material price variance-
material usage variancematerial yield variance- material mix variance-labour
cost and time variance- labour mix and yield variance - overhead volume and
expenditure variance –responsibility accounting and report writing.
References
1.
M.N.Arora, Accounting for Management, Himalaya
Publishing House, New
Delhi.
2.
Colin Drury, Management and Cost
accounting, Cengage Learning , New Delhi.
3.
S N Maheswari, and S K Maheswari, Advanced
Accountancy, Vikas Publishing
House, New
Delhi.
4.
Dearden J and Bhattacharya S K , Accounting
for Management – Text and cases ,
Vikas
Publishing House, New Delhi.
CC 05 QUANTITATIVE
METHODS FOR MANAGERS
MODULE I
Matrices – Types – Addition – Subtraction –
Multiplication – Inverse – Determinant and solving systems of equations –
Matrix Method & Determinant Method.
MODULE II
Probability – Basics Probability concepts –
Addition and multiplication Theorems of
Probability, Marginal, Joint and Conditional Probability – Baye’s theorem and
its business applications.
Probability distributions – Random variable –
Expected value – Binomial, Poisson, Normal distributions – Business
applications.
MODULE III
Hypothesis – Confidence level & Significance
level – types of errors – Parametric tests – Tests involving one population
mean and two population means and proportions – Z test – t test.
MODULE IV
Correlation – Types – Karl Pearson’s correlation
coefficient – Spearman’s Rank correlation coefficient – Coefficient of
Determination.
Regression –
Line of best fit – Least square method – Regression lines – Business
applications
MODULE V
Business forecasting – Time Series analysis –
Components – Types – Seasonal – Trend – irregular – cyclic. Methods – Straight line – semi average –
Application of Time series in Business forecasting.
Concept – Types – Price – Quantity – value – Fishers
Index number. Business applications of
Index Numbers.
References:
1. Levin, Richard I, Rubin David S, Statistics for
Management, Prentice Hall India.
2. Sharma J K, Business Statistics, Pearson
Publication.
3. Naval Bajpai, Business Statistics Darling
Kindersely (I) Pvt.Ltd.,
4. Sanchetti, D.C.Kapor, V.K,Business Mathematics:
Sultan Chand & Sons,
New Delhi.
CC06- LEGAL
ENVIRONMENT OF BUSINESS
Module
I
Introduction –
Sources of law and interpretation of law – Classification of Law-Principles
of natural
justice – History of Indian judicial system.
Module
II
Law of
contract – Essential features of contract-offer-acceptance-consideration ---
Different
types contract - Performance of contract- Discharge of contract – Breach of
contract,
Damages-Indemnity and Guarantee.
Module
III
Negotiable
Instruments Act- 1881-cheques – Bills of Exchange – Promissory
Notes -
Definitions and Characteristics of Negotiable Instruments – Dishonor and
Discharge of
Negotiable Instruments- Latest laws relating to Negotiable
Instruments.
Sale of goods
Act-1930-Conditions , Warranty, Agreement to sell.
Module
IV
Company Law
–Types of companies – Incorporation – Memorandum - Articles of
Association –
Prospectus . Winding up of companies – Types.
Module
V
Consumer
Protection Act 1986 – Consumer Redressal Mechanisms- Foreign Exchange
Management Act
-1999- Objectives and Features - Cyber laws –Intellectual Property
Rights.
Patents, Trademarks, Designs, - implications on business.
References
1. Dr.Avathar
Sing, Company law,
Eastern book Company, New Delhi.
2. A.K.
Majundar and Dr. G.K.Kapoor, Company Law &
Practice,s Sultan Chand
& Sons,
New Delhi.
3. B.S.Moshal,
Mercantile Law, Ane Books, New
Delhi.
CC07-
COMPUTER APPLICATION IN BUSINESS
Module
I
Introduction
to Computers: Hardware - Software - Systems Software, Application.
Software and
Packages - Introduction to Embedded Software– Computer Architecture .
Fundamentals
of Operating Systems- Windows & Linux.
Module
II
Operating
systems- Windows – MS Office- Text processing using word- Functions. MSExcel -
, Graphs, Basic statistical formulae using MS Excel , MS-Power Point –Creating Effective
Presentations.
Module
III
Microsoft
Access - Introduction to DBMS concepts, Creating a Database. Database
functions –
Database creation – Sorting, Indexing and report- Programming using
software.
Applications of computers in documentation, Preparation and making reports,
Preparation of
questionnaires, presentations, Tables Charts and graphs.
Module
IV
Data
Communication and Computer networks. LAN and WAN- Communication through
computer
networks- Security, Analog & Digital Signals, Bandwidth, Network Topology,
Packet
Transmission.
Module
V
World Wide Web
and Business Community, Internet, E- Mail with TCP/IP. ERP
fundamentals-
Introduction to SAP.
References
1. Leon &
Leon Introduction to Computers,
Vikas publishing House, New Delhi.
2. June
Jamrich Parsons, Computer Concepts,
Thomson Learning, New Delhi.
3. Comer , Computer
networks and Internet, Pearson Education, New Delhi.
4. White,
Data Communications & Computers Network, Thomson
Learning, New Delhi.
CC 08 ORGANIZATIONAL BEHAVIOUR
MOULE I: Introduction of Organisational Behavior and
Individual Behaviors
Definitions of
OB – Nature & Scope – Importance of OB in modern organizations –
Organizational Behavior Models
Individual
behaviours:- Personality, Belief, Values, Attitudes, Perception, Attribution
and Learning, Theories of Personality, Perception, Attitude and Learning
MODULE II:
Motivation
Theories of Motivation; Application of Motivation at
work place; QWL, Job Enlargement, Job Enrichment, Job Rotation, Job
re-engineering; Motivation, Job Satisfaction and Morale
MODULE III:
Leadership & Power
Leader vs. Manager, Leadership Styles, Concepts and
Theories – Trait, Behavioural and Situational; Transactional and
Transformational Leadership; Leadership Effectiveness; Tools for measuring
Leadership; Power; Sources of Power.
MODULE IV: Group
Behavior
Group Formation and Development; Group Dynamics;
Team Building, Structure of Groups; Group Efficiency; Group Norms;
Cohensiveness; Group Effectiveness; Group Decision Techniques; Application of
Fundamental Interpersonal Relations Orientation – (FIRO-B); Kinesics-Body
Language.
MODULE V:
Culture, Stress, Change, Development, Conflict and E.Q
Creating and Sustaining Organisational Culture;
Organisational Change; Resistance to Change, Managing Change; Work Stress;
Sources and Consequences, Organisational Role Stress; Emotional Intelligence
& EQ; Conflict; T.A & Johari Window; Organisational Change; Resistance
to Change; Managing Change; Work Stress; Sources and Consequences;
Organisational Role Stress; Emotional Intelligence & EQ; Conflict; T.A
& Johari Window; Organisational Development.
References:
1. Fred Luthans, Organisational
Behaviour, New York, McGraw Hill, 2011.
2. A.F Stoner and Charles Wenkel,
Management, Prentice Hall of India, New Delhi, 2010
3. Stephen P. Robins, Organisational
Behaviour, Pearson Education, 2011
4. Uday Pareek and Sushama
Khanna, Understanding Organisational Behaviour, Oxford University, New Delhi,
2011
5. David Keith, Human Behaviour
at Work, McGraw Hills, 2002
6. Danial C. Fieldman and Hugh
Arnold, Managing Individual and Group Behaviour in Organisational, McGraw
Hills, 2010.
7. Edwin Gerlof, Organisational
Theory and Design, McGraw Hills, 2011
8. Porter LW, Lawler EE &
Hackman R, Organisational Behaviour, McGraw Hills, 1988
9. Subha Rao P., Organisational Behaviour,
Himalaya Publishing House, Mumbai, 2010
10. Robert Kreitener and Angelo
Kinieki, Organisational Behaviour, Tata McGraw Hill, New Delhi, 2008
11. Mc Shane & Von Glinov,
Organisational Behaviour, 5th Edition, Tata McGraw Hill, 2011
CC09
-FINANCIAL MANAGEMENT
Module
I
Financial
Management - Scope - Role of Financial Management in Business-Time value
of money-Risk
and Return- Risk diversification.
Module
II
Long-term investment
decisions – Capital budgeting, Different techniques –Traditional
and modern
methods (DCF method) – Capital Rationing – Risk Analysis in Capital
budgeting – An
overview of Cost of Capital.
Module
III
Financing
decisions – Operating, Financial and combined leverage – Capital Structure –
Meaning and
importance- Theories of capital structure – Net income, Net operating
income and MM
approach (Hypothesis).
Module
IV
Dividend
decisions – Dividend policy (Walter Gordon and MM approach) – Types of
Dividend-
Legal and Procedural aspects of payment of Dividend.
Module
V
An overview of
Working Capital Management – Inventory, Cash and Receivable
management and
Management of surplus – Working Capital Financing and Long term
Financing,
Current Liabilities Management – size and sources- Money Market – Banks – Regulation
of Working Capital Finance in India.
References
1. Van Horne
James, Financial Management Policy, Prentice
Hall India
2. I M Panday,
Financial Management, Vikas Publications,
New
Delhi.
3. Prasanna
Chandra, Financial Management,
Tata Mc Graw Hill, New Delhi.
4. Khan M
Y& Jain P K, Financial Management, Tata
Mc Graw Hill, New Delhi.
5. Lawerence J
Gitman, Principles of Managerial Finance,
Pearson Education
limited. New
Delhi.
6. James C Vanhorne,
John M Wachowicz Jr, Fundamentals of Financial
Management,
Pearson Education Limited, New Delhi.
CC10-
MARKETING MANAGEMENT
Module
I
Marketing –
Nature and scope- Marketing as the central function of an organization-
Evolution of
Marketing- Marketing as Creating, Communicating and Delivering –Value-
Value chain –
Customer satisfaction as the end of the value chain- Marketing
Environment –
Internal and External environment- Marketing Research- Marketing
Information
System.
