MARIAN LIBRARY
CATALOGUE – MARKETING MANAGEMENT
ACC. NO
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AUTHOR
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TITLE
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00006
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Karunakaran,K
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MARKETING
MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
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00043
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Mukerjee,
Kaushik
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CRM : A
STRATEGIC APPROACH
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||||
00049
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Mukerjee,
Kaushik
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CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I I CUSTOMER LOYALITY AND RETENTION
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||||
00050
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Mukerjee,
Kaushik
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CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I I CUSTOMER LOYALITY AND RETENTION
|
||||
00051
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Mukerjee,
Kaushik
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CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
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||||
00052
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Mukerjee,
Kaushik
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CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
|
||||
00053
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Mukerjee,
Kaushik
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CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
|
||||
00061
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Sreedhar, G.V.S
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MERCHANDISING:
CONCEPTS AND CASES
|
||||
00077
|
Sreedhar,G.V.S
and Singh,Amit
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CUSTOMER
EXPERIENTIAL MARKETING : CONCEPTS AND CASES
|
||||
00078
|
Suresh,K
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EFFECTIVE B2B
MARKETING: CONCEPT AND CASES
|
||||
00081
|
Shanthi, N.M
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CUSTOMER
LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
|
||||
00082
|
Tripathy,
Kumuda Laxman and Yeravadekar, Alaka
|
MARKETING ROI :
CONCEPTS AND APPLICATIONS
|
||||
00083
|
Garikaparthi,
Madhavi
|
MASS CUSTOMIZATION
: CONCEPTS AND PERSPECTIVES
|
||||
00084
|
Taher, Nasreen
|
EMOTION
BRANDING : AN INTRODUCTION
|
||||
00086
|
Kambhammettu,
Shyam Sunder
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MASS
CUSTOMIZATION : CONCEPTS AND APPLICATIONS
|
||||
00103
|
Vedpuriswar,
A.V
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COMPETING IN
GLOBAL MARKETS : CONCEPTS AND CASES
|
||||
00104
|
Vedpuriswar,
A.V
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COMPETING IN
GLOBAL MARKETS : CONCEPTS AND CASES
|
||||
00130
|
Sangeetha, K
|
EMOTION
MARKETING : CONCEPTS AND CASES
|
||||
00131
|
Sangeetha, K
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EMOTION
MARKETING : CONCEPTS AND CASES
|
||||
00143
|
Mukerjee,
Kaushik
|
CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
|
||||
00144
|
Mukerjee,
Kaushik
|
CUSTOMER FOCUS
: THE NEW IMPERATIVE VOL.I CUSTOMER SERVICE AND SATISFACTION
|
||||
00165
|
Shanthi, N.M
|
BRAND
MANAGEMENT : THE EMERGING PARADIGM
|
||||
00166
|
Shanthi, N.M
|
BRAND
MANAGEMENT : THE EMERGING PARADIGM
|
||||
00179
|
Shanthi, N.M
|
BRANDING
SERVICES : GLOBAL PERSPECTIVES
|
||||
00188
|
Kaushesh,
Anshul
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PHARMACEUTICAL
MARKETING: EMERGING TRENDS
|
||||
00192
|
Rao, B.Anand
and Baid, Payal
|
EMPLOYER
BRANDING : CONCEPTS AND CASES
|
||||
00225
|
Panda, Tapan.K
and Mishra, Sitikantha
|
TOURISM
MARKETING
|
||||
00226
|
Panda, Tapan.K
and Mishra, Sitikantha
|
TOURISM
MARKETING
|
||||
00237
|
Sreedhar,G.V.S
and Singh,Amit
|
CUSTOMER
EXPERIENTIAL MARKETING : CONCEPTS AND CASES
|
||||
00238
|
Sreedhar,G.V.S
and Singh,Amit
|
CUSTOMER
EXPERIENTIAL MARKETING : CONCEPTS AND CASES
|
||||
00275
|
Garikaparthi,
Madhavi
|
MASS
CUSTOMIZATION : CONCEPTS AND PERSPECTIVES
|
||||
00291
|
Singh, Amit
Kumar
|
DESTINATION
BRANDING : AN INTRODUCTION
|
||||
00292
|
Jain,B. Ravi
Kumar
|
E - NEGOTIATION
: AN INTRODUCTION
|
||||
00306
|
Shanthi, N.M
|
CUSTOMER
LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
|
||||
00309
|
Mukerjee,
Kaushik
|
DIRECT
MARKETING: EMERGING TRENDS
|
||||
00333
|
Sreedhar, G.V.S
|
BELOW THE LINE
MARKETING : CONCEPT AND CASES
|
||||
00334
|
Sreedhar, G.V.S
|
BELOW THE LINE
MARKETING : CONCEPT AND CASES
|
||||
00342
|
Krishna, S.Jaya
|
BUSINESS
SERVICE MANAGEMENT : AN INTRODUCTION
|
||||
00349
|
I.C.F.A.I
University Press
|
PLANNING E -
BUSINESS FOR COMPETITIVE ADVANTAGE
|
||||
00351
|
Shajan, Vandana
|
IPO MARKETS :
PERSPECTIVES AND EXPERIENCES
|
||||
00352
|
Jayasimha,K.R
and Yamini,Veena.B
|
FRANCHISING :
CONCEPTS AND CASES
|
||||
00357
|
Krishna, S.Jaya
|
EFFECTIVE E -
CRM; PRACTICES AND PERSPECTIVES
|
||||
00361
|
Mantravadi,
Promod.M
|
E - PROCUREMENT
: CONCEPTS AND CASES
|
||||
00365
|
Mukerjee,
Kaushik
|
CRM : A
STRATEGIC APPROACH
|
||||
00407
|
Sangeetha, K
|
EMOTION
MARKETING : CONCEPTS AND CASES
|
||||
00408
|
Sangeetha, K
|
EMOTION
MARKETING : CONCEPTS AND CASES
|
||||
00409
|
Mantravadi,
Promod.M
|
E - BUSINESS:
ORGANIZING FOR SUCCESS
|
||||
00437
|
Sreedhar, G.V.S
|
MULTICULTURAL
MARKETING : AN INTRODUCTION
|
||||
00439
|
Sangeetha, K
|
EMOTION
MARKETING : CONCEPTS AND CASES
|
||||
00451
|
Srinivasan,S
|
VALUE - BASED
WELLNESS : FOR THE SERVICE SECTOR EXECUTIVE
|
||||
00452
|
Varma, Roli
|
MANAGING
INDUSTRIAL RESEARCH EFFECTIVELY
|
||||
00469
|
Mantravadi,
Promod.M
|
E - FINANCE
VOL.I
|
||||
00476
|
Rao, Pramod and
Gadhawe, Sarika
|
SERVICES
MARKETING : A MULTI - DIMENSIONAL APPROACH
|
||||
00477
|
Prasad, B.V.S
and Selvan, Kalai
|
CUSTOMER -
CENTRIC BUSINESS MODEL : AN INTRODUCTION
|
||||
00481
|
Panda, Tapan.K
|
CONTEMPORARY
MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
|
||||
00482
|
Panda, Tapan.K
|
CONTEMPORARY
MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
|
||||
00483
|
Panda, Tapan.K
|
CONTEMPORARY
MARKETING : THE CHANGING FACE OF MARKETING IN THE 21ST CENTURY
|
||||
00489
|
Panda, Tapan.K
and Mishra, Sitikantha
|
TOURISM
MARKETING
|
||||
00490
|
Panda, Tapan.K
and Mishra, Sitikantha
|
TOURISM
MARKETING
|
||||
00491
|
Panda, Tapan.K
and Mishra, Sitikantha
|
TOURISM
MARKETING
|
||||
00532
|
Shanthi, N.M
|
MNC BRANDING IN
INDIA : STRATEGIES AND CASES
|
||||
00536
|
Gogula, Ratnaja
|
ONLINE BRANDING
: CONCEPTS AND APPLICATIONS
|
||||
00544
|
Tripathy,
Kumuda Laxman and Yeravadekar, Alaka
|
MARKETING ROI :
CONCEPTS AND APPLICATIONS
|
||||
00549
|
Lahiri, Keka
|
TOURISM AND
HOSPITALITY SERVICES : AN INTRODUCTION
|
||||
00564
|
Mishra, Santap
Sanhari and Mukherjee, Amrita
|
E - GOVERNANCE
IN DEVELOPING NATIONS
|
||||
00567
|
Sreedhar, G.V.S
|
MARKETIN TO
WOMEN : AN INTRODUCTION
|
||||
00569
|
Taher, Nasreen
and Gopalan, Swapna
|
MARKETPLACE
ANTHROPOLOGY
|
||||
00570
|
Prasad, B.V.S
and Selvan, Kalai
|
CUSTOMER -
CENTRIC BUSINESS MODEL : AN INTRODUCTION
|
||||
00577
|
Suresh,K
|
QUALITATIVE
MARKET RESEARCH : APPROACHES AND APPLICATIONS
|
||||
00591
|
Poddar, Reena
and Gadhawe,Sarika
|
COMPETITIVE
ADVANTAGE: AN INTRODUCTION
|
||||
00603
|
Lahiri, Keka
|
TOURISM AND
HOSPITALITY SERVICES : AN INTRODUCTION
|
||||
00604
|
Lahiri, Keka
|
TOURISM AND
HOSPITALITY SERVICES : AN INTRODUCTION
|
||||
00623
|
Taher, Nasreen
|
NEUROMARKETING:
AN INTRODUCTION
|
||||
00624
|
Srinivasan,S
|
VALUE - BASED
WELLNESS : FOR THE SERVICE SECTOR EXECUTIVE
|
||||
00630
|
Rao, Pramod and
Gadhawe, Sarika
|
SERVICES
MARKETING : A MULTI - DIMENSIONAL APPROACH
|
||||
00634
|
Poddar, Reena
and Gadhawe,Sarika
|
COMPETITIVE
ADVANTAGE: AN INTRODUCTION
|
||||
00635
|
Poddar, Reena
and Gadhawe,Sarika
|
COMPETITIVE
ADVANTAGE: AN INTRODUCTION
|
||||
00700
|
Garikaparthi,
Madhavi
|
CRM: CASE
STUDIES
|
||||
00703
|
Shanthi, N.M
|
CRM IN TELECOM
: CONCEPTS AND CASES
|
||||
00715
|
Shanthi, N.M
|
CUSTOMER
LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
|
||||
00726
|
Ghosh, Shantanu
and Posa, Venkata Nimeesha
|
CAUSE RELATED
MARKETING : AN INTRODUCTION
|
||||
00727
|
Ghosh, Shantanu
and Posa, Venkata Nimeesha
|
CAUSE RELATED
MARKETING : AN INTRODUCTION
|
||||
00743
|
Krishna, S.Jaya
|
E - TREND IN
PHARMA MARKETING
|
||||
00762
|
Taher, Nasreen
|
EMOTION
BRANDING : AN INTRODUCTION
|
||||
00777
|
I.C.F.A.I
University Press
|
E - TAILING
VOL.II
|
||||
00778
|
Mantravadi,
Promod.M
|
E - BUSINESS:
ORGANIZING FOR SUCCESS
|
||||
00780
|
Krishna, S.Jaya
|
E - TRENDS IN
PHARMA MARKETING
|
||||
00784
|
Krishna, S.Jaya
|
EFFECTIVE E -
CRM; PRACTICES AND PERSPECTIVES
|
||||
00785
|
Rao, B.Anand
and Baid, Payal
|
EMPLOYER
BRANDING : CONCEPTS AND CASES
|
||||
00795
|
Sreedhar, G.V.S
and Krishna.A.V, Bala
|
EVENT - BASED
MARKETING : STRATEGIES AND CASES
|
||||
00796
|
Bhattacharya,
Moonmoon
|
E -
COLLABORATION : AN INTRODUCTION
|
||||
00797
|
Bhattacharya,
Moonmoon
|
E -
COLLABORATION : AN INTRODUCTION
|
||||
00798
|
I.C.F.A.I
University Press
|
CASE STUDIES ON
INTERNATIONAL TRADE AND EXCHANGE RATES
|
||||
00818
|
Vedpuriswar,
A.V
|
CASE STUDIES
FMGC SECTOR
|
||||
00833
|
Taher, Nasreen
|
GUERRILLA
MARKETING COMES OF AGE
|
||||
00851
|
Rao, Katuri
Nageswara
|
GLOBAL
IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
|
||||
00852
|
Rao, Katuri
Nageswara
|
GLOBAL
IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
|
||||
00861
|
Sarkar, Debjani
Mitra and Mukherjee, Ishita
|
GLOBAL EXPORT
TRENDS
|
||||
00872
|
Mrudula, E
|
GOLD MARKET :
EMERGING TRENDS
|
||||
00873
|
Mrudula, E
|
GOLD MARKET :
EMERGING TRENDS
|
||||
00874
|
Suresh,K
|
GREEN
MARKETING: CONCEPTS AND CASES
|
||||
00959
|
Ramani,V.V and
Bellur, Aparna
|
INDIA`S GLOBAL
TRADE RELATIONS
|
||||
00975
|
Ghose, Amitabha
|
MARKETING IN
THE UNPREDICTABLE WORLD
|
||||
00978
|
Suresh,K
|
MARKETING OF
LUXURY GOODS AND SERVICES
|
||||
00983
|
Ghose, Amitabha
|
MARKETING IN
THE UNPREDICTABLE WORLD
|
||||
00994
|
Devi,R.J
|
MARKETING
INTELLIGENCE : CONCEPTS AND CASES
|
||||
00997
|
Bhaskaran,S and
Mohanty, Suchitra
|
MARKETING OF
LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
|
||||
00999
|
Krishna, S.Jaya
|
MARKETING FOR
SOCIAL CHANGE : PERSPECTIVES AND EXPERIENCES
|
||||
01009
|
Suresh,K
|
MARKETING OF
HIGH - TECH PRODUCTS AND SERVICES
|
||||
01010
|
Sreedhar, G.V.S
|
MULTICULTURAL
MARKETING : AN INTRODUCTION
|
||||
01116
|
Krishna, S.Jaya
|
SUPPLIER
RELATIONSHIP MANAGEMENT : AN INTRODUCTION
|
||||
01135
|
Krishna, S.Jaya
|
SERVICE
LIFECYCLE MANAGEMENT : TRANSFORMING THE AFTER - SALES SERVICE
|
||||
01136
|
Krishna, S.Jaya
|
SERVICE
LIFECYCLE MANAGEMENT : TRANSFORMING THE AFTER - SALES SERVICE
|
||||
01137
|
Krishna, S.Jaya
|
SALES FORCE
AUTOMATION: CONCEPTS AND PERSPECTIVES
|
||||
01151
|
Jain,B. Ravi
Kumar
|
SERVICE
ORIENTED ARCHITECTURE : AN INTRODUCTION
|
||||
01161
|
Zikmund,William.G
and Babin,Barry.J
|
MARKETING
RESEARCH
|
||||
01166
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
01186
|
Saxena, Rajan
|
MARKETING
MANAGEMENT
|
||||
01272
|
Mishra, Santap
Sanhari and Mukherjee, Amrita
|
E - GOVERNANCE
IN DEVELOPING NATIONS
|
||||
01277
|
I.C.F.A.I
University Press
|
E - TAILING
VOL.II
|
||||
01284
|
Krishna, S.Jaya
|
EFFECTIVE E -
CRM; PRACTICES AND PERSPECTIVES
|
||||
01309
|
Sujatha,B
|
USER PROFILING
: CONCEPTS AND APPLICATIONS
|
||||
01321
|
I.C.F.A.I
University Press
|
INDUSTRIAL
MARKETING
|
||||
01323
|
I.C.F.A.I
University Press
|
E - BUSINESS
|
||||
01326
|
I.C.F.A.I
University Press
|
RETAIL
MANAGEMENT
|
||||
01327
|
I.C.F.A.I
University Press
|
MARKETING
COMMUNICATIONS WORKBOOK
|
||||
01328
|
I.C.F.A.I
University Press
|
MARKETING
MANAGEMENT : WORKBOOK
|
||||
01329
|
I.C.F.A.I
University Press
|
MARKETING
RESEARCH
|
||||
01331
|
I.C.F.A.I
University Press
|
CONSUMER
BEHAVIOR :WORKBOOK
|
||||
01516
|
Westwood, John
|
HOW TO WRITE A
MARKETING PLAN
|
||||
01525
|
Sontakki,C.N
|
MARKETING
MANAGEMENT
|
||||