Module
II
Strategic
Marketing Planning-Elements of Marketing Plan- Buyer Behavior – Consumer
buying
decision process- Consumer adoption process- Organizational Buying – Process,
Market
segmentation- Targeting- Positioning- Identifying and analyzing competitors-
Designing
competitive strategies -for leaders, challengers, followers.
Module
III
Concept of
Product- Classification of products- Goods Vs Services- Major product
decisions-Product
line and Product mix- An overview of Brand Management- Packaging
and Labeling-
Product life cycle- New product development- Pricing- Factors affecting
Price
Determination- Pricing Policies and Strategies.
Module
IV
Marketing
Channels – Functions and Flows- Channel Design, Channel Management-
Selection-
Training- Motivation and Evaluation of channel members- Retailing and
Wholesaling-Teleshopping
– Shopping through Internet.
Integrated
Marketing Communication Process and Mix-Advertising- Personal selling-
Direct
Marketing- Sales Promotion, Publicity and Public Relations – Comparative
advantages and
disadvantages-Managing the Sales Force .
Module
V
Marketing
Controls – Tools and Techniques of Marketing Control- Marketing of
Services-Industrial
Marketing- Marketing Challenges in the Globalized era- Green
Marketing-
Consumerism- Rural Marketing in India- Recent trends – Mobile Marketing
and other
Digital forms like Video platforms, Review sites in Internet.
References
1. Kotler
Philip & Keller Kevin, Marketing Management,
Pearson Education, India
2. Czinkota
Micheal. R & Ronkainen IIkka. International Marketing,
Cengage
Learning.
3. Ramaswamy
V.S & Namakumari. S Marketing Management – Global
Perspective,
Indian Context, , MacMillan.
4. Kotler
Philip, Keller Kevin, Koshy Abraham & Jha Mithileshwar Marketing
Management
– A South Asian Perspective, Pearson Education.
CC11-
HUMAN RESOURCE MANAGEMENT
Module
I
Introduction
to Human Resource Management-Importance-Scope and Objectives.
Evolution.
Line and Staff aspects of HRM, Line managers Human Resource duties.
New approaches
to organising HR. Strategic Human Resources Management, Strategic
HRM tools.
Module
II
Job analysis:
Methods for collecting Job Analysis Information, Writing Job Description&
Job
Specification. Human Resource Planning and Recruiting: The Recruitment and
Selection
process- Planning and Forecasting, Internal and External sources of candidates,
Managing HR in
challenging times
Employee
Testing and Selection: Basic testing concepts, Types of Tests. Interview:
Process and
Types, Guidelines for Interviews
Module
III
Orientation,
The Training Process, Training Needs Analysis, Training Techniques- On -
the-Job &
Off-the -Job Training Methods, OJT Process , Training Evaluation.
Management
Development Programs : Case Study and other Modern Training Method .
Performance
Management & Appraisal: Process and Techniques. Career Planning and
Management
Concepts.
Module
IV
Establishing
Pay Rates: Steps, Job Evaluation. Wage and Salary administration- Steps
and factors
affecting, Incentives
Benefits and
services: Statutory Benefits - Non-statutory Benefits - Insurance Benefits -
Retirement
Benefits, Flexible Benefits Programs. QWL
Module
IV
Industrial
relations: Significance, Objectives, Approaches. Industrial Disputes- Causes,
Forms,
Preventive Machinery.
Collective
Bargaining: Basic Concepts . Trade unions: Definition, Objectives, Functions
21
Social
Security in India, Employee welfare, Grievance Handling and Discipline-Sources
and forms of
Grievances -Grievance Procedure, Disciplinary Procedure.
References
1. Gary
Dessler & Biju Varkkey, Human Resource Management,
Pearson.
2. VSP Rao, Human
Resource Management: Text and cases, , Excel Books, New
Delhi.
3. Mizra S.
Saiyadain, Human Resources Management,
4th Ed, Tata McGraw Hill.
4. Raymond
Noe, Employee Training and Development,
Tata McGraw Hill.
5. K .
Aswathappa, Human Resource Management- Text & Cases,
Tata McGraw
Hill.
6. Wayne
Mondy, Human Resource Management,
Pearson, India.
7. Joe
Martocchio, Strategic Compensation: A Human Resource
Management
Approach,
Pearson, India.
CC12-
OPERATIONS MANAGEMENT
Module
I
Introduction
to Production and Operations Functions, Interaction of Operations
Management
with other functional areas of Management – Manufacturing and Non
Manufacturing
operations and their Classifications – Operations Strategy as a part of
Corporate
Strategy – Operations Planning and Control – Operations Forecasting:
Forecasting
methods.
Module
II
Facility
Locations – Cost competition and Hidden factors – Steps in location selection –
Types of
Manufacturing Systems and Layout – Facility Layouts – Layouts by Products
and Process –
Life balancing – Design of Operations Systems : Aggregate planning and
Master
Scheduling, MRP, CRP. Material Handling: Principles, Equipments for Materials
Handling.
Module
III
Work study,
Time and Method study: Definition – Importance – Aims and Procedures –
Implications
on Productivity – Work measurement – Work sampling – Work
environment –
Industrial safety – Value analysis.
Module
IV
Materials
Management – Functions – Material planning and Budgeting – Value
Analysis -
Purchase functions and Procedure - Inventory control – Types of Inventory
– Safety stock
– Inventory Control Systems – Perpetual – Periodic – JIT –
KANBAN.
Managing
Vendors; Vendor Analysis, Rating and Selection – Procedure and Criterions.
Module
V
Maintenance
Management Function – Types of Maintenance – Total Productive
Maintenance
(TPM). Statistical Quality Control (SQC). Cost of Quality (COQ). ISO
9000
certification. Total Quality Management.
References
1. Everest E
Adam, Ebert – Production and Operations Management –
PHI –
publication,
India
2. Joseph G
Monks – Operations Management (Theory and Problems )
–McGraw
Hill Intl.
3. Chase,
Aquilano, Jacobs Production and Operations Management,
Tata McGraw
Hill.
CC13-
ENVIRONMENTAL MANAGEMNT
Module
I
Environment: Components
of environment: Lithosphere, Hydrosphere , Atmosphere,
Biosphere,
Ecology , Eco- system : Components – Biotic and abiotic components ,
Biodiversity : Definition, Principles, Bio-diversity in India.
Module
II
Natural
resources and Energy management: Depletion of natural resources, Fossil fuels, Energy
sources: Conventional sources, Renewable sources, Energy Management:
Definition,
Energy management techniques, Energy Audit, Population growth, Global
Warming, Ozone
depletion, Carbon credit, Climate change.
Module
III
Implementation
Impact of Industrial and Business activities on the Environment,
Environmental
Degradation, Industrial Pollution – Types and Impacts, Managing
Industrial
Pollution, Waste Management, Developing Recycling Technologies.
Module
IV
Sustainable
Development: Definition, Elements, Indicators, Principles, Guidelines for
sustainable
development, Concern for environment: Eco-friendly manufacturing,
Packaging ,
Green marketing, Green funding , Institutional support for establishing and
maintaining
Environment Friendly Business.
Module
V
Environment
Impact Assessment, Environmental Audit, Environment Management
System,
Environmental Legislations, ISO 14000, Governmental Institutions for
Environmental
Management.
References
1. Bala
Krishnamurthy, Environmental Management: Text and Cases,
PHI.
2. Arindita
Basak, Environmental Studies,
Pearson Education.
3. Kaushik,
Anubha, Environmental Studies, New Age International.
4. Betz,
Fredrick, Managing Technology, Prentice
Hall, Englewood cliffs, New
Jersey.
5. Rohatgi,
P.K, Rohatgi K and Bowonder. B , , Technological
Forcasting, Tata Mc
CC14-
OPERATIONS RESEARCH
Module
I
Introduction
to Operations Research, Evolution of the field , Scope, Merits and
Limitations – Concept
of Optimization – Decision making through Operation Research –
Nature and
significance of operations research – Models and Modeling in OR – General
methods for
solving OR models – Methodology of OR, Application and Scope of OR –
Basic OR
models.
Module
II
Programming
techniques – Linear programming and applications – Linear programming
Graphical
methods- Simplex methods , Maximization problems – Minimization problems
and Problems
involving Artificial Variables – Concepts of Duality – Sensitvity analysis.
Module
III
Transportation
problem – Transportation algorithms – North West corner method
(NWCM) – Least
Cost Method (LCM) – Vogels Approximation Method ( VAM) – Modi
method –
Degeneracy in transportation problem.
Module
IV
Assignment
problem – Solution methods of assignment problem - Network Analysis,
PERT and CPM,
Time estimation, Critical Path , Basic Concepts of Crashing , Resource
leveling,
Resource Smoothing, Familiarization with Project Management Software
Packages.
Module
V
Inventory and waiting
line models – Inventory control – Deterministic models – Queuing
models –
Simulation – Monte – Carlo simulation.
References
1. Hamdy A
Taha, An Introduction to Operations Research,
Prentice Hall, ,
2. Ronald L.
Rardin, Optimization in Operations Research,
Pearson Education, India
3. Dr. J.K.
Sharma, Operations Research –Macmillan
India Ltd.
CC15-
RESEARCH METHODOLOGY
MODULE I
Nature and Scope of
research – Role of research in decision making – Value & Cost of Information – Business Research Proposal –
Contents – Research Process with an
Illustration – Types of Research – An overview – Qualitative Vs
Quantitative Approach.