01530
|
Finklestein,Ron
|
MARKETING
SECRETS
|
||||
01534
|
Aaker, David.A
|
STRATEGIC
MARKET MANAGEMENT
|
||||
01539
|
Sontakki,C.N
|
MANAGEMENT OF
MARKETING COMMUNICATIONS
|
||||
01540
|
Sontakki,C.N
|
MANAGEMENT OF
MARKETING COMMUNICATIONS
|
||||
01551
|
Clay,Julian
|
SUCCESSFUL
SELLING SOLUTIONS
|
||||
01593
|
Sahni,N.K and
Gupta,Meenu
|
CONSUMER
BEHAVIOUR
|
||||
01849
|
Banumathy,S and
Jayalakshmi
|
RETAIL
MARKETING
|
||||
01850
|
Cherunilam,Francis
|
INDUSTRIAL
MARKETING : TEXT AND CASES
|
||||
01851
|
Chopra,Harish.K
|
PRODUCT AND
BRAND MANAGEMENT
|
||||
01852
|
Thakur, Gurdev
Singh and Bahrah,Supreet
|
SERVICES
MARKETING
|
||||
02011
|
Murthy,C.S.V
|
E - COMMERCE :
CONCEPTS, MODELS ,STRATEGIES
|
||||
02013
|
Sethi,Sumit and
Satsangi,Alok
|
ENCYCLOPAEDIA
OF INTERNATIONAL MARKETING VOLUME - 3
|
||||
02014
|
Saini,P.D
|
MARKETING IN
21ST CENTURY
|
||||
02022
|
Sherlekar,S.A
|
MARKETING
MANAGEMENT
|
||||
02023
|
Nayak,Atul
|
FUNDAMENTALS OF
MARKETING
|
||||
02027
|
Sarkar, Sanjeev
|
E - COMMERCE
AND DIGITAL MODELS FOR BUSINESS
|
||||
02030
|
Saini,P.D
|
E - MARKETING :
THEORY AND PRACTICE
|
||||
02036
|
Schneider,
Gary.P
|
ELECTRONIC
COMMERCE : THE SECOND WAVE
|
||||
02045
|
Bahuguna,
Pallavi
|
SERVICES
MARKETING
|
||||
02046
|
Bahuguna,
Pallavi
|
INTERNATIONAL
MARKETING
|
||||
02066
|
Saini,P.D
|
MARKETING IN
21ST CENTURY
|
||||
02067
|
McDonald,Malcolm
and Smith, Brain and Ward, Keith
|
MARKETING DUE
DILIGENCE
|
||||
02068
|
Drucker,
Peter.F
|
THE REALITIES
|
||||
02069
|
Tailor, R.K
|
MODERN
MARKETING MANAGEMENT
|
||||
02070
|
Basotia,V.K
|
MODERN
MARKETING MANAGEMENT : NEW TRENDS AND TECHNOLOGIES
|
||||
02071
|
Saini,P.D
|
MARKETING
MANAGEMENT : MODERN STRATEGIES
|
||||
02073
|
Basu, Randhir
|
DICTIONARY OF E
- COMMERCE
|
||||
02074
|
Sharma,S.P
|
SERVICE
MARKETING
|
||||
02077
|
Sethi,Sumit and
Satsangi,Alok
|
ENCYCLOPAEDIA
OF INTERNATIONAL MARKETING VOLUME - 1
|
||||
02078
|
Sethi,Sumit and
Satsangi,Alok
|
ENCYCLOPAEDIA
OF INTERNATIONAL MARKETING VOLUME - 2
|
||||
02088
|
Bose, Biplab.S
|
MARKETING
MANAGEMENT
|
||||
02089
|
Panda, Tapan.K
|
MARKETING
MANAGEMENT: TEXT AND CASES
|
||||
02093
|
Devaraja,T.S
|
FUNDAMENTALS OF
MARKETING MANAGEMENT
|
||||
02094
|
Satsangi, Alok
|
A - Z MARKETING
|
||||
02095
|
Chunawalla,S.A
|
MARKETING :
PRINCIPLES AND PRACTICE
|
||||
02096
|
Pankaj,S
|
E - COMMERCE
|
||||
02097
|
Lancaster,
Geoff and Reynolds, Paul
|
MANAGEMENT OF
MARKETING
|
||||
02099
|
Bajaj,
Kamlesh.K and Nag, Debjani
|
E - COMMERCE :
THE CUTTING EDGE OF BUSINESS
|
||||
02107
|
Kazmi, S.H.H
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
02108
|
Karunakaran,K
|
MARKETING
MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
|
||||
02114
|
Sharma,S.P and
Joshi, Dilip.B
|
MARKETING AND
SALES MANAGEMENT
|
||||
02138
|
Randhawa,
Hemant Singh
|
GLOBALISATION
AND MARKETING MANAGEMENT
|
||||
02147
|
Aaker, David.A
and Kumar,V and Day,George.S
|
MARKETING
RESEARCH
|
||||
02148
|
Aaker, David.A
and Kumar,V and Day,George.S
|
MARKETING
RESEARCH
|
||||
02149
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E-COMMERCE :
FUNDAMENTALS AND APPLICATIONS
|
||||
02150
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E-COMMERCE :
FUNDAMENTALS AND APPLICATIONS
|
||||
02151
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E - COMMERCE :
FUNDAMENTALSAND APPLICATIONS
|
||||
02153
|
McAuley, Andrew
|
INTERNATIONAL
MARKETING :CONSUMING GLOBALLY, THINKING LOCALLY
|
||||
02154
|
McAuley, Andrew
|
INTERNATIONAL
MARKETING :CONSUMING GLOBALLY, THINKING LOCALLY
|
||||
02160
|
Aaker, David.A
and Kumar,V and Day,George.S
|
MARKETING
RESEARCH
|
||||
02164
|
Joseph, P.T
|
E - COMMERCE :
AN INDIAN PERSPECTIVE
|
||||
02165
|
Joseph, P.T
|
E - COMMERCE :
AN INDIAN PERSPECTIVE
|
||||
02167
|
Kumar, Arun and
Meenakshi,N
|
ORGANIZATIONAL
BEHAVIOUR : A MODERN APPROACH
|
||||
02169
|
Kalakota, Ravi
and Robinson,Marcia
|
E BUSINESS 2.0
: ROADMAP FOR SUCCESS
|
||||
02171
|
Schneider,
Gary.P
|
ECOMMERCE :
STRATEGY, TECHNOLOGY AND IMPLEMENTATION
|
||||
02172
|
Schneider,
Gary.P
|
ECOMMERCE :
STRATEGY, TECHNOLOGY AND IMPLEMENTATION
|
||||
02173
|
Schneider,
Gary.P
|
ECOMMERCE :
STRATEGY, TECHNOLOGY AND IMPLEMENTATION
|
||||
02180
|
Czinkota,
Michael.R and Ronkainen,Iikka.A
|
INTERNATIONAL
MARKETING
|
||||
02181
|
Czinkota,
Michael.R and Ronkainen,Iikka.A
|
INTERNATIONAL
MARKETING
|
||||
02182
|
Czinkota,
Michael.R and Ronkainen,Iikka.A
|
INTERNATIONAL
MARKETING
|
||||
02199
|
Churchill,Gilbert.A
and Iacobucci,Dawn and Israel, D
|
MARKEING
RESEARCH : A SOUTH ASIAN PERSPECTIVE
|
||||
02200
|
Churchill,Gilbert.A
and Iacobucci,Dawn and Israel, D
|
MARKEING
RESEARCH : A SOUTH ASIAN PERSPECTIVE
|
||||
02201
|
Churchill,Gilbert.A
and Iacobucci,Dawn and Israel, D
|
MARKEING
RESEARCH : A SOUTH ASIAN PERSPECTIVE
|
||||
02206
|
Evans,Joel.R
and Berman,Barry
|
MARKETING
MANAGEMENT
|
||||
02207
|
Evans,Joel.R
and Berman,Barry
|
MARKETING
MANAGEMENT
|
||||
02208
|
Evans,Joel.R
and Berman,Barry
|
MARKETING
MANAGEMENT
|
||||
02215
|
Kurtz, David.L
and Boone, Louis.E
|
PRINCIPLES OF
MARKETING
|
||||
02216
|
Kurtz, David.L
and Boone, Louis.E
|
PRINCIPLES OF
MARKETING
|
||||
02217
|
Kurtz, David.L
and Boone, Louis.E
|
PRINCIPLES OF
MARKETING
|
||||
02218
|
Craig, C.Samuel
and Douglas, Susan.P
|
INTERNATIONAL
MARKETING RESEARCH
|
||||
02219
|
Craig, C.Samuel
and Douglas, Susan.P
|
INTERNATIONAL
MARKETING RESEARCH
|
||||
02220
|
Craig, C.Samuel
and Douglas, Susan.P
|
INTERNATIONAL
MARKETING RESEARCH
|
||||
02233
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
02234
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
02235
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
02241
|
Laudon,
Kenneth.C and Traver, Carol guercio
|
E - COMMERCE :
BUSINESS, TECHNOLOGY, SOCIETY
|
||||
02242
|
Laudon,
Kenneth.C and Traver, Carol guercio
|
E - COMMERCE :
BUSINESS, TECHNOLOGY, SOCIETY
|
||||
02243
|
Laudon,
Kenneth.C and Traver, Carol guercio
|
E - COMMERCE :
BUSINESS, TECHNOLOGY, SOCIETY
|
||||
02250
|
Kalakota, Ravi
and Robinson,Marcia
|
E - COMMERCE
2.0 : ROADMAP FOR SUCCESS
|
||||
02273
|
Onkvisit,Sak
and Shaw, John J
|
INTERNATIONAL
MARKETING : ANALYSIS AND STRATEGY
|
||||
02308
|
Sharma,S.P and
Joshi, Dilip.B
|
MARKETING AND
SALES MANAGEMENT
|
||||
02309
|
Patil,B.S
|
MARKETING
RESEARCH AND ENTREPRENEURSHIP
|
||||
02310
|
Patil,B.S
|
MARKETING
RESEARCH AND ENTREPRENEURSHIP
|
||||
02311
|
Saini,P.D
|
E - MARKETING :
THEORY AND PRACTICE
|
||||
02315
|
Saini,P.D
|
MARKETING
MANAGEMENT : MODERN STRATEGIES
|
||||
02316
|
Chunawalla,S.A
|
MARKETING :
PRINCIPLES AND PRACTICE
|
||||
02317
|
Chunawalla,S.A
|
MARKETING :
PRINCIPLES AND PRACTICE
|
||||
02320
|
Bajaj,
Kamlesh.K and Nag, Debjani
|
E - COMMERCE :
THE CUTTING EDGE OF BUSINESS
|
||||
02326
|
Kazmi, S.H.H
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
02327
|
Kazmi, S.H.H
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
02328
|
Kazmi, S.H.H
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
02333
|
Murthy,C.S.V
|
E - COMMERCE :
CONCEPTS, MODELS ,STRATEGIES
|
||||
02334
|
Murthy,C.S.V
|
E - COMMERCE :
CONCEPTS, MODELS ,STRATEGIES
|
||||
02366
|
Kalakota, Ravi
and Robinson,Marcia
|
E - COMMERCE
2.0 : ROADMAP FOR SUCCESS
|
||||
02367
|
Kalakota, Ravi
and Robinson,Marcia
|
E - COMMERCE
2.0 : ROADMAP FOR SUCCESS
|
||||
02384
|
Randhawa,
Hemant Singh
|
GLOBALISATION
AND MARKETING MANAGEMENT
|
||||
02398
|
Singh, Yoginder
|
MANAGING
CUSTOMER RELATIONSHIP CODES AND GUIDELINES
|
||||
02402
|
Singh, Yoginder
|
MANAGING
CUSTOMER RELATIONSHIP CODES AND GUIDELINES
|
||||
02403
|
Ghai, Subash
|
E - MARKETING
|
||||
02404
|
Ghai, Subash
|
E - MARKETING
|
||||
02409
|
Raju, M.S and
Rao, J.V.Prabhakara
|
FUNDAMENTALS OF
MARKETING
|
||||
02410
|
Raju, M.S and
Rao, J.V.Prabhakara
|
FUNDAMENTALS OF
MARKETING
|
||||
02411
|
Raju, M.S and
Rao, J.V.Prabhakara
|
FUNDAMENTALS OF
MARKETING
|
||||
02414
|
Hegde,
H.Parameshwar
|
TEXT BOOK OF
MARKETING MANAGEMENT
|
||||
02442
|
Bose, Biplab.S
|
MARKETING
MANAGEMENT
|
||||
02533
|
Mittal, S.K
|
SALES PROMOTION
AND MARKETING COMMUNICATIONS
|
||||
02534
|
Mittal, S.K
|
SALES PROMOTION
AND MARKETING COMMUNICATIONS
|
||||
02535
|
Bahuguna,
Pallavi
|
MARKETING
RESEARCH
|
||||
02536
|
Bahuguna,
Pallavi
|
MARKETING
RESEARCH
|
||||
02541
|
Nayak,Atul
|
FUNDAMENTALS OF
MARKETING
|
||||
02542
|
Nayak,Atul
|
FUNDAMENTALS OF
MARKETING
|
||||
02543
|
Nayak,Atul
|
FUNDAMENTALS OF
MARKETING
|
||||
02552
|
Jobanputra,
Kuldeep.H
|
GLOBAL
MARKETING AND CONSUMER DECISION MAKING
|
||||
02553
|
Jobanputra,
Kuldeep.H
|
GLOBAL
MARKETING AND CONSUMER DECISION MAKING
|
||||
02555
|
Sarkar, Sanjeev
|
E-COMMERCE AND
DIGITAL MODELS FOR BUSINESS
|
||||
02578
|
Gupta, Sudhir
|
MARKETING
MANAGEMENT
|
||||
02581
|
Raju,M.S and
Rao, J.V.Prabhakara
|
FUNDAMENTALS OF
MARKETING
|
||||
02597
|
Sherlekar,S.A
|
MARKETING
MANAGEMENT
|
||||
02598
|
Sherlekar,S.A
|
MARKETING
MANAGEMENT
|
||||
02599
|
Singh,S.K
|
MARKETING
RESEARCH : MEASUREMENT AND METHOD
|
||||
02608
|
Lancaster,
Geoff and Reynolds, Paul
|
MANAGEMENT OF
MARKETING
|
||||
02609
|
Lancaster,
Geoff and Reynolds, Paul
|
MANAGEMENT OF
MARKETING
|
||||
02618
|
Vyas, Hitesh.D
|
CONSUMER
BEHAVIOUR
|
||||
02626
|
Panda, Tapan.K
|
MARKETING
MANAGEMENT: TEXT AND CASES
|
||||
02627
|
Panda, Tapan.K
|
MARKETING
MANAGEMENT: TEXT AND CASES
|
||||
02628
|
Panda, Tapan.K
|
MARKETING
MANAGEMENT: TEXT AND CASES
|
||||
02629
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02630
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02631
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02632
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02633
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02634
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02635
|
Rayudu,C.S
|
E- COMMERCE : E
- BUSINESS
|
||||
02650
|
Bose, Biplab.S
|
MARKETING
MANAGEMENT
|
||||
02651
|
Karunakaran,K
|
MARKETING
MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
|
||||
02652
|
Karunakaran,K
|
MARKETING
MANAGEMENT: TEXT AND CASES IN INDIAN CONTEXT
|
||||
02653
|
Shri Prakash
|
THEORY OF
CONSUMER BEHAVIOUR
|
||||
02654
|
Shri Prakash
|
THEORY OF
CONSUMER BEHAVIOUR
|
||||
02655
|
Shri Prakash
|
THEORY OF
CONSUMER BEHAVIOUR
|
||||
02666
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E-COMMERCE :
FUNDAMENTALS AND APPLICATIONS
|
||||
02667
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E-COMMERCE :
FUNDAMENTALS AND APPLICATIONS
|
||||
02668
|
Chan,
Henry and Lee, Raymond and Dillon,
Tharam
|
E - COMMERCE :
FUNDAMENTALSAND APPLICATIONS
|
||||
02727
|
I.C.F.A.I
University Press
|
INTERNATIONAL
FINANCE & TRADE
|
||||
02731
|
I.C.F.A.I
University Press
|
INTERNATIONAL
FINANCE & TRADE
|
||||
02733
|
I.C.F.A.I
University Press
|
INTERNATIONAL
FINANCE & TRADE WORKBOOK
|
||||
02735
|
I.C.F.A.I
University Press
|
INTERNATIONAL
FINANCE & TRADE WORKBOOK
|
||||
02737
|
I.C.F.A.I
University Press
|
SERVICE
MARKETING :WORKBOOK
|
||||
02741
|
Chaturvedi,
Braj Mohan
|
TOTAL BRAND
MANAGEMENT : AN INTRODUCTION
|
||||
02743
|
Rao, Pramod and
Gadhawe, Sarika
|
SERVICES
MARKETING : A MULTI - DIMENSIONAL APPROACH
|
||||
02755
|
Shajan, Vandana
|
IPO MARKETS :
PERSPECTIVES AND EXPERIENCES
|
||||
02762
|
Mantravadi,
Promod.M
|
SOFTWARE &
SERVICES
|
||||
02764
|
Bose, Jayshree
|
E - GOVERNANCE
IN INDIA : ISSUES AND CASES
|
||||
02766
|
Krishna, S.Jaya
|
E - BUSINESS:
EMERGING MODELS, STRATEGIES AND PRACTICES
|
||||
02768
|
Mookherjee,S.N
|
BUSINESS
MARKETING : AN INTRODUCTION
|
||||
02772
|
Shanthi, N.M
|
CUSTOMER
LOYALITY PROGRAMS : TRENDS AND EXPERIENCES
|
||||
02777
|
Bhattacharya,
Moonmoon
|
E -
COLLABORATION : AN INTRODUCTION
|
||||
02782
|
Suresh,K
|
DIGITAL
BUSINESS : AN INTRODUCTION
|
||||
02797
|
Das, Naveen
|
BRAND
COMMUNICATION: CONTEMPORARY APPROACHES
|
||||
02803
|
Rajmanohar, T.P
|
ENGINEERING
SERVICES OUTSOURCING : EMERGING TRENDS
|
||||
02806
|
Suresh,K
|
BRAND PORTFOLIO
MANAGEMENT : CONCEPTS AND APPLICATIONS
|
||||
02826
|
Singh, Amit
Kumar
|
DESTINATION
BRANDING : AN INTRODUCTION
|
||||
02841
|
Sekhar,
Y.Chandra
|
WTO : CANCUM
AND BEYOND
|
||||
02856
|
Ganesan,
Senthil
|
RETAILING
SECTOR
|
||||
02857
|
Suresh,K
|
RETAILING :
EMERGING GLOBAL TRENDS
|
||||
02859
|
Lahiri, Keka
|
KNOWLEDGE