MODULE II
Research Design: Meaning – Types of
Research Designs – Explanatory, Descriptive
& Casual Designs – Fundamentals of
Sampling – Sample Design – Determination of
Sample Size – Probability and Non Probability Sample designs – Sampling
& Non
Sampling Error
MODULE III
Data Collection – Primary & Secondary
Data – Methods and Instruments of Data
Collection – Reliability & Validity –
Designing the Questionnaire – Factors to be
considered – Measurement Scales – Administration of Surveys
MODULE IV
Formulation of Hypothesis – Errors – Significance Level –
Parametric & Non – Parametric Tests – Chi-square & ANOVA –
Multi-Variate Statistical Techniques – Factor Analysis – Multiple Regression –
Cluster Analysis (Concepts) – Data Entry & Analysis using SPSS
MODULE V
Contents in Research Report – Different Types of Report –
Qualitative Research Methods – Case Study Method, Content Analysis, Focus
group, Projective Techniques, Depth Interview – Research Applications in
Functional Areas of Management.
References:
1.Kothari, C.R, Research methodology: Methods and
Techniques, New Age Publications, New Delhi.
2.Donlad R Cooper and Pamela S. Schindler – Business
Research Methods – Tata McGraw Hill, India
3. Naresh K Malhotra – Marketing Research: An Applied
Orientation, Pearson Education, New Delhi
CC16
- MANAGEMENT INFORMATION SYSTEMS
Module
I
Foundations of
information systems: frame work for business users – Roles of
information
systems – system concept – Organization as a system – components of
information
systems – IS activities – Types of IS.
Module
II
Business
Information systems – Marketing Information Systems – Manufacturing –
Information
Systems – Human Resource Information Systems , Financial Information
Systems –
Transaction Processing System.
Module
III
Management and
Information & Decision Support Systems – Management Information
Systems –
Expert systems – Examples, Executive Information Systems, Artificial
Intelligence
Technologies .
Module
IV
Strategic
roles of IS – Breaking Business Barriers –Business Processes Reengineering
Improving
Business Quality – Creating Virtual Company – Using Internet Strategically –
Building
knowledge Creating Company – Challenges of Strategic of IS – Enterprise –
wide systems
and E- Business Applications.
Module
V
Managing
information systems – Enterprise Management – Information Resource
Management –
Technology Management – IS planning methodologies – Critical Success
factors –
Business Systems Planning – Computer Aided Planning Tools. Security &
Ethical
Challenges _ IS controls – Facility Controls – Procedural Controls – Computer
Crime –
Privacy issues.
References
1. O’Brien,
James A Management Information Systems,
Tata McGraw Hill, New
Delhi,
2.
Marvin Gore, Elements of Systems Analysis & Design, , Galgota Publications.
THIRD SEMESTER
Course
No
|
Title
|
Internal
Evaluation
Marks
|
External
Evaluation
Marks
|
Total
Marks
|
CC18
|
International Business
|
40
|
60
|
100
|
CC19
|
Business Ethics & Corporate
Governance
|
40
|
60
|
100
|
EC1
|
ELECTIVE
|
40
|
60
|
100
|
EC2
|
ELECTIVE
|
40
|
60
|
100
|
EC3
|
ELECTIVE
|
40
|
60
|
100
|
EC4
|
ELECTIVE
|
40
|
60
|
100
|
EC5
|
ELECTIVE
|
40
|
60
|
100
|
EC6
|
ELECTIVE
|
40
|
60
|
100
|
CC20
|
OS
|
40
|
60
|
100
|
|
TOTAL
|
360
|
540
|
900
|
CC18- INTERNATIONAL BUSINESS
Module I
Introduction to International
Business – Nature & Dimension of International business –
Environment of International
Business – Economical, Political, Demographical, Global,
Social, Cultural, Technological,
Legal – Entry strategies for International Business.
Module II
Process of Globalization –
Globalizations of Indian Business – WTO, Regional block –
International commodity agreement
– Global Trade – Global Supply Chain and Logistics
Management – Investment
Environment.
Module III
International Economic
Institutions – IMF, World Bank, UNCTD, UNIDO – Asian
Development Bank, - International
Trade centre – Foreign Exchange Market Mechanism – Determinants of Exchange
rate.
Module IV
Export and Import Procedure –
Licensing & Joint ventures - International Investment –
FDI – Production linkages,
Foreign – Investment in India, Cross Border – Forex reserve
– Over view of Currency Exchange
and Risk Management.
Module V
Social responsibility of
business,.Country Evaluation & Selection – International Asset
Protection, Foreign Trade Policy,
Social issues in International Business, Labour issues,
Environmental issues .
References
1. Dr.Francis CherruniIam, International Business Environment, Himalaya Publishing
2. Shyam Shukla, International Business, Excel Book,
New Delhi
3. Rakesh Mohan Joshi, International Business, Oxford
University Press, New Delhi.
CC19- BUSINESS ETHICS & CORPORATE GOVERNANCE
Module I
Introduction – Ethics and
morality, Ethics and law, Ethics and ethos, Business Ethics,
Concepts, Importance and
benefits, Ethical theories, Values and its relevance in
Management, Values for
Managers, Ethics in Business and Indian Value system, Various approaches to
ethics-Indian examples.
Module II
Ethical Corporate Behavior, its
Development, Ethical leadership with examples, Ethical
Decision Making, Work ethics:
nature and scope, Ethical issues at workplace, Ethics and cultural issues,
Environmental Ethics, Ethical dilemma, ethical displacement.
Module III
Ethics in Functional Areas:
Operations, Marketing, Finance, HR & I. Technology, Recent challenges in
ethics, Ethics in different countries.
Module IV
Corporate Governance, Corporate
Governance initiatives in India and abroad. Corporate Governance failures with
examples, General ethical issues and the court verdicts in the domain of
business ethics, obligation to stakeholders.
Module V
CSR and its significance in
Business, social audit – Ethical Issues-Corruption, - whistle
blowing-competition-privacy-trade
secrets, IP rights, Harassment & Discrimination.
References
1. Manisha Paliwal,. Business Ethics Newage
International press. New Delhi.
2. Patyrick J. A. & Quinn
J. F. Management Ethics, Response Publishing, New
Delhi.
3. Sherlekar, Ethics in Management, Himalaya
Publishing, New Delhi.
MM 01 - AGRI BUSINESS AND RURAL MARKETING
Module 1: Agricultural Marketing: Nature and Scope, Objectives of
Agriculture
Marketing, Challenges in
Agricultural Marketing, Marketing of
Agricultural Inputs – Features –
Seeds - Fertilizers – Pesticides – Tractors - Challenges and Opportunities. An
Overview of Indian Agro-chemical Market. Marketing of Agricultural Products –
Definition and Scope - Features of Agricultural Products, Classification of
Agricultural Markets - Methods of Sale - Channels of Distribution.
Module II: Introduction to Rural Marketing: Definition and Scope of Rural
Marketing, Components of Rural
Markets, Classification of Rural Markets, Rural vs. Urban Markets. Population,
Occupation Pattern, Income Generation, Location of Rural Population, Expenditure
Pattern, Literacy Level, Land Distribution, Land Use Pattern, Irrigation, Rural
Development Programs, Infrastructure Facilities, Rural Credit Institutions,
Rural Retail Outlets.
Module III: Rural Marketing Mix Strategies: Rural Product Strategies and Brand
Management –Rural Pricing
Strategies – Rural Distribution Strategies – Rural Promotional Strategies, Challenges in Rural Communication,
Target Audience.
Module IV: Rural Media- Mass Media, Non-Conventional Media, Personalized Media,
Importance of the two-step flow of Communication, Media Typology, Media Model,
Media Innovation, Influence of Consumer Behaviour on Communication.
Module V: The Future of Rural Marketing: Focused Marketing Strategies,
Market Research, Consumer Finance, Rural Vertical, Retail and IT Models,
Public-Private Partnership, E-Rural Marketing, Role of Government and NGOs in
Rural Marketing.
References:
1. Badi & Badi Rural Marketing, Himalaya
Publishing New Delhi.
2. Mamoria, C.B., Badri Vishal Agriculture problems in India, McGraw
Hill, New Delhi.
3. Arora, R.C. Integrated Rural Development, McGraw
Hill, New Delhi.
MM 02 - BUSINESS
TO BUSINESS MARKETING
Module 1: Introduction
to Business Marketing: Meaning and Scope, Differences between Industrial and
Consumer Goods – Types of Organizational Customers - Demand for Industrial
Goods - Business Market Segmentation, Targeting and Positioning - Role of CRM.
Module II: Organizational
Buying: Factors Influencing Organizational Buying - Models of Buyer Behavior -
Buying Centre Roles - Organizational Buying Process Stages – Buy Classes -
Organizational Buying Practices - Enquiries and Tenders - Supplier Evaluation -
Buyer Seller Relationship.
Module III: Role of
Marketing in Product Development Process - Managing Industrial
Product Lines - Managing Across Product Life
Cycle – Product Revitalization/Elimination Decisions – Characteristics of
Pricing in B to B Market- Factors influencing Pricing - Pricing Methods and
Strategies – Leasing.
Module IV: Industrial
Channels of Distribution: Types of Distribution Systems - Choice of Channel
Systems - Channel Partners - Managing Channel Conflicts - Distribution
Logistics - Personal Selling - Sales Force Management - Post Sales Service -
Customer Satisfaction and Evaluation.
Module V: Industrial
Goods Promotion - Branding of Industrial Products – Creating Corporate Image -
Industrial Advertising - Role of Internet in Business Market - Industrial
Marketing Control.
References
1. Vitale & Giglierano, Business
to Business Marketing Thomson South-Western
2. U C Mathur, Business
to Business Marketing, New Age International Publishers
3. Robert R Reeder, Edward G. et al, Industrial
Marketing, Prentice Hall of India
MM 03 - CONSUMER
BEHAVIOUR
Module 1: Introduction
to Consumer Behaviour: Nature and Importance of Consumer Behaviour, Application
of Consumer Behaviour in Marketing - Factors influencing Consumer Behaviour -
Consumer Research Process - Models of CB - Nicosia, Howard & Sheth,
Engel-Kollat Blackwell Models - Levels of Consumer Decision Making -
EPS,LPS,RRB.
Module II: Individual
Determinants of Consumer Behaviour: Motivation: Needs/Motives & Goals,
Dynamic Nature of Motivation, Arousal of Motives. Personality: Nature,
Theories, Self concept, Psychographic and Life Style - Perception: Process,
Consumer Imagery, Perceived Risk Learning: Principles, Theories - Attitude:
Structural Model of Attitude, Attitude formation & Change.
Module III: Group
Determinants of CB: Reference Group Influence: Types of Consumer Relevant
Groups, Factors affecting Group Influence,
Application of Reference Group Concept -
Family: Functions of Family, Family Decision Making, Family Life Cycle -
Opinion Leadership and Personal Influence - Diffusion of Innovation: Adoption
process, Diffusion process.
Module IV: Environmental
Influences on CB: Social Class, Life Style Profile of Social
Class Application to CB, Social Class
Mobility - Culture: Meaning, Characteristics, Factors affecting Culture, Role
of Customs, Values and Beliefs in Consumer Behaviour, Sub-culture: Meaning,
Sub-culture Division and Consumption Pattern in India, Types of Sub-cultures,
Crosscultural Consumer Analysis: Similarities and Differences among People, Cross-cultural
Marketing Problems in India, Strategies to Overcome Cross-cultural Problems.
Module V: Organisation
and Consumers: Factors Influencing Organisational Buying Behaviour – Consumer
and Marketer - Marketing Communication and Persuasion, Developing Persuasive
Communication – Market Regulation – Customer Dissatisfactions – Consumer Protection
Act.
References
1. David L. Loudon and Albert J Della Bitta, Consumer
Behaviour, Tata McGraw Hill.
2. Leon G.Schiffman and Leslie Lasar Kanuk, Consumer
Behaviour, Pearson Education, India.
MM
04 - DIGITAL MARKETING
.
Module
1: Principles and Drivers of New Marketing Environment - Digital
Media
Industry -
Reaching Audience Through Digital Channels- Traditional and Digital Marketing -
Introduction to Online Marketing Environment - Dotcom Evolution - Internet
Relationships - Business in Modern Economy - Integrating E-Business to an
Existing Business Model – Online Marketing Mix - Mobile Marketing - Digital
Signage.
Module
II: Purchase Behavior of Consumers in Digital
Marketing Format - Online
Customer
Expectations - Online B2C Buying Process - Online B2B Buying Behavior -Website
Designing - Website Content - Forms of Search Engines – Working of Search
Engines - Revenue Models in Search Engine Positioning – SEO - Display
Advertising - Trends.
Module
III: Product Attributes and Web Marketing
Implications - Augmented Product
Concept -
Customizing the Offering - Dimensions of Branding Online - Internet Pricing
Influences - Price and Customer Value - Online Pricing Strategies and Tactics –
Time-based Online Pricing - Personalized Pricing - Bundle Pricing.
Module
IV: Internet Enabled Retailing - Turning
Experience Goods into Search Goods
-Personalization
through Mass Customization - Choice Assistance - Personalized Messaging -
Selling through Online Intermediaries – Direct to Customer Interaction - Online
Channel Design for B2C and B2B Marketing.
Module
V: Integrating Online Communication into IMC Process - Online
Advertising
– Email
Marketing - Viral Marketing - Affiliate Marketing – Participatory Communication
Networks - Social Media Communities – Consumer Engagement - Co-Created Content
Management-Interactive Digital Networks - Customer – Led Marketing Campaigns-
Legal and Ethical aspects related to Digital Marketing.
References:
1. Smith P R
Chaffey Dave, E-Marketing Excellence: The Heart of
E-Business,
Butterworth
Heinemann, USA
2. Strauss Judy, E-Marketing, Prentice
MM 05 - INTEGRATED
MARKETING COMMUNICATION
Module 1: Introduction
to Integrated Marketing Communication (IMC) - IMC as an
Integral Part of Marketing – Buying Decision
Process – Communication Response Hierarchy – Setting Communication Objectives:
DAGMAR Approach -Budgeting for Marketing Communication.
Module II: Fundamentals
of Advertising Campaigns - Brand Positioning through Advertising- Planning
Process - The Creative Brief - Creating an Appeal - Strategic Approaches:
Generic Approach – USP - Brand Image – Positioning - Public Service Advertising
- Celebrity Endorsement - Elements of Print Advertisement - Scriptwriting for
Radio and Television - Legal and Ethical aspects of Advertising- Kids Advertising.
Module III: Advertising
Agencies – Roles – Types - In House Agencies - Direct
Response Agencies - Sales Promotion Agencies
- PR Firms – Interactive Agencies –Advertising Agency Structure - Client Agency
Relationship - Agency Selection - Agency Compensation.
Module IV: Promotion
Tools: Sales Promotion - Trade Oriented Sales Promotion - Direct Marketing – PR
– Publicity – Sponsorships – Merchandising – Van Promotions -Mobile Advertising
– Word-of-Mouth -Village Fairs – Trade Shows - Exhibitions and Event Management
– OOH - Transit Advertising - Personal Selling - World Wide Web Communications
- Strategies for combining Advertisements and Promotional Tools for IMC.
Module V: Online
Marketing Communication Process - Setting Online Communication Objectives -
Online Advertising - Online Sales Promotion - Online PR - Direct Marketing
through Internet. - Impact of Consumer Generated Communication - Virtual
Community Influence on IMC.
References:
1. George E Belch & Michel E Belch, Advertising
& Promotion and Integrating Marketing Communication Perspective Tata
McGraw Hill.
2. Clow, Baach, Integrated
Advertising Promotion and Marketing Communication,
Pearson Education. India.
MM
06 - MARKETING RESEARCH
Module
1: Introduction, Definition, Need, Relevance and Scope of Marketing
Research,
Types of Research - Qualitative and Quantitative Research, Steps in Research
Proposal, Limitations – Cost & Time Constraints, Industrial Versus Consumer
Marketing Research, Ethical Issues in Marketing Research. Marketing Research
Organizations in India, Role of Information in Marketing Research, Use of
Internet in Marketing Research.
Module
II: Marketing Research Process, Research Problem
Identification, Research
Objectives,
Literature Review, Identification of Variables, Hypothesis Formulation,
Research Design.
Module
III: Sources of Data, Population and Sampling
Frame, Sampling Concepts and
Methods, Units
of Study, Measurement Scales, Methods of Data Collection, Data Collection
Tools, Questionnaire Design, Interview Techniques, Survey Methods.
Module
IV: Coding and Tabulation of Data, Data
Presentation, Data Analysis
Techniques,
Hypothesis Testing, Application of Software Packages for Data Analysis, Report
Writing and Report Presentation: Steps in Report Writing, Documentation and
Referencing, Interpretation of MR Reports. Case Studies in Marketing Research.
Module
V: Applications of Marketing Research in Business: Market
Segmentation
Studies,
Market Potential Studies, New Product Research, Brand Positioning Research,
Brand Perception Research, Brand Equity Research, Advertising Research,
Consumer Behaviour Research, Pricing Research, Distribution Effectiveness
Studies, Effectiveness of Promotions, Customer Satisfaction and Perception
Studies.
References
1. G.C.Beri, Market
Research, Pearson Education, New Delhi.
2. Naresh K.
Malhotra, Marketing Research: An Applied Orientation, TMH,
New
Delhi.
4. Cooper & Schindler,
Marketing Research, Concept & Cases. Tata McG
HRM
HRM 01 - COMPENSATION
MANAGEMENT
Module I Compensation:
Concept, factors, Base and Supplementary Compensation, Wage and Salary, Wage
Components - minimum wage, Fair wage, living wage, Wage Policy in India, Wage
differentials, Wage Theories- Market Theories, Human Capital Theories,
Bargaining Theories – Social Theories. Economic and Behavioural theories.
Module II Job Evaluation-nature
and importance- methods, Computer aided job evaluation, Internal and external
equity- Pay surveys.
Module III Pay structure-Types,
Broad Banding, Performance Linked Compensation -
Types
of Incentives , Bonus, Profit sharing ,Gain Sharing , stock options, Benefits
and allowances-types, Executive and shop floor level rewards, Compensating
Expatriates and knowledge workers.
Module IV Legal framework of
Wage determination Welfare Legislations, Tax
Planning,
Down sizing, VRS, gratuity, commutation, pension plans, Machinery for wage
fixation – Wage Boards – Pay Commissions – Statutory Wage Fixation.
Module V Total Reward System,
Components of pay, Pay structure for startup organisations Pay restructuring in
Mergers and Acquisitions, alliances and turnarounds, Board room pay,
Compensation management in public, private and emerging sectors, Emerging
Issues in Compensation management-Future trends.
References:
1.
Michael A. Armstrong and Helen Murlis, Reward
Management: A Handbook of
Remuneration Strategy and Practice , London Kogan Page.
2.
B D Singh, Compensation and Reward
Management Excel Books. New Delhi.
3.
Henderson, Compensation Management in a
Knowledge Based World New
Pearson
Education, New Delhi.
4.
Bhattacharya, Compensation Management, Oxford Press.
5.
Milkowich, Newman, Compensation, Tata Mcgraw Hill, New Delhi.
HRM 02 - COUNSELLING
SKILLS FOR MANAGERS
Module I Introduction:
Meaning, Functions and Type of Counselling, Goals
of Counseling Emergence and Growth of
Counseling Services; Approaches to counseling; Counseling Skills, Verbal &
Non- Verbal communication, Listening Barriers, Counselor Qualities.
Module II Counseling process -
Beginning, Developing and terminating a counseling relationship and follow up. Counseling Procedures, The Counseling Environment, Intake, Referral
procedures, Guidelines for effective counseling.
Module III Counselor’s Attitude
and Skills of Counseling; Counselors – Client Relationship, Understanding
Client’s Behavior. Assessing Clients problems. Counseling Therapies- Insight
Oriented Therapy. Behavior Therapy.