SHARING : AN INTRODUCTION
|
||||
02860
|
Lindgreen,Adam
|
RELATIONSHIP
MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
|
||||
02865
|
Singh, Amit
Kumar
|
GLOBAL BRANDING
: PERSPECTIVES AND CHALLENGES
|
||||
02866
|
Reddy, Sumati
|
MERGERS AND
ACQUISITIONS : THE STRATEGIC ROLE OF HUMAN RESOURCE MANAGEMENT
|
||||
02873
|
Sujatha,B
|
USER PROFILING
: CONCEPTS AND APPLICATIONS
|
||||
02876
|
Gopal,V.V
|
CRM IN TRAVEL
AND TOURISM : CONCEPTS AND CASES
|
||||
02933
|
Shanthi, N.M
|
IMPLEMENTATION
OF CRM IN SERVICES : CONCEPTS AND CASES
|
||||
02939
|
Vedpuriswar,
A.V
|
SERVICES
|
||||
02940
|
Krishna, S.Jaya
|
WEB SERVICES :
CONCEPTS AND CASES
|
||||
02945
|
Chaturvedi,
Braj Mohan
|
STRATEGIC
MARKETING : CONCEPTS AND CASES VOL.II
|
||||
02951
|
Sreedhar, G.V.S
|
COMMODITY
BRANDING : CONCEPTS AND CASES
|
||||
02976
|
Krishna, S.Jaya
|
SUPPLIER
RELATIONSHIP MANAGEMENT : AN INTRODUCTION
|
||||
02978
|
I.C.F.A.I
University Press
|
CASES ON GLOBAL
RETAILING INDUSTRY
|
||||
02987
|
Mehrotra, Nitin
|
INDIAN RETAIL
SECTOR : A PRIMER
|
||||
02988
|
Botla,
Lakshmaiah
|
PRIVATE LABELS
: AN INTRODUCTION
|
||||
02995
|
I.C.F.A.I
University Press
|
CASES ON GLOBAL
RETAILING INDUSTRY
|
||||
02997
|
Mantravadi,
Promod.M
|
E - BUSINESS:
ORGANIZING FOR SUCCESS
|
||||
02999
|
Sekhar,
Y.Chandra
|
WTO : THE
EMERGING AGENDA
|
||||
03000
|
Krishna, S.Jaya
|
SUPPLIER
RELATIONSHIP MANAGEMENT : AN INTRODUCTION
|
||||
03003
|
Sreenath,
Kanugovi
|
SMS MARKETING
FOR MOBILE GENERATION
|
||||
03008
|
Rajshekar,N
|
THE NEW AGE
MARKETING
|
||||
03010
|
Chowdary,
Nagendra.V
|
TRADE POLICIES
IN INDIA : THE NEW AGENDA
|
||||
03012
|
Krishna, S.Jaya
|
WEB SERVICES :
INDUSTRY APPLICATIONS
|
||||
03015
|
Kaushesh,
Anshul
|
MARKETING
STRATEGY VOL.I
|
||||
03016
|
Gopal,V.V
|
TAPPING RURAL
MARKETS : CONCEPTS AND CASES
|
||||
03017
|
Jayasimha, K.R
and Yamini.B, Veena
|
STRATEGIC
MARKETING : CONCEPTS AND CASES VOL.I
|
||||
03019
|
Kaushesh,
Anshul
|
RETAILING : THE
SUNRISE SECTOR
|
||||
03026
|
Taher, Nasreen
|
THE INDIAN
CONSUMER : A CHANGING PROFILE
|
||||
03029
|
Rajmanohar, T.P
|
ENGINEERING
SERVICES OUTSOURCING : EMERGING TRENDS
|
||||
03057
|
Lahiri, Keka
|
GLOBAL
HEALTHCARE MANAGEMENT : AN INTRODUCTION
|
||||
03058
|
Lahiri, Keka
|
FAST FOOD
RETAILING : EMERGING TRENDS
|
||||
03063
|
Mantravadi,
Promod.M
|
E - FINANCE
VOL.I
|
||||
03067
|
Taher, Nasreen
|
INDIA: THE
EMERGING BRAND
|
||||
03069
|
Sreedhar, G.V.S
|
MARKETING TO
WOMEN : AN INTRODUCTION
|
||||
03070
|
Taher, Nasreen
and Gopalan, Swapna
|
MARKETPLACE
ANTHROPOLOGY
|
||||
03100
|
Sarathy,
V.Partha
|
RURAL MARKETING
: CONCEPTS AND CASES
|
||||
03103
|
Rao, Katuri
Nageswara
|
GLOBAL
IMBALANCES IN TRADE AND FINANCE : ISSUES AND PERSPECTIVES
|
||||
03111
|
Mukerjee,
Kaushik
|
REDEFINING
CUSTOMER VALUE
|
||||
03126
|
I.C.F.A.I
University Press
|
CASES ON GLOBAL
RETAILING INDUSTRY
|
||||
03139
|
Vedpuriswar,A.V
|
CASE STUDIES
SERVICES
|
||||
03146
|
Kambhammettu,
Shyam Sunder
|
FRANCHISING :
TRENDS AND EXPERIENCES
|
||||
03147
|
Kambhammettu,
Shyam Sunder
|
FRANCHISING :
TRENDS AND EXPERIENCES
|
||||
03149
|
Gopalakrishnan,P
and Sudaresan,M
|
BRAND ALLIANCES
: NEW MODELS OF NETWORKING
|
||||
03214
|
Krishna, S.Jaya
|
SUPPLIER
RELATIONSHIP MANAGEMENT : AN INTRODUCTION
|
||||
03254
|
Krishna, S.Jaya
|
CUSTOMER
RETENTION MANAGEMENT : CONCEPTS AND APPLICATIONS
|
||||
03294
|
Suresh,K
|
QUALITATIVE
MARKET RESEARCH : APPROACHES AND APPLICATIONS
|
||||
03375
|
Mantravadi,
Promod.M
|
E - MARKETING :
THE EMERGING TRENDS
|
||||
03380
|
Gopalan,Swapna
and Mueen,Mohammed
|
VIRAL MARKETING
: CONCEPTS AND CASES
|
||||
03385
|
Mantravadi,
Promod.M
|
E - FINANCE
VOL.II
|
||||
03388
|
Gopal,V.V
|
CRM IN BANKING
: CONCEPTS AND CASES
|
||||
03413
|
Jayasimha,K.R
and Yamini,Veena.B
|
FRANCHISING :
CONCEPTS AND CASES
|
||||
03414
|
Taher, Nasreen
|
NEUROMARKETING:
AN INTRODUCTION
|
||||
03415
|
Ganesan,
Senthil
|
GLOBAL BRANDS
|
||||
03426
|
Shanthi, N.M
|
BRANDING
SERVICES : GLOBAL PERSPECTIVES
|
||||
03430
|
Suresh,K
|
EFFECTIVE SALES
PROMOTIONS : VIEWS AND EXPERIENCES
|
||||
03450
|
Suresh,K
|
SEGMENTATION
AND TARGET MARKETING : CONCEPTS AND CASES
|
||||
03452
|
Sangeetha, K
|
MARKETING
PARADIGMS
|
||||
03453
|
Mukerjee,
Kaushik
|
DIRECT
MARKETING: EMERGING TRENDS
|
||||
03454
|
Lindgreen,Adam
|
RELATIONSHIP
MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
|
||||
03455
|
Suresh,K
|
MARKETING OF
HIGH - TECH PRODUCTS AND SERVICES
|
||||
03456
|
Sangeetha, K
|
MOBILE
MARKETING : AN INTRODUCTION
|
||||
03458
|
Sarkar, Debjani
Mitra and Mukherjee, Ishita
|
GLOBAL EXPORT
TRENDS
|
||||
03462
|
Singh, Amit
Kumar
|
GLOBAL BRANDING
: PERSPECTIVES AND CHALLENGES
|
||||
03467
|
Das, Naveen
|
BRAND
COMMUNICATION: CONTEMPORARY APPROACHES
|
||||
03468
|
Tripathy,
Kumuda Laxman and Yeravadekar, Alaka
|
MARKETING ROI :
CONCEPTS AND APPLICATIONS
|
||||
03478
|
Tripathy,
Kumuda Laxman
|
MICRO
MARKETING: APPROACHES AND APPLICATIONS
|
||||
03485
|
Kambhammettu,
Shyam Sunder
|
CUSTOMER
EXPERIENCE MANAGEMENT : CONCEPTS AND APPLICATIONS
|
||||
03488
|
Shanthi, N.M
|
BRAND
MANAGEMENT : THE EMERGING PARADIGM
|
||||
03489
|
Das, Naveen
|
BRAND
COMMUNICATION: CONTEMPORARY APPROACHES
|
||||
03492
|
Suresh,K
|
RURAL MARKETS :
EMERGING OPPERTUNITIES
|
||||
03494
|
Poddar, Reena
and Gadhawe,Sarika
|
COMPETITIVE
ADVANTAGE: AN INTRODUCTION
|
||||
03496
|
Sarkar, Debjani
Mitra and Mukherjee, Ishita
|
GLOBAL EXPORT
TRENDS
|
||||
03499
|
Sangeetha, K
|
BRANDING
PRACTICES
|
||||
03500
|
Mukerjee,
Kaushik
|
CRM
IMPLEMENTATION : A STRATEGIC APPROACH
|
||||
03501
|
Sangeetha, K
|
MARKETING
PARADIGMS
|
||||
03516
|
Bhaskaran,S and
Mohanty, Suchitra
|
MARKETING OF
LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
|
||||
03518
|
Sreedhar, G.V.S
|
MULTICULTURAL
MARKETING : AN INTRODUCTION
|
||||
03520
|
Ghose, Amitabha
|
MARKETING IN
THE UNPREDICTABLE WORLD
|
||||
03521
|
Chaturvedi,
Braj Mohan
|
STRATEGIC
MARKETING : CONCEPTS AND CASES VOL.II
|
||||
03535
|
Shanthi, N.M
|
BRANDING
SERVICES: INDIAN PERSPECTIVE
|
||||
03554
|
Kambhammettu,
Shyam Sunder
|
CUSTOMER
EXPERIENCE MANAGEMENT : CONCEPTS AND APPLICATIONS
|
||||