Module IV Selecting Counseling
Strategies and Interventions – Changing Behaviour through Counseling In the
Educational Settings, Special Areas in Counseling, Handling Situations of
Strikes, Disputes Through Counseling.
Module V Special problems in
counseling: Need of Counseling Cell in the Organization. Application of
Counseling to Organizational situations with a focus on Performance counseling.
Organizational Application of Counseling Skills in Change
management, Downsizing, Mentoring and Team Management / Conflict Resolution.
References
1.
S Narayan Rao, Counseling& guidance, Tata Mcgraw Hill, New Delhi.
2.
Jeffrey A Kotter, Counseling theories and
practices, Cengage Publishing, New
Delhi.
3. Robert C Carson, Abnormal
psychology, Tata Mcgraw Hill, New Delhi.
HRM 03- HUMAN
RESOURCE PLANNING
Module I Human Resource
Planning ; Concept and Objectives - HRP at Micro and Macro levels ; HRP and
Business plans - Different Approaches – Human Resource Planning Process; Demand
and Supply Forecasting ; Different tools and techniques ; Labor wastage –
Absenteeism and labor turn over .
Module II Job Analysis; Job
Descriptions, Job Specification - Human Resource Inventory - Career Management;
Career Planning, Career Paths, Career Anchors, Career Development.
Module III Recruitment:
Recruitment Policy, Approaches, Sources of Recruitment,
Advertisements,
Web Recruitment, The Employment Exchange (Compulsory Notification of Vacancies)
Act, 1959. Selection: Concept and Process of Selection; Application blank, Weighted
Application Blank, Resume, Resume Scanning Psychological Tests – definition
,Purpose, Characteristics and Developing Psychological Tests, Different Types
of Tests – Attitude, Aptitude, Traits, Interpreting
Test
Results, Reliability and Validity.
Module IV Selection,
Interviewing ; Purpose; Types of Interviews ; Interview Techniques;
Interviewing skills ; Advantages and Limitations of Interviews; Do’s and don’ts
of selection Interviewing, Medical Checkups, Reference and back ground check,
Choice of selection methods, assessment Centers, Reliability and validity of
selection tools.
Module V Employment offers;
service conditions, contract of employment, Psychological contract - Induction.
Importance, Socializing the new employee, Different types of Socialization.
Placement, Probation and Confirmation, Promotion and Transfer; Policies and
Procedures, Retraining, Out placements, HR out Sourcing.
Reference
1.
Gary Desler ,Human resource management , PHI.
2.
D K Bhattacharya, Human Resource Planning –Excel Books.
3.
Anne Anastasi,Susan urbina ,Psychological
testing , PHI
4.
Michael Armstrong ,Ann Cummins ,Sue Hastings, Willie Wood, Job Evaluation
;A guide to achieving equal pay,
Kogan page, New Delhi.
HRM 04 - INDUSTRIAL
RELATIONS
Module I Evolution Of
Industrial Relations: Introduction-definition-nature-evolution of industrial
relations-Evolution of IR in India-origin and development of IR-context and
environment of IR.-concept and organization: aspects of IR-Three actors and
their roles in IR: Approaches to IR-HR Relations approach-Gandhian
approach-Marxian approach and Dunlop’s Systems approach. Social security and
welfare legislations-concepts of social security-social security measures in
India.
Module II The state and IR
policies-evolution of IR policies-National Commission on Labour & IR
policy(1969)-Grievance procedure-discipline- Labour courts-Collective
bargaining: concept and development-future of IR in India. Industrial unrest in
India-Industrial Disputes Act 1947-objects of the Act-Important definitions:
Authorities under the Act-reference of disputessettlement- strike and
lock-outs-Lay off-retrenchment-unfair labour practices-standing orders-service
rules-misconduct-principles of natural justice-domestic enquiry-remedial
counseling.
Module III Trade Unions; concept
and objectives-Indian Trade Unions Act 1926- participative management-forms and
levels of participation-Process of negotiation-prerequisites of a collective
bargaining-employee empowerment. Tripartite and bipartite bodies-Joint
management council- Conciliation machinery:
-mediation-arbitration-adjudication.
Module IV Evolutions of Labour
legislation in India- Social security and welfare legislations. Concept of
social security: ILO and social security-social security measures in India;
Workmen’s Compensation Act-1923, Employees State Insurance Act 1948, Employees
Provident Fund and (Miscellaneous Provisions) Act 1952 Maternity benefit Act
1961, Payment of Gratuity Act 1972, Payment Bonus Act 1965.
Module V Welfare legislations:
The Factories Act 1948-Plantation Labour Act 1951-
Contract
Labour (Regulations and Abolitions Act-1970,Kerala Shops and Commercial
Establishment Act 1960, Kerala Labour welfare fund Act 1975. Latest rules
regarding Industrial relations in IT and ITEs industries. Functions of Labour
department in Kerala officers under the Department and their duties and
responsibilities.
References
1.
C B Marmoria, Dynamics of Industrial Relations
in India, Vikas Publishing, New
Delhi.
2.
P C Tripathi, Personnel management and
Industrial Relations, S Chand, New
Delhi.
3.
P Subba Rao, Human Resources Management &
I R, S Chand, New Delhi.
HRM 05- MANAGING OF INTERPERSONAL
AND GROUP
PROCESS
Module I Intrapersonal
process- Understanding human behaviour, Self concept, Perception, Attention,
Distraction, Attitude, Occupational stress, Spill over and coping, Impression
management.
Module II Memory process and
types- Intelligence, Intelligence quotient – Emotions; Emotional intelligence,
Emotional quotient.
Module III Interpersonal process
– Transactional analysis & Johari window helping process, Practical
applications, Interpersonal Communication and feedback, Interpersonal styles.
Module IV Group and intergroup
process- Group formation and group process, Group Dynamics, Group cohesiveness –
Team development and team functioning, Conflict collaboration and competition,
Sensitivity training.
Module V Organizational process-
An overview of major concepts on emerging trends-power, politics, authority,
Integration and control, Organizational climate and culture, Organizational
effectiveness.
Reference
1.
VSP Rao, Organizational Behaviour: Excel Books.
2.
Stephen.P.Robbins, Organizational Behaviour: Prentice Hall.
3.
P.G. Aquinas, Organizational Behaviour: Concepts,
Realities, Applications and
Challenges, Excel Books.
4.
Clifford T Morgan, Richard A King, John R Weiz, John Schopler, Introduction
to Psychology; Tata
McGraw Hill.
HRM 06 - MANAGING
ORGANIZATIONAL CHANGE AND DEVELOPMENT
Module I Organizational
Change: Meaning- Necessity for Change- Classification of change-factors
affecting change-Model of Organizational change- Kurt Lewin Three Stage Model
and Force Field Analysis- Systems theory, 7 Stage models, Burke-Litwin model,
Porras and Robbortson. Change Agent-Role and Skills of a change Agent.HR Role
as change agent, Resistance to Change and minimizing the resistance: Impact of
change on Human Resources Planning; quality consciousness as an emerging
catalyst for change.
Module II Organizational
development –Concept and evolution-nature and characteristics- First order and
second order Change -Foundations of Organizational Development: Conceptual
frame work of OD –Action Research Model-Positive Model-John Kotter’s
eight-stage process Model, Parralel learning structures- Process of
organizational development -
Org.Diganosis
.
Module III Human Process
Interventions-T-group, process consultation, third party interventions, team
building; organizational confrontation meeting, coaching and mentoring, role
focused interventions. HRM Interventions- Performance Management & HRD.
Module IV Structural
Interventions -Restructuring organization, BPR Vs TQM, employee involvement,
work design. Strategic Interventions – Organisation and environment
relationships, competitive and collaborative strategies, organization
transformational strategies.
Module V Contemporary issues
and applications – Organizational development in global context, organizational
development in service sector, OD Practioners – role, competencies requirement,
professional ethics and value and experiences; Trends in OD.
References
1.
Cummings, Thomas G. and Christopher G. Worley, Organisation
Development and Change,Thomson
Learning.
2.
W Warner Bruke, Organizational Change:Theory
and Practice,Sage
3.
Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation
Development Interventions and Strategies, response
Books, New Delhi.
4.
French, Wendell L. and Lecil H. Bell, Organisation
Development, PHI, New
Delhi
FINANCE
FM
01 - BANK MANAGEMENT
Module
1 Evolution of Commercial Banks-Banking System-Structure of Commercial
Bank-RBI Role & functions- Method of Credit Control-- Banking Regulation
ACT –Recent trends in Indian Banking Sector.
Module
II Functions of Commercial Banks- Agency Services –General utility services-Credit
Creation- Banker–Customer Relationship-Bankers as a trustee & an
Agent-Appropriation of Payment- Right of Lien &Set off– Garnishee Order-Law
of Limitation.
Module
III Banking Technology; Electronic Banking-Core
Banking –Distribution Channels- Remittance Facilities &Clearing
System-Online Banking- Electronic Fund Transfer System- RTGS, SWIFT.
Module
IV Evaluating Banking Performance –ROE Model- CAMEL Rating-GAAP
Probability
Analysis- Balance Score Card-Asset Liability Management- NPA- BASEL Norms.
Module
V International Banking- Types-Offshore Banking- Bank for
International
Settlement
(BIS)-London Inter Bank Offered Rate (LIBOR) –Bank Accounts- NOSTRO,VOSTRO,LORO,
Indian Rupee & Foreign Currency Accounts- EXIM Bank – Facilities to
Exporters & Importers.
References:
1. IIB& F,
Central Bank Management, McMillan Publishers.
2. Institute
of Banking & Finance, Principles and Practice of
Banking, McMillan
publishers,
New Delhi.
3.
Muraleedharan D, Modern Banking-Theory and Practice’, PHI
Learning Pvt. Ltd.
4. Shekhar K C
& Lekshmy Shekar, Banking Theory and Practice,, Vikas
Publication
House, New Delhi.
FM
02- FINANCIAL DERIVATIVES AND RISK MANAGEMENT
Module
1 Sources and Types of business risk –Implications of business
risk-risk
perception of
individuals and institutions-Alternatives for managing financial risk
–diversification –reinsurance –contingency contracts- Derivatives in the Indian
Context – Trading infrastructure.
Module
II Risk Management using derivatives- Forwards and Futures –Commodity
Futures-
Financial Derivatives- Stock Futures and Index Futures – Interest Rate Futures
– Currency Futures –Designing Futures Contracts – Hedging Positions in Futures.
40
Module
III Stock options – Basic Properties of Options
–Stock and Index Options
Valuation–Sensitivity
of Option Prices - Binomial Option Pricing – Black and Scholes Option Pricing
using Black and Scholes Formula-Trading strategies using options –Hedging
Positions in Options - Synthetic options
and portfolio
insurance.
Module
IV Interest rate swaps; forward rate agreements and interest rate
futures.
Module
V Accounting and Administration of Derivatives - Regulation of
derivatives activity.
References:
1. John C Hull
“Fundamentals of Futures and Options Markets,”
Pearson,
seventh
edition.
2. Elton Edwin
J and Gruber Martin J, Modern Portfolio Theory and
Investment
Analysis,
John Wiley & Sons,
3. Russel
Fuller , Modern Investments and Security Analysis,
McGraw Hill.
FM
03- INSURANCE SERVICES
Module
1 Concept of risk- risk identification and evaluation- risk management
techniques- risk avoidance- loss control- risk retention-risk transfer, the
nature of insurance- principle of insurance contract- requirements of an
insurance contract.
Module
II Life, health and income insurance - types of life insurance- life insurance
contract provisions- loss of health – health insurance policiesdisability income
insurance- annuity scheme- pension schemesstructure and characteristics.
Module
III Property and liability loss exposure – types
of loss exposure- direct and indirect losses- liability damages- civil and
criminal law provisions.
Module
IV Accounts of insurance companies- Valuation balance sheet-
Insurance
claims- Fire- consequential loss (fire).
Module
V Market structure of insurance services- functions of
insurersreinsurance
– types of
insures- channels of distribution of insurance services- regulation of
insurance services-IRDA – Role, duties and powers- liberalisation of insurance
services in India.
References:
1. George E.
Rejda, Principles of Risk Management and Insurance,
Pearson Education.
2. Harold D
Skipper, W. Jean Kwon- Risk Management and Insurance-
Perspectives
in
a Global Economy, Blackwell Publishing.
3. M N Mishra,
S B Mishra- Insurance Principles and Practice-
S Chand.
Publishing,
New Delhi.
.
FM
04- INTERNATIONAL FINANCIAL MANAGEMENT
Module
1 Introduction – Significance of Foreign Exchange Rate- Growing importance
of International Finance – Introduction to foreign exchange markets – Exchange
rate determinants – Supply and Demand Factors.
Module
II International Financial System - Exchange rate systems in the
world – Role of IMF and World Bank – Impact of regional economic integrations– Global
integration of economic systems and exchange rate issues relating to Developing
countries.
Module
III International Financial Markets- Major
international financial markets –
Euro banking
and Euro currency market – American and Japanese capital markets.
Module
IV International Financing- Modes of International equity financing –
Depository
receipts – Issue Mechanisms – International credit instruments – Euro bonds and
Notes – International credit syndication mechanism – Recent developments in the
Euro Market – Risk factors in International finance.
Module
V International Investing-Capital budgeting for international
investment – FDI – International portfolio investing – Opportunities and
challenges.
References:
1. Levi
Maurice D, International Finance, McGraw
Hill, India.
2. Apte P.G., International
Financial Management, Tata McGraw Hill, New Delhi.
3. Pilbeam
Keith, International Finance,
McMillan Press, India.
4. Madura Jeff
, International Financial Management,
Thompson, India
FM
05- MANAGEMENT OF FINANCIAL SERVICES
Module
1 Overview of Financial services sector – Characteristics of Financial
services – role of financial services sector in the Economy – Institutional
Framework of Indian financial system- Role and Functions of NBFCs, RBI
guidelines on NBFCs.
Module
II Merchant banking: functions of merchant bankers – SEBI guidelines
on merchant bankers. Leasing-Types: Hire purchase.
Module
III Factoring: concept, mechanism, types of
factoring, benefits and functions of factoring – factoring Vs Forfeiting,
Factoring Vs Bills Discounting – Factoring; International and Indian scenario. Depositories
– mechanism and functions – credit cards and retail financing.
Module
IV Mutual funds: concept – functions – types of funds – constitution of
mutual funds – SEBI regulation of AMCs – Evaluating mutual fund performance.
Asset securitisation.
Module
V Credit rating: features and advantages – credit rating process. Venture
capital: meaning – origin and growth of venture capital – stages of venture
capital financing – venture capital industry in
India.
References:
1. Shanmugham
R, Financial Services, Wiley India Pvt.
Ltd., New Delhi, 2010.
2. Khan M.Y., Financial
Service, Tata McGraw Hill Publication Limited, New
Delhi.
3. Bhole L.M
and Jitendra Mahakud,, Financial Institutions and
Markets: Structure,
Growth
and Innovations, Tata McGraw Hill Publication Limited, New
Delhi.
4. Dr. Roshna
Varghese & Dr. K. Sreeranganadhan, Corporate
Disclosure by Indian
Companies,
Serals Publications, New Delhi.
FM 06- MANAGEMENT
ACCOUNTING AND COTROL SYSTEMS
Module 1 Relationship
between Strategy and Management Accounting – Role of cost and management
accounting in strategy formulation and performance measurement –Management
accounting and strategic cost management: Indian perspective – Application of
new management accounting techniques in the current business environment
–Techniques for profit improvement and cost reduction.
Module II Activity Based
Costing – Implementing ABC – Activity Based Budgeting – Customer Profitability
Analysis.
Module III Target Costing
–JIT –– Quality Costing - Life Cycle costing –Total Cost Maturity Model of
Confederation of Indian Industry for improving cost competiveness of Indian
industry.
Module IV Pricing
Strategies - Product pricing and Transfer Pricing – Methods of Transfer pricing
-Value Chain Analysis.
Module V Performance
Measurement Systems – The Balanced Score Card – Key Performance Indices and
Critical Success Factors.
References:
1. Robert Anthony and Vijay Govindarajan, Management
Control System, Tata
McGraw Hill Publishing. India
2. Norman .B Macintosh,Paolo Quattrone, Management
Accounting and Control Systems, John Wiley and
Sons, New Delhi.
3. John K Shank & Vijay Govidarajan, Strategic
Cost Management - The new Tool for Competitive Advantage, Free
Press
4. Robert S Kaplan and David P Norton, “Balance
Score Card – Translating Strategy into Action”,
Harvard Business Press, New Delhi.
FOURTH SEMESTER
CC21 Strategic Management
CC22 Project & Comprehensive
Viva Voc
MARKETING
FOURTH SEMESTER ELECTIVE PAPERS
7. MM 07 -
Product and Brand Management
8. MM 08 -
Retail Business Management
9. MM 09 -
Sales and Distribution Management
10.
MM 10 - Services Marketing
FINANCIAL MANAGEMENT
FOURTH
SEMESTER ELECTIVE PAPERS
7. FM 07 -
Project Management
8. FM 08 -
Security Analysis & Portfolio Management
9. FM 09 -
Tax Management
10.FM
10 - Working Capital
Mangement
HUMAN
RESOURCE MANAGEMENT
FOURTH SEMESTER ELECTIVE PAPERS
7. HRM 07 -
Performance Management
8. HRM 08 -
Human Resource Information Systems
9. HRM 09 -
Strategic Human Resource Management
10. HRM
10 - Training and Development
CC21-STRATEGIC
MANAGEMENT
Module
I
Introduction
to Strategic Management – Concept of Strategy, Process of Strategy, Strategic
Framework; Vision, Mission, Objectives and Goals. Strategic Analysis –
Environmental
Analysis, Competitive forces, Internal analysis SWOT Analysis.
Module
II
Business level strategies – Cost leadership,
Differentiation, Focus. Corporate level strategies- Stability strategies,
Expansion strategies – Intensification, Integration,
International expansion, Diversification
strategies, Merger, Acquisitions, Strategic alliance, Turnaround strategies.
Module
III
Implementation
and Control –Leadership in Strategic Management; Portfolio Analysis,
BCG Matrix,
GEC Model, etc, Control Process Analysis and Follow-up Action for Control,
Evaluation Strategy.
Module
IV
Corporate
Management; Corporate Policy, Corporate Governance, Top Management,
Code and Laws
of Corporate Management, Corporate Scenarios and Strategy; Strategies for
Stable and Dynamic markets, Strategies for Global Markets.
Module
V
IT and
Strategy, R&D and Strategy, Knowledge Management – Knowledge Sources,
Knowledge
Creation, KM framework, Trends and Challenges in KM. Innovation and
creativity,
Innovation Culture. Building Creative Organization. Corporate Social
Responsibility, Ethics and Values, Philanthropy.
References
1. Glueck,W F
and Lavch, L. R Business policy and Strategic Management,
Mc
graw Hill, New
Delhi.
2. Porter, E,
Michael Competitive Advantage – Creating and
sustaining Superior
Performance.
Free press London.
3. Shrivastava,
R.M.(1999) Management Policy and Strategic Management
Himalaya
Publishing House, Mumbai.
4. A.C.Hax and
NS, Strategic Management: An Integrative
Perspective, Prentice
Hall, India.
5. Gregory G.Dess and Alex
Miller, Strategic Management, McGraw Hill. India
MARKETING
MANAGEMENT ELECTIVES
MM
07 - PRODUCT AND BRAND MANAGEMENT
Module
1: Introduction to Product- Meaning & Classification, Product
Management
– Definition,
Scope and Importance, Role of Product Manager, Challenges affecting Product
Management, Product Mix and Line Decisions – Managing Line Extensions.