03555
|
Mantravadi,
Promod.M
|
E - BUSINESS:
ORGANIZING FOR SUCCESS
|
||||
03569
|
Rao, Pramod and
Sen, Simantee
|
MICRO MARKETING:
CONCEPTS AND CASES
|
||||
03570
|
Mishra, Santap
Sanhari and Mukherjee, Amrita
|
E - GOVERNANCE
IN DEVELOPING NATIONS
|
||||
03574
|
Krishna,
G.Radha and Krishna,A.V.Bala
|
CONSUMER
BEHAVIOR : IMPLICATIONS FOR MARKETING STRATEGIES
|
||||
03583
|
Taher, Nasreen
|
NEUROMARKETING:
AN INTRODUCTION
|
||||
03584
|
Shanthi, N.M
|
CRM IN TELECOM
: CONCEPTS AND CASES
|
||||
03591
|
Alagiri,
Dhandapani
|
SERVICE SECTOR
: NEW GROWTH ENGINE
|
||||
03592
|
Suresh,K
|
ETHICAL
MARKETING : PERSPECTIVES AND APPLICATIONS
|
||||
03596
|
Mukerjee,
Kaushik
|
REDEFINING
CUSTOMER VALUE
|
||||
03604
|
Garikaparthi,
Madhavi
|
CRM IN SERVICES
SECTOR : A PRACTICAL APPROACH
|
||||
03605
|
Sekhar,
Y.Chandra
|
WTO : CANCUM
AND BEYOND
|
||||
03606
|
Shastri,
T.Ramachandra
|
PAPERLESS
INTERNATIONAL TRADE : AN INTRODUCTION
|
||||
03612
|
Gopal,V.V
|
RETAIL
MANAGEMENT
|
||||
03613
|
Sangeetha, K
|
LIFESTYLE
MARKETING : CONCEPTS AND CASES
|
||||
03618
|
Garikaparthi,
Madhavi
|
ECRM : CONCEPTS
AND CASES
|
||||
03637
|
Kumar, V.V.Ravi
|
NICHE MARKETING
: CONCEPTS AND EXPERIENCES
|
||||
03638
|
Tripathy,
Kumuda Laxman
|
MICRO
MARKETING: APPROACHES AND APPLICATIONS
|
||||
03639
|
Mukerjee,
Kaushik
|
CRM
IMPLEMENTATION : A STRATEGIC APPROACH
|
||||
03642
|
Rao,
N.Janardhana
|
COMMODITIES
MARKET : AN INTRODUCTION
|
||||
03645
|
Padmaja,K
|
WTO AND DISPUTE
RESOLUTION
|
||||
03656
|
Sreedhar, G.V.S
|
MERCHANDISING:
CONCEPTS AND CASES
|
||||
03661
|
Suresh,K
|
MARKETING OF
LUXURY GOODS AND SERVICES
|
||||
03662
|
Suresh,K
|
GREEN
MARKETING: CONCEPTS AND CASES
|
||||
03663
|
Ghose, Amitabha
|
MARKETING IN
THE UNPREDICTABLE WORLD
|
||||
03664
|
Ghose, Amitabha
|
IMPACT OF
GOVERNMENT POLICIES ON MARKETING STRATEGIES
|
||||
03665
|
Gopalan,Swapna
and Mueen,Mohammed
|
INDIAN RURAL
MARKETS AND MARKETING PRACTICES : RECENT DEVELOPMENTS
|
||||
03667
|
Sarathy,
V.Partha
|
MARKETING TO
CHILDREN : CONCEPTS AND EXPERIENCES
|
||||
03668
|
Chaturvedi,
Braj Mohan
|
STRATEGIC
MARKETING : CONCEPTS AND CASES VOL.II
|
||||
03669
|
Lahiri, Keka
|
SERVICES
MARKETING : ISSUES AND CASES
|
||||
03670
|
Suresh,K
|
MARKETING OF
HIGH - TECH PRODUCTS AND SERVICES
|
||||
03671
|
Kambhammettu,
Shyam Sunder
|
NETWORK
MARKETING : CONCEPTS AND CASES
|
||||
03672
|
Lindgreen,Adam
|
RELATIONSHIP
MARKETING : DESIGN, IMPLEMENTATION AND MONITORING
|
||||
03673
|
Sangeetha, K
|
LIFESTYLE
MARKETING : CONCEPTS AND CASES
|
||||
03674
|
Mookherjee,S.N
|
BUSINESS
MARKETING : AN INTRODUCTION
|
||||
03687
|
I.C.F.A.I
University Press
|
PLANNING E -
BUSINESS FOR COMPETITIVE ADVANTAGE
|
||||
03709
|
Rao, B.Anand
and Baid, Payal
|
EMPLOYER
BRANDING : CONCEPTS AND CASES
|
||||
03725
|
Rajshekar,N
|
THE NEW AGE
MARKETING
|
||||
03726
|
Rajshekar,N
|
THE NEW AGE
MARKETING
|
||||
03731
|
Kambhammettu,
Shyam Sunder
|
INTEGRATED
MARKETING COMMUNICATION : AN INTRODUCTION
|
||||
03732
|
Kambhammettu,
Shyam Sunder
|
INTEGRATED
MARKETING COMMUNICATION : AN INTRODUCTION
|
||||
03747
|
Harish,R
|
BRAND EQUITY
MEASUREMENT : CONCEPTS AND APPLICATIONS
|
||||
03748
|
Tripathy,
Kumuda Laxman
|
MICRO
MARKETING: APPROACHES AND APPLICATIONS
|
||||
03749
|
Suresh,K
|
EFFECTIVE B2B
MARKETING: CONCEPT AND CASES
|
||||
03750
|
Jayasimha, K.R
and Yamini.B, Veena
|
STRATEGIC
MARKETING : CONCEPTS AND CASES VOL.I
|
||||
03752
|
Prasad,R
|
DIGITAL
MARKETING: CONCEPTS AND EXPERIENCES
|
||||
03753
|
Kambhammettu,
Shyam Sunder
|
MEASURING
MARKETING PERFORMANCE
|
||||
03754
|
Lindgreen,Adam
|
RELATIONSHIP
MARKETING : AN INTRODUCTION
|
||||
03756
|
Kaushesh,
Anshul
|
PHARMACEUTICAL
MARKETING: EMERGING TRENDS
|
||||
03757
|
Kaushesh,
Anshul
|
RETAILING : THE
SUNRISE SECTOR
|
||||
03758
|
Garikaparthi,
Madhavi
|
CRM IN
FINANCIAL SERVICES
|
||||
03759
|
Shanthi, N.M
|
WEB MARKETING :
TRENDS AND CASES
|
||||
03763
|
Bhaskaran,S and
Mohanty, Suchitra
|
MARKETING OF
LIVESTOCK AND LIVESTOCK PRODUCTS IN INDIA
|
||||
03767
|
Kumar, Arun and
Meenakshi,N
|
MARKETING
MANAGEMENT
|
||||
03794
|
Dalrymple,
Douglas.J and Parsons, Leonard.J
|
MARKETING
MANAGEMENT : TEXT & CASES
|
||||
03797
|
Perreault,
William.D
|
BASIC MARKETING
: A GLOBAL MANAGEMENT APPROACH
|
||||
03798
|
Saxena, Rajan
|
MARKETING
MANAGEMENT
|
||||
03806
|
Cherunilam,Francis
|
INDUSTRIAL
MARKETING : TEXT AND CASES
|
||||
03807
|
Cherunilam,
Francis
|
INTERNATIONAL
MARKETING: TEXT AND CASES
|
||||
03816
|
Kaptan,S.S and
Pandey,S
|
BRAND IMITATION
|
||||
03817
|
Venugopal,Vasanti
and Raghu,V.N
|
SERVICES
MARKETING
|
||||
03819
|
Shajahan,S
|
SERVICES
MARKETING
|
||||
03820
|
Jha,S.M
|
SERVICES
MARKETING
|
||||
03827
|
Gupta,S.L
|
BRAND
MANAGEMENT : TEXT AND CASES
|
||||
03830
|
Balagopal,T.A.S
and Subramanian,S
|
EXPORT
MARKETING
|
||||
03831
|
Rathor, B.S and
Rathor, J.S
|
EXPORT
MARKETING
|
||||
03833
|
nair, Suja.R
|
MARKETING
RESEARCH
|
||||
03838
|
Kumar, Nirmal
|
HUMAN RESOURCE
MANAGEMENT AND INDUSTRIAL RELATIONS
|
||||
03839
|
Banumathy,S and
Jayalakshmi
|
RETAIL
MARKETING
|
||||
03842
|
Mohanty,
Kalyani and Routray, Padmalita
|
HUMAN RESOURCE
DEVELOPMENT AND ORGANISATIONAL
EFFECTIVENESS
|
||||
03843
|
Sivakumar, A
|
RETAIL
MARKETING
|
||||
03844
|
Ramanujam,P.G
|
MARKETING OF
HEALTHCARE SERVICES
|
||||
03847
|
Mishra, Anil
and Mishra, Amit
|
MARKETING
STRATEGY
|
||||
03854
|
Rao,V.S.P
|
HUMAN RESOURCE
MANAGEMENT : TEXT AND CASES
|
||||
03855
|
Shanker, Ravi
|
SERVICES
MARKETING : THE INDIAN PERSPECTIVE
|
||||
03856
|
Bhattacharjee,
C
|
SERVICES
MARKETING : CONCEPTS, PLANNING AND IMPLEMENTATION
|
||||
03857
|
Nair, Vinith
Kumar
|
CASES IN
SERVICES MARKETING
|
||||
03861
|
Gopal, Arpita
and Singh, Chandrani
|
E - WORLD :
EMERGING TRENDS IN INFORMATION TECHNOLOGY
|
||||
03868
|
Kazmi, S.H.H
|
CONSUMER
BEHAVIOUR & MARKETING COMMUNICATION
|
||||
03869
|
Kapoor, Avinash
and Kulshrestha, Chinmaya
|
MARKETING
RESEARCH
|
||||
03870
|
Reddy,
P.Narayana and Acharyulu,G.V.R.K
|
MARKETING
RESEARCH
|
||||
03871
|
Das, Subhasish
|
CUSTOMER
RELATIONSHIP MANAGEMENT
|
||||
03872
|
Jayachandran,S
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