Module
II: Marketing Planning Process: Category
Attractiveness Analysis,
Competitor
Analysis, Consumer Analysis and Sales Forecasting, Developing Product Strategy
- Setting Objectives, Selection of Strategic Alternatives, Differentiation and
Positioning.
Module
III: New Product Planning: New Product Development
– Process and Challenges, New Product Launches; New Product Failure and Revitalization
of New Products.
Module
IV: Understanding
the role of branding: Concept of Brand - Types of Brand, Brand
and Life Cycle, Brand Equity, Brand Loyalty, Brand Awareness, and Brand
Evaluation,
Perceived Quality, Brand Associations, Brand Personality and Brand
Image,
Role of Brand Ambassadors.
Module
V: Brand Identity, Launching New Brands, Developing and Managing Brands,
Sustaining a Brand, Handling Name Changes and Brand Transfers, Brand Extension
and Strategies, Globalizing Brands, Decline, Ageing and Revitalization of
Brands.
References
1. Kevin Lane
Keller, Strategic Brand Management,
Pearson Education,
India.
2. U.C.
Mathur, Product management –
Excel Books, New Delhi, India.
36
MM
08 - RETAIL BUSINESS MANAGEMENT
Module
1: Retailing - Definition, Functions, Importance, Types of Retailing,
Organized & Unorganized, Store and Non-store; Retailing in India - Current
Scenario, Retailing from International Perspectives; Consumer Buying Decision
Process, Influencing Factors, Consumer Shopping Behaviour.
Module
II: Retail Planning - Purpose, Method, Structure
and Monitoring the Plan;
Retail Marketing mix -
Strategies; Retail Brand Management - Positioning, Personality,
Merchandise Management, Meaning, Methods, Assortment and Inventory; Purchase Negotiation,
Supply Channel and Relationship, SCM Principles, and Retail Logistics.
Module
III: Retail Location Decisions - Trading Area
Analysis; Types of Locations;
Site
Evaluation; Store Design - Layout and Space Management; Visual Merchandising
and Displays; Retail Pricing - Approaches, Influencing Factors, Price
Sensitivity and Mark down Policy – EDLP.
Module
IV: Retail Promotion - Setting Objectives, Role
of Advertising, Sales Promotion, Personal Selling, Public Relations and
Relationship Marketing in Retailing; Human Resource Issues and Considerations,
Customer Service Management.
Module
V: Impact of Information Technology in Retailing, Integrated Systems
and Networking, EDI, Bar Coding, RFID, Customer Database Management. Electronic
Retailing - Role of Web, Online Retailing, Factors to be considered in having a
Website, Limitations of Web and Future Trends, Consumerism and Ethics in
Retailing, Social and Green issues. Retail Audit.
References:
1. Michael
Levy, Barton Weitz, Retail management, McGraw
Hill
2. Chetan
Bajaj, Rajnish Arya, Nidhi Varma Srivatava, Retail
Management, Oxford
Publishing,
India
MM
09 - SALES AND DISTRIBUTION MANAGEMENT
Module
1: Introduction to Sales Management: Definition and Meaning – Sales
Vs
Marketing,
Scope of Sales Management – Objectives & Functions of Sales Department –
Theories of Sales - Buyer Seller Dyads – Aidas Theory – ‘Right Set of
Circumstances’ Theory – Buying Formula Theory – Behavioural Equations Theory,
Sales Forecasting Methods – Sales Planning and Control: Goal Setting,
Performance Measurement, Diagnosis and Corrective Actions.
Module
II: Sales Organization and Developing the Sales
Force: Sales Department
Organization –
Sales Management Structure – Sales Management Positions – Role and Functions of
Sales Manager – Inter Department Relations – Characteristics of a Successful
Salesman. Recruiting, Selection and Training of Sales Force - Work Assignment
to Sales Personnel – Routing and Scheduling of Sales Force – Objectives of
Sales Quotas – Types of Quotas – Quota Setting and Administration – Concept, Objectives
and Procedure of Setting Sales Territories.
Module
III: Motivation, Compensation to Sales Force and
Controlling – Personal
Selling:
Motivating the Sales Team: Motivation Programs, Monetary and
Non-monetary
Compensation, Evaluation of Sales Force - Controlling of
Sales Force –
Sales Records and Reporting Systems – Controlling of Expenses – Sales Budget –
Sales Audit. Personal Selling – Salesmanship – Process - Preparation,
Prospecting, Pre-Approach, Sales Presentation, Closing of Sales – Modes of
Sales Presentation – Sales Resistance – Objections and Obstacles – Buyer
Dissonance – Reducing Buyer Dissonance.
Module
IV: Distribution Channels: Physical Distribution
- Definition, Importance –
Participants
in Physical Distribution Process - Marketing Channels – Definition and
Importance - Different Forms of Channels - Functions of Marketing Channels -
Unconventional Channels - Channels for Consumer Goods, Industrial Goods and
Services – Integrated Marketing Channels – Horizontal, Vertical, Multi Channel
Marketing Systems – Channel Selection Process and Criteria, Channel Conflicts
and Resolution - Channel Effectiveness Evaluation - International Marketing
Channels.
Module
V: Supply Chain Management: Supply Chain Management – Concept – Significance
– Components - Logistics Planning, Order Processing – Material Handling –
Transportation – Insurance - Warehousing – Inventory Management – Reverse
Logistics.
References:
1. Tapan K.
Panda, Sunil Sahadev – Sales And Distribution
Management – Oxford
Publishing,
India
2. Still,
Cundiff, Govoni – Sales Management: Decisions, Strategies
& Cases –
Prentice Hall,
India.
3. Anderson R,
Professional Sales Management – Englewood
Cliff, New Jersey,
Prentice Hall,
India.
MM
10 - SERVICES MARKETING
Module
1: Introduction to Services Marketing: Services Marketing –
Characteristics
–
Classification of services – Role of services in economy – Factors stimulating
the transformation of service economy – Growth of services in Indian economy –
Differences between Goods and Services Marketing.
Module
II: Customer Behaviour & Strategic Issues:
Customer decision making –
Customer
expectations and perceptions – Components of customer expectations – Service
encounters – High contact services and Low contact services – Market
segmentation and Targeting – Positioning and differentiation of services –
Managing demand and capacity.
Module
III: Services and the Marketing Mix: Traditional
marketing mix applied to services – Inadequacy of 4Ps – Developing service
concepts – Service Product Development – Branding of services – Pricing of
services – Educating customers and Promoting services – Managing People for service
advantage - Difference between mediocrity and success – Process
in services, Service Blueprinting – Crafting the service environment – Services
cape – Physical Evidence.
Module
IV: Managing Relationships and Service Quality:
Relationship Marketing and
Building
loyalty – Achieving Service Recovery – Service quality and its significance –
Measuring service quality – Service quality gap model SERVQUAL – Strategies for
improving service quality – Monitoring service quality.
Module
V: Marketing Services – Specific Industries: Tourism, Travel & Transportation
Services Marketing – Marketing of Financial Services: Banking, Insurance,
Mutual Funds – Communication and Information Services: Telecom, Courier – Media
Services – Professional Services Marketing: Healthcare, Consultancy,
Information Technology, Advertising – Marketing of Educational Services –
Charities Marketing.
References:
1. Christopher
Lovelock, Jochen Wirtz, Jayanta Chatterjee – Services
Marketing:
People.
Technology, Strategy, Pearson, New Delhi.
2. Helen
Woodruff, Services Marketing,
Longmen Group, New Delhi.
3. Adrian Payne, The Essence of Services Marketing, Prentice Hall, India
FINANCIAL MANAGEMENT
ELECTIVES
FM
07- PROJECT MANAGEMENT
Module1
Project
management and project selection: Project selection models, Project portfolio
process, Analysis under uncertainty, Project organization, Matrix organization.
Module
II
Work breakdown
structure, Systems integration, Interface coordination, Project life cycle,
Conflict and negotiation. Project Evaluation and Selection-Project cash flow –
Project appraisal – Analysis of risk – SCBA (Social Cost Benefit Analysis).
Module
III
Project
implementation: Estimating Project Budgets, Process of cost estimation,
Scheduling: Network Techniques PERT and CPM, Risk analysis using simulation,
CPM - crashing a project, Resource loading, leveling, and allocation.
Module
IV
Monitoring and
information systems: Information needs and the reporting process, computerized
PMIS, Earned value analysis, Planning - Monitoring - Controlling cycle, Project
control: types of control processes, design of control systems, control of
change and scope.
Module
V
Project auditing:
Construction and use of audit report, Project audit life cycle, Essentials of
audit and evaluation, Varieties of project termination,
the
termination process. Project financing in India – Financial
assistance for projects – Sources and schemes and various incentives for new
projects.
References
1. Chandra
Prasanna, Projects Planning: Analysis, selection,
implementation and
review,
Tata McGraw Hill.
2. Larson Erik
W. & Gray Clifford F, Project Management: The
Managerial
Process,
McGraw Hill.
3. Jack R.
Meredith, and Samuel J. Mantel Jr., Project Management
– A
Managerial
Approach, John Wiley and Sons.
4. Harold
Kerzner, Project Management – A Systems Approach to
Planning”,
Scheduling
and Controlling, John Wiley and Sons.
5. Larry
Richman, “Project Management: Step-by-Step”
PHI Learning Private
Limited.
FM
08 - SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
Module
1 Concept of Investment-Investment Instruments- Introduction to the financial
system, Financial Markets- Primary and Secondary Market, Stock
Exchanges-Depository System- Indices- SEBI and Regulations.
Module
II Investment Alternatives – Risk –Return Analysis –Systematic and Unsystematic
Risk- Bond Valuation – YTC/YTM/Bond duration. Bond Returns &Prices. Bond
Rating-Bond Management Strategies.