03873
|
Gupta,S.L
|
SALES AND
DISTRIBUTION MANAGEMENT : TEXT AND CASES
|
||||
03874
|
Velayudhan,Sanal
Kumar and Sridhar,Guda
|
RURAL MARKETING
: UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
|
||||
03875
|
Raizada, Sumesh
and Agarwal,Vishal
|
SCOPE &
CHALLENGES OF RURAL MARKETING IN INDIA
|
||||
03876
|
Dutta,
Bholanath
|
MARKETING
MANAGEMENT
|
||||
03877
|
Sharma,
Gajender
|
INTERNATIONAL
MARKETING : TEXT & CASES
|
||||
03886
|
Mukerjee, Hory
Sankar
|
INDUSTRIAL
MARKETING
|
||||
03903
|
Ali, Moi
|
THE WINNERS
MANUAL : MARKETING EFFECTIVELY
|
||||
03904
|
Heller, Robert
|
THE WINNERS
MANUAL : SELLING SUCCESSFULLY
|
||||
03930
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
03931
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
03932
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
03933
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
03934
|
Kotler, Philip
and Keller, Kevin Lane and Koshy, Abraham
|
MARKETING
MANAGEMENT : A SOUTH ASIAN PERSPECTIVE
|
||||
03947
|
Keller, Kevin
Lane
|
STRATEGIC BRAND
MANAGEMENT
|
||||
03948
|
Keller, Kevin
Lane
|
STRATEGIC BRAND
MANAGEMENT
|
||||
03949
|
Keller, Kevin
Lane
|
STRATEGIC BRAND
MANAGEMENT
|
||||
03953
|
Cravens,
David.W and Piercy, Nigel.F
|
STRATEGIC
MARKETING
|
||||
03954
|
Cravens,
David.W and Piercy, Nigel.F
|
STRATEGIC
MARKETING
|
||||
03955
|
Cravens,
David.W and Piercy, Nigel.F
|
STRATEGIC
MARKETING
|
||||
03962
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
03963
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
03966
|
Shiffman,Leon.G
and Kanuk, Leslie Lazar
|
CONSUMER
BEHAVIOR
|
||||
03976
|
Rameshan,P
|
WTO, INDIA AND
EMERGING AREAS OF TRADE : CHALLENGES AND STRATEGIES
|
||||
03982
|
Badi,R.V and
Badi, N.V
|
RURAL MARKETING
|
||||
03983
|
Krishnamoorthy,
R
|
INTRODUCTION TO
RURAL MARKETING
|
||||
03984
|
Cherunilam,Francis
|
INDUSTRIAL
MARKETING : TEXT AND CASES
|
||||
03985
|
Kumar, Niraj
|
INTEGRATED
MARKETING COMMUNICATION
|
||||
03986
|
Velayudhan,Sanal
Kumar and Sridhar,Guda
|
RURAL MARKETING
: UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
|
||||
03987
|
Mathur, U.C
|
RURAL MARKETING
: TEXT AND CASES
|
||||
03988
|
Batra, Satish.K
and Kazmi,S.H.H
|
CONSUMER
BEHAVIOUR : TEXT AND CASES
|
||||
03990
|
Mishra,
Rajendra
|
MATERIALS
MANAGEMENT
|
||||
03992
|
Berman, Barry
and Evans, Joel.R
|
RETAIL
MANAGEMENT : A STRATEGIC APPROACH
|
||||
03996
|
Wrenn, Bruce
and Stevens, Robert.E
|
MARKETING
RESEARCH : TEXT AND CASES
|
||||
04001
|
Kumar, S,Remesh
|
MARKETING AND
BRANDING: THE INDIAN SCENARIO
|
||||
04003
|
Krishnamacharyulu,C.S.G
and Ramakrishnan,Lalitha
|
CASES IN RURAL
MARKETING : AN INTEGRATED APPROACH
|
||||
04007
|
Stone,
Marilyn.A and Desmond, John
|
FUNDAMENTALS OF
MARKETING
|
||||
04021
|
Gilmore, Audrey
|
SERVICES
MARKETING AND MANAGEMENT
|
||||
04025
|
Sarin, Sharad
|
STRATEGIC BRAND
MANAGEMENT FOR B2B MARKETS
|
||||
04026
|
Velayudhan,Sanal
Kumar and Sridhar,Guda
|
RURAL MARKETING
: TARGETING THE NON- URBAN CUSTOMER
|
||||
04037
|
Singh, Katar
|
RURAL
DEVELOPMENT : PRINCIPLES, POLICIES AND MANAGEMENT
|
||||
04043
|
Brennan, Ross
and Canning, Louise
|
BUSINESS - TO -
BUSINESS MARKETING
|
||||
04057
|
Pradhan, Swapna
|
RETAIL
MERCHANDISING
|
||||
04067
|
Malhotra,
Naresh.K and Dash, Satyabhushan
|
MARKETING
RESEARCH : AN APPLIED ORIENTATION
|
||||
04069
|
Kotler, Philip.
Armstrong, Gary. Agnihotra, Prafulla.Y
|
PRINCIPLES OF
MARKETING : A SOUTH ASIAN PERSPECTIVE
|
||||
04071
|
Berman, Barry
and Evans, Joel.R
|
RETAIL
MANAGEMENT : A STRATEGIC APPROACH
|
||||
04072
|
Berman, Barry
and Evans, Joel.R
|
RETAIL
MANAGEMENT : A STRATEGIC APPROACH
|
||||
04089
|
Zikmund,William.G
and Babin,Barry.J
|
MARKETING
RESEARCH
|
||||
04090
|
Zikmund,William.G
and Babin,Barry.J
|
MARKETING
RESEARCH
|
||||
04124
|
Mishra, Anil
and Mishra, Amit
|
MARKETING
STRATEGY
|
||||
04125
|
Bhattacharjee,
C
|
SERVICES
MARKETING : CONCEPTS, PLANNING AND IMPLEMENTATION
|
||||
04126
|
Shanker, Ravi
|
SERVICES
MARKETING : THE INDIAN PERSPECTIVE
|
||||
04127
|
Mukerjee, Hory
Sankar
|
INDUSTRIAL
MARKETING
|
||||
04128
|
Gopal,R and
Manjrekar, Pradip
|
RETAIL
MANAGEMENT : AN INDIAN PERSPECTIVE
|
||||
04129
|
Sivakumar,A
|
RETAIL
MARKETING
|
||||
04130
|
Raizada, Sumesh
and Agarwal,Vishal
|
SCOPE &
CHALLENGES OF RURAL MARKETING IN INDIA
|
||||
04131
|
Velayudhan,Sanal
Kumar and Sridhar,Guda
|
RURAL MARKETS :
UNDERSTANDING CONSUMERS & DEVELOPMENTAL ISSUES
|
||||
04132
|
Mathur, U.C
|
RURAL MARKETING
: TEXT AND CASES
|
||||
04149
|
Shajahan,S
|
SERVICES
MARKETING : CONCEPTS, PRACTICES & CASES
|
||||
04150
|
Jha,S.M
|
SERVICES
MARKETING
|
||||
04151
|
Reddy,P.N and
Appannaiah, H.R
|
SERVICES
MARKETING
|
||||
04152
|
nair, Suja.R
|
RETAILING
MANAGEMENT
|
||||
04153
|
Cherunilam,Francis
|
INDUSTRIAL
MARKETING : TEXT AND CASES
|
||||
04154
|
nair, Suja.R
|
RETAIL
MANAGEMENT
|
||||
04155
|
Sheikh, Arif
and Fathima, Kaneez
|
RETAIL
MANAGEMENT
|
||||
04179
|
Pradhan, Swapna
|
RETAIL
MERCHANDISING
|
||||
04180
|
Pradhan, Swapna
|
RETAIL
MERCHANDISING
|
||||
04186
|
Krishnamacharyulu,C.S.G
and Ramakrishnan,Lalitha
|
RURAL MARKETING
: TEXT AND CASES
|
||||
04187
|
Krishnamacharyulu,C.S.G
and Ramakrishnan,Lalitha
|
RURAL MARKETING
: TEXT AND CASES
|
||||
04188
|
Krishnamacharyulu,C.S.G
and Ramakrishnan,Lalitha
|
RURAL MARKETING
: TEXT AND CASES
|
||||
04192
|
Beri, G.C
|
MARKETING
RESEARCH
|
||||
04193
|
Beri, G.C
|
MARKETING
RESEARCH
|
||||
04194
|
Beri, G.C
|
MARKETING
RESEARCH
|
||||
04195
|
Beri, G.C
|
MARKETING
RESEARCH
|
||||
04196
|
Beri, G.C
|
MARKETING
RESEARCH
|
||||
04197
|
Cravens,
David.W and Piercy, Nigel.F
|
STRATEGIC
MARKETING
|
||||
04198
|
Cravens,
David.W and Piercy, Nigel.F
|
STRATEGIC
MARKETING
|
||||
04206
|
Strauss, Judy
and Frost, Raymond
|
E - MARKETING
|
||||
04207
|
Strauss, Judy
and Frost, Raymond
|
E - MARKETING
|
||||
04208
|
Bajaj,Chetan
and Tuli, Rajnish
|
RETAIL
MANAGEMENT
|
||||
04212
|
Reeder,
Robert.R and Brierty, Edward.G
|
INDUSTRIAL
MARKETING : ANALYSIS, PLANNING AND CONTROL
|
||||
04213
|
Reeder,
Robert.R and Brierty, Edward.G
|
INDUSTRIAL
MARKETING : ANALYSIS, PLANNING AND CONTROL
|
||||
04214
|
Reeder,
Robert.R and Brierty, Edward.G
|
INDUSTRIAL
MARKETING : ANALYSIS, PLANNING AND CONTROL
|
||||
04215
|
Reeder,
Robert.R and Brierty, Edward.G
|
INDUSTRIAL
MARKETING : ANALYSIS, PLANNING AND CONTROL
|
||||
04216
|
Reeder,
Robert.R and Brierty, Edward.G
|
INDUSTRIAL
MARKETING : ANALYSIS, PLANNING AND CONTROL
|
||||
04217
|
Singh, Sukhpal
|
RURAL MARKETING
: FOCUS ON AGRICULTURAL INPUTS
|
||||
04218
|
Gopalaswamy,
T.P
|
RURAL MARKETING
ENVIRONMENT, PROBLEMS AND STRATEGIES
|
||||
04220
|
Levy, Michael
and Weitz, Barton.A
|
RETAILING
MANAGEMENT
|
||||
04223
|
Kumar, S,Remesh
|
MARKETING AND
BRANDING : THE INDIAN SCENARIO
|
||||
04229
|
Kandampully,
Jay.A
|
SERVICES
MANAGEMENT : THE NEW PARADIGM IN HOSPITALITY
|
||||
04231
|
Govindarajan,M
|
INDUSTRIAL
MARKETING MANAGEMENT
|
||||
04234
|
Nargundkar,
Rajendra
|
MARKETING
RESEARCH : TEXT AND CASES
|
||||
04242
|
Anderson,
James.C et...al
|
BUSINESS MARKET
MANAGEMENT (B2B) : UNDERSTANDING, CREATING, AND DELIVERING VALUE
|
||||
04251
|
Joshi, Rakesh
Mohan
|
INTERNATIONAL
MARKETING
|
||||
04256
|
Bajaj,Chetan
and Tuli, Rajnish
|
RETAIL
MANAGEMENT
|
||||
04260
|
Assael, Henry
|
CONSUMER
BEHAVIOR AND MARKETING ACTION
|
||||
04262
|
Dahlstrom,
Robert
|
GREEN MARKETING
: THEORY, PRACTICE AND STRATEGIES
|
||||
04280
|
Iacobucci, Dawn
and Kapoor, Avinash
|
MM A SOUTH -
ASIAN PERSPECTIVE : MARKETING MANAGEMENT
|
||||
04293
|
Churchill,Gilbert.A
and Iacobucci,Dawn and Israel, D
|
MARKETING
RESEARCH : A SOUTH ASIAN PERSPECTIVE
|
||||
04294
|
Zikmund,William.G
and Babin,Barry.J
|
MARKETING
RESEARCH
|
||||
04297
|
Blackwell,Roger.D
and Miniard, Paul.W and Engel, James.F
|
CONSUMER
BEHAVIOR
|
||||
04298
|
Hill,
Charles.W.L and Jones, Gareth.R
|
AN INTEGRATED
APPROACH TO STRATEGIC MANAGEMENT
|
||||
04299
|
Evans,Joel.R
and Berman,Barry
|
MARKETING
MANAGEMENT
|
||||
04301
|
Hair, Joseph.F
and Bush, Robert.P and Ortinau, David.J
|
MARKETING
RESEARCH : WITH A CHANGING INFORMATION ENVIRONMENT
|
||||
04305
|
Chandrasekar,K.S
|
MARKETING
MANAGEMENT : TEXT AND CASES
|
||||
04311
|
Levy, Michael
and Weitz, Barton.A
|
RETAILING
MANAGEMENT
|
||||
04315
|
Anderson,
James.C and Narus, James.A
|
BUSINESS MARKET
MANAGEMENT : UNDERSTANDING, CREATING, AND DELIVERING VALUE
|
||||
04317
|
Burns, Alvin.C
and Bush, Ronald.F
|
MARKETING
RESEARCH
|
||||
04318
|
Kapoor, Ramneek
and Paul, Justin and Halder, Biplab
|
SERVICES
MARKETING : CONCEPTS & PRACTICES
|
||||
04319
|
Pradhan, Swapna
|
RETAILING
MANAGEMENT : TEXT & CASES
|
||||
04382
|
Ziglar, Zig
|
ZIGLAR ON
SELLING
|
||||
04383
|
Mandino, OG
|
THE GREATEST
SALESMAN IN THE WORLD
|
||||
04397
|
Evenson, Renee
|
AWARD - WINNING
CUSTOMER SERVICE : 101 WAYS TO GUARANTEE GREAT PERFORMANCE
|
||||
04398
|
Brown, Ronald
|
FROM SELLING TO
MANAGING : GUIDELINES FOR THE FIRST - TIME SALES MANAGER
|
||||
04421
|
Hammond, James
|
BRANDING YOUR
BUSINESS
|
||||
04425
|
Bajaj,Chetan
and Tuli, Rajnish
|
RETAIL
MANAGEMENT
|
||||
04426
|
VanAuken, Brad
|
BRANDING
|
||||
04469
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
04470
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
04471
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
04472
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
04473
|
Lovelock,
Christopher and Wirtz, Jochen and Chatterjee, Jayanta
|
SERVICES
MARKETING :PEOPLE, TECHONOLOGY, STRATEGY
|
||||
04476
|
Phadtare,
Milind.T
|
INDUSTRIAL
MARKETING
|
||||
04477
|
Sahaf,
Musadiq.A
|
STRATEGIC
MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE
|
||||
04478
|
Albaum, Gerald
and Strandskov and duerr, Edwin
|
INTERNATIONAL
MARKETING AND EXPORT MANAGEMENT
|
||||
04482
|
Havaldar,
Krishna.K
|
INDUSTRIAL
MARKETING
|
||||
04483
|
Havaldar,
Krishna.K
|
BUSINESS
MARKETING : TEXT AND CASES
|
||||
04484
|
Cox, Roger and
Brittain, Paul
|
RETAILING : AN
INTRODUCTION
|
||||
04485
|
Shajahan,S
|
MARKETING
RESEARCH : CONCEPTS & PRACTICES IN INDIA
|
||||
04492
|
Rao, Vithala.R
and Steckel, Joel.H
|
ANALYSIS FOR
STRATEGIC MARKETING
|
||||
04493
|
Ferrell,O.C and
Hartline, Michael.D
|
STRATEGIC
MARKETING
|
||||
04494
|
Nag,A
|
STRATEGIC
MARKETING
|
||||
04495
|
Tull, Donald.S
and Hawkins, Del,I
|
MARKETING
RESEARCH : MEASUREMENT AND METHOD
|
||||
04505
|
Rao, Vithala.R
and Steckel, Joel.H
|
ANALYSIS FOR
STRATEGIC MARKETING
|
||||
04507
|
Ferrell,O.C and
Hartline, Michael.D
|
STRATEGIC
MARKETING
|
||||
04521
|
Strauss, Judy
and Frost, Raymond
|
E - MARKETING
|
||||
04522
|
Strauss, Judy
and Frost, Raymond
|
E - MARKETING
|
||||
04523
|
Ghosh, P.K
|
INDUSTRIAL
MARKETING
|
||||
04524
|
Ghosh, P.K
|
INDUSTRIAL
MARKETING
|
||||
04525
|
Ghosh, P.K
|
INDUSTRIAL
MARKETING
|
||||
04526
|
Ghosh, P.K
|
INDUSTRIAL
MARKETING
|
||||
04536
|
Easwaran,
Sunanda
|
MARKETING
RESEARCH : CONCEPTS & PRACTICES,AND CASES
|
||||
04538
|
Rao,K.Rama
Mohana
|
SERVICES
MARKETING
|
||||
04539
|
Apte, Govind
|
SERVICES
MARKETING
|
||||
04540
|
Madaan,K.V.S
|
FUNDAMENTALS OF
RETAILING
|
||||
04599
|
Acuff, Jerry
|
THE
RELATIONSHIP EDGE: THE KET TO STRATEGIC INFLUENCE AND SELLING SUCCESS
|
||||
04601
|
Sagar, Mahim
et..al
|
BRAND
MANAGEMENT
|
||||
04609
|
Keller, Kevin
Lane
|
STRATEGIC BRAND
MANAGEMENT
|
||||
04611
|
Nag,A
|
STRATEGIC
MARKETING
|
||||
04626
|
Russell -
Jones, Neil
|
MARKETING,
SALES & CUSTOMER SERVICE
|
||||
04645
|
Breithaupt, Tim
|
10 STEPS TO
SALES SUCCESS
|
||||
04658
|
Kapoor, Jagdeep
|
27 BRAND
PRACTICES
|
||||
04675
|
VanHoose,
David.D
|
E- COMMERCE
ECONOMICS
|
||||
04703
|
Singh, Pushpa
and Singh, Narendra
|
E - BUSINESS
|
||||
04704
|
Singh, Pushpa
and Singh, Narendra
|
E - BUSINESS
|
||||
04705
|
Singh, Pushpa
and Singh, Narendra
|
E - BUSINESS
|
||||
04706
|
Singh, Pushpa
and Singh, Narendra
|
E - BUSINESS
|
||||
04715
|
Kumar, Arun and
Meenakshi,N and Gopalaswamy, T.P
|
FUNDAMENTALS OF
MARKETING
|
||||
04716
|
Kumar, Arun and
Meenakshi,N and Gopalaswamy, T.P
|
FUNDAMENTALS OF
MARKETING
|
||||
04717
|
Kumar, Arun and
Meenakshi,N and Gopalaswamy, T.P
|
FUNDAMENTALS OF
MARKETING
|
||||
04718
|
Kumar, Arun and
Meenakshi,N and Gopalaswamy, T.P
|
FUNDAMENTALS OF
MARKETING
|
||||