Module
III Share Valuation-Factors influencing Share
Price Movements-Share
Valuation
Models-Cash Flow Valuation Models-Earnings Valuation Models Fundamental
Analysis-E.I.C.
Module
IV Technical Analysis –Chart patterns/Moving Average/RSI/ROC/MACDE fficient
Market Hypothesis-Random walk theory.
Module
V Portfolio Management –Portfolio Analysis, Portfolio Selection-
Markowitz Model-CAPM, Portfolio Revision &Portfolio Evaluation.
References:
1. Fisher
Donald and Jordan Ronald, Security Analysis &
Portfolio Management
Prentice Hall
of India.
2. Francis
Jack Clark, Investment Analysis and Management,
McGraw Hill.
3. Chandra
Prasanna, Investment Management,
Tata McGraw Hill.
FM
09 - TAX MANAGEMENT
Module
1 Tax- meaning-Direct Tax- Indirect Tax-History of Income Tax in India-Basic
Terms- Capital and Revenue-Residential status-tax incidences-exemptions.
Module
II Heads of Incomes, - Income from salary - Income from house property-Income
from other source.
Module
III Income from business and profession and
capital gain.
Module
IV Carry forward and set off-clubbing –Deductions-Income tax Authorities
–Assessment procedures.
Module
V Taxation of companies-M A T-Tax planning-tax evasion-tax planning-tax
management.
Reference:
1. Dr. H.C.Mehrotra
&
S.P.Goyal, Income
Tax Law and Practice, New Age
Publication,
India
2. Singhania
V.K., Corporate Tax Planning,
TMH.
3. Gupta and
Gupta, Corporate Taxation in India, Himalya
Publishing House, New
Delhi.
4. Singhania,
Vinod, “Direct Taxes – Law and Practice”, Taxmann
Publications.
FM
10 -WORKING CAPITAL MANAGEMENT
Module
I Concept and meaning of working capital – Liquidity and profitability
– identification of factors affecting working capital requirements – theories
of working capital- Approaches to estimation of working capital – operating
cycle approach.
Module
II Management of inventories – determination of optimum inventory
– Inventory
management techniques – Levels of inventory.
Module
III Overview of management of receivables –
credit and Collection policy – Credit standards – Credit terms – Credit
analysis – management of payables – Maturity matching.
Module
IV Management of cash – Accelerating cash inflows – Managing collections
– Concentration banking –Control of disbursements – models for determining
optimum level of cash – inventory model, stochastic – Cash budgeting.
Module
V Sources of working capital finance – Long term – Short term.
References:
1. I M Pandey,
Working Capital Management, Vikas Publication,
India
2. V K Bhalla
,Working Capital Management, Vikas
Publication, India
3. Krish
Rangarajan, Anil Mishra, Working Capital Management –Excel
Publication,
New Delhi.
4. Satish P Mathur, Working Capital Management & Control- New Age Publication
HUMAN RESOURCE
MANAGEMENT ELECTIVES
HRM
07 - PERFORMANCE MANAGEMENT
Module
I Performance Management-objectives, scope and benefits, Job role
and competency analysis, Goal setting process, Organizational, functional and individual
Key result areas, Key performance indicators.
Module
II Performance appraisal methods : traditional & modern -
MBO,BSC,BOS,
assessment
centers, Multirater assessment , Potential appraisal, , Documentation and
appraisal communication, appraisal interview, feedback , Performance coaching.
Module
III Measuring performance – objectives,
measurement approaches – traits,
behaviour,
results based, types, measurement issues, Performance communication – formal
& informal methods.
Module
IV Developing, implementing and maintaining PMS, Performance improvement
and performance management discipline, PMS in public and private organizations.
Module
V Competency mapping – concept,competency mapping process &
models, competency assessment personal competency framework, Core competencies
PCMM – concept, benefits, HR score card.
References
1. G K Suri, C
S Venkataraman,N K Gupta, Performance measurement and
management,
Excel Books Pvt Ltd.
2. R K Sahu, Performance
Management System, Excel Books Pvt Ltd.
3. Udai
Pereekh & T V Rao, Designing and managing Human
Resource Systems,
oxford
publications.
4. T V Rao, HRD
Score card, Sage Publications.
5. Herman
Aguinis, Performance measurement,
Pearson education .
6. Seema
Sanghvi , Competency mapping ,
Response books, New Delhi.
HRM
08 - HUMAN RESOURCE
INFORMATION SYSTEMS
Module
I Introduction: Data & Information needs for HR Manager; Sources
of Data;
Role of IT in
HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Standard
Software and Customized Software; HRIS – An Investment; Survey of software
packages for Human Resource Information System including ERP Software such as
SAP, Oracles Financials and Ramco’s Marshal (only data input, output &
screens).
Module
II HR Management Process & HRIS: Modules on MPP, Recruitment, Selection,
Placement; Module on PA System; T & D Module; Module on Pay & related
dimensions; Planning & Control; Information System’s support for Planning
& Control.
Module
III Human Resource Accounting – Concept,
Objectives , Converting Human data in to money value- Different methods of HRA,
Limitations of Human
Resource
Accounting – Investment Approach, Investment in human resources , Recruiting
Costs, Depreciation, Rates of Return, Measuring return of human assets,
Prevention of Human Resource Wastage.
Module
IV Organization Climate Approach – Improvement and deterioration of organizational
climate, Responsibility accounting and Management control
Behavioural
aspects of Management Control; Human resources as social capital, Mentoring and
development of social capital, Social control, HR accounting and bench-marking.
Module
V Personnel costs, Audit Techniques, HR Audit, HRD Audit, HRD Score Card
– Accounting and Financial Statements.
References
1. Michael
Armstrong, A Handbook of Human Resource Management
Practice,
Kogan Page.
2. Jac
Fitz-enz, et al, How to Measure Human Resource Management,
McGraw
Hill.
3. M. Saeed,
D.K. Kulsheshtha, Human Resource Accounting Anmol
Publications.
4. Prabakara
Rao, Human Resource Accounting, Inter
India Publications, New
Delhi.
HRM
09 - STRATEGIC HUMAN RESOURCE MANAGEMENT
Module
I Business Strategy and Organizational Capability-SHRM
overview-Linking
HR strategy
with Business Strategy-Steps in SHRM - Role of HR during Organizational Growth,
Turn around, Retrenchment -Mergers and Acquisitions.
Module
II Strategic HR Planning and Acquisition-Business Strategy and
HRP-Job
Analysis and
SHRM -HRP Process-HRP and Outsourcing-Strategic Recruitment and Selection-IT
enabled acquisition -Alternatives to hiring.
Module
III Strategic Human Resources Development
-Corporate Strategy and Career Systems-The Need for Training and
Development-HRM approaches to Training and Development-Linkage between Business
Strategy and Training -New Developments in Training and development.
Module
IV Strategic Performance Management, Compensation and Employee
Relations-Performance
Measurement approaches-Effective performance Measurement-Compensation Reward
Approaches-Trends in Top level Executive Compensation-Strategic Linkage of
Performance Management and Compensation-Managing Employee Relations: Unions and
Strategic Collective Bargaining.
Module
V Global Environment of HR-Change & Diversity-Difference between
Global HRM and
Domestic HRM-Cross Cultural context-Strategic HR Issues in Global
Assignments-Competencies of HR Professional in a SHRM Scenario.
References
1. Tanuja
Agrawal, Strategic Human Resource Management,
Oxford Publishers.
2. Rajib
Lochan, Strategic Human Resource Management,
Excel Books.
54
3. Jeffery .A.
Mello, Strategic Human Resource Management,
Cengage
Learning.
4. Richard
Greer, Strategic Human Resource Management,
Pearson.
HRM
10 - TRAINING AND DEVELOPMENT
Module
1 Introduction to training: need for Training and
Developmentimportance of Training and development in organization. A Systematic
Approach to Training & Development-Assessment phase, Training and Development
phase, Evaluation Phase, Training administrations, effective usage of
instructions in training.
Module
II Needs Assessment and Analysis:, Organizational Support for need assessment
, operational analysis / Organizational analysis, requirement analysis,
individual analysis. Motivational aspects of HRD : Development cycle;
Reinforcement for behaviour modification- Learning
theories, stages of learning, learning principles, challenges to become
learning organization, trainee readiness, trainee motivation to learn,
motivational theories.
Module
III Instructional Approaches: An Overview,
Traditional Instructional
Approaches,
modern Instructional Approaches, Internal Training Vs External Training.
Training Methods- On the job- Apprenticeship., working, mentoring .Off the job-
Case studies, lectures, vestibule, sensitivity, in-basket, role plays,
audiovisual & other contemporary methods. Role of Trainers, Qualities of a
Good Trainers, Internal Trainer
Vs External
Training.
Module
IV Training Evaluation and Measurement: Introduction to evaluation
process,
Introduction
to criteria development, choosing criteria measures, The Evaluation of
Criteria, Evaluation, Experimental Designs, quasi experimental design, Other
methods of evaluation External Training Validity, Models of Evaluation., ROI on
Training.
Module
V Human resource development concept - HRD at micro and macro levels
-
Sub - systems
of HRD - role of HRD function - concept of career – career
Stages -
career planning and development - need - steps in career Planning - methods of
career planning and development - career development Actions and programs -
career problems and solutions - guidelines for Career management. Concept of
management development - need and importance of Management development -
management development process- Leader centered techniques of management
development.
References
1. Goldstein
Irwin L, Training In Organizations - Needs
Assessment,
55
Development
& Evaluation, Wordsworth Publication
2. Lynton
& Parekh, Training for Development,
Sage Publication
3. Robert L.
Craig, ASTD Training and Development,
McGraw Hill Publication
4. Dugan
laird- Approaches to Training and Development,
Perseus Publishing
2003
5. Rao TV , Readings in HRD,
Oxford & IBH